Matte lipsticks have a rep of being super drying. I've definitely had a few that immediately shriveled my lips up, so while I trust this brand and its formulas, I went in with realistic expectations- blew me out the water. The hydration immediately started plumping my lips up instead of drying them. It feels cushiony. I forgot it was for blurred lips and did a straight wash of color, and it still looks good that way. 10/10 will buy more.
Sherrie B.
Verified Buyer
Reviewing
On Cloud 9
I recommend this product
Rated 5 out of 5 stars
5/18/26
So pretty
This is so pretty
Denise M.
Verified Buyer
Reviewing
Cloudy Hour
I recommend this product
Rated 5 out of 5 stars
5/17/26
Cloudy Hour
I love the color! And it feels good & soft when I put it on my lips. Color lasts a long time. Very smooth.
Natasha W.
Verified Buyer
Reviewing
Fluffing Cute
I recommend this product
Rated 4 out of 5 stars
5/16/26
My favorite one!
Amazing on the lips and so hydrating!
Nasreen B.
Verified Buyer
Reviewing
Mile High
I recommend this product
Rated 4 out of 5 stars
5/14/26
Buildable Colour
Layers well but feels like it sits on top of the lips. Will disappear after eating.
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https://colourpop.com/products/what-the-fluff-cloud-whip-liquid-lipstick7494877839442What the Fluff10.00https:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_ECOM_f1fbc5a9-f809-4d2f-b9c5-86a3c6448cce.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_ECOM_f1fbc5a9-f809-4d2f-b9c5-86a3c6448cce.jpgUSDInStockCloud Whip Blurring Liquid Lipstick285029859410Best of Sitewide285028253778Best Sellers285004333138Birthday292982423634Cloud Whip292137402450Colourpop Lip Singles295293943890Core Assortment292622237778Lip Singles283450409042New Arrivals295354335314Pink293773344850Promotional293922996306Rainbow Sorbet286702141522Shop All ColourPop294885523538The Festival Shop Sale264446836818Trending Now
It’s all a blur.
Keep your head in the clouds with our liquid lipstick that delivers pillow-soft colour and cloud-like comfort for the blurred lip of your dreams.
Blurry cloud lips made easy - the whipped creamy texture glides on like butter for effortless colour that stays soft & diffused.
Infused with cushiony Marshmallow Root Extract, antioxidant-rich Cloudberry Oil and hydrating Hyaluronic Acid, Cloud Whip keeps lips plush, nourished and on cloud nine.
ColourPop010226Birthday2026color:Pinkevent:$6 best sellers April 2026event:Cloud Whip Liquid Lip 2025add-to-carthttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_Model_LipMacro_Light_05e89e9a-adf5-482e-9a2e-114b0071477d.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_Infographic_ColourMeetsComfort.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_Macro_Lip_ModelWears.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_ArmSwatch.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_Infographic.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_FullFace_Model.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_Product_Stylized.jpg42170059096146Default Title10.000.00https:https://colourpop.com/products/what-the-fluff-cloud-whip-liquid-lipstick?variant=42170059096146InStockDefault Title