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The most-coveted essentials. Curated by us, inspired by you.

ABOUT US

made with love in California,

It's our mission to redefine luxury beauty by creating amazing products at prices that don't break the bank. Dedicated to newness at lightning speed, we imagine, develop, test, and manufacture all under one roof. We pride ourselves on being cruelty-free, wallet-friendly, and keeping our customers at the center of our world.

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Your skin has pink, peachy pink, or red hues

Your skin has a balance of pink and yellow hues

Your skin has yellow, golden, or olive hues