The Legendary Saga Returns

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ColourPop A Shadow of Secrets collection displayed in a moody flat lay - open eyeshadow palette with purples, mauves, and neutrals; So Juicy glosses, lip pencils, gel pots, and heart-shaped blush compacts - styled with roses and letters to tease a restock.

Whipped Lips.
Sorbet Eyes.
Fresh Glow.

Scoop It Up
Model with bold pink and silver Valentine’s Day makeup holds a pink 12-pan glitter and matte heart-themed eyeshadow palette against a magenta background with Cupid bow and “HEART to get” text, showcasing romantic glam eye look for US beauty shoppers.
The Only Valentine You Need
Flirt. Glow. Tease.
Sparkling LOVEShop banner with glittery white script and shop now call-to-action on a bright pink gradient background, promoting a romantic online love shop sale to US shoppers.

Pink Valentine’s Day mystery boxes promotion featuring two pastel 3D boxes labeled Sugar and Spice on fluffy clouds, each offering 8 full-size items for $49 with $80+ value against a dreamy pink sparkle background.

Mystery Boxes

Young woman holding a brown briefcase labeled BROW BOSS poses between ColourPop Brow Boss eyebrow gel and Brow Boss pencil, with bold text reading BROW BOSS and Certified New, promoting brow makeup for brows that mean business.

Brow Boss

Row of ColourPop Cloud Whip blurring liquid lipstick tubes in assorted pink, red, and nude shades standing on fluffy pink clouds against a pastel sky, highlighting the new lightweight, soft-focus lip formula for US makeup lovers.

Cloud Whip Liquid Lipstick

Disney Princess Ultra Glossy Lip ColourPop collection displayed on ornate gold pedestals against a pink satin backdrop, featuring Ariel, Tiana, Belle, and Rapunzel themed lip gloss packaging surrounded by moss and flowers.

Disney Princess Ultra Glossy Lip

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Stacked ColourPop Fresh Kiss glossy lip balm tubes in assorted shimmer shades, some with product oozing from applicators, balanced in a colorful tower against a deep red gradient background with headline text promoting glossy lip balm with shimmer.

Fresh Kiss Shimmer

Truth or Bare Lippie Pencil kit by ColourPop displayed in a pink windowed box, 10 nude lip liner shades from peach to deep brown standing upright, surrounded by matching pencils and boxes on a pastel pink background with kiss and star icons.

Value Sets

ColourPop award-winning liquid blush lineup in shades from nude to berry, bottles with pale pink heart-shaped caps on a pastel backdrop, featuring an Allure Best of Beauty 2025 badge and a Get Blushin’ callout.

Liquid Blush

Shadow Palettes