Think Pink
Stay on trend in pops of PINK from ur Lips, Eyes + Cheeks
Free Barbie mirror w/ a minimum $40 purchase
Paint Me Pink
Swipe on 48 fan-fave shades with our Lippie Stix Vault! 💋
Level up ur lips with our pink Lippie Pencil set! 💖
Go all out with 30 all matte rainbow colours! 🍭
rainbow mega palette that can really do it all 🌈
Your boho babe starter kit with terracotta shades to clay all day 🔥
Sculpt your glam with warm bronze, golden peach and terracotta hues 💛
Clay all day in these terracotta stunna shades 🔥
The must-have bundle for matte makeup lovers 💕
Get 12 Disney Princess & Heroine shades with this lipstick vault! 💋
Get risqué and slip into these warm browns and peachy nudes 💛
this 30-pan palette duo is the be-all and end-all of neutral palettes.
Get the perfect pout with this 7-piece set! 💋
A palette full of opal-inspired shades for beachy looks 🏖️
The perfect palette for endless summer glam! 🐚
Get ready for summer with our full opal-inspired collection! 🌴
Glow up with this warm gold, peachy pink and icy lilac + pink 💖
Show off with champagne, nude, ballet slipper pink + lavender hues 💫
The matte & metallic Crème Gel Liner Vault of your dreams 🌈
Where smokin’ hot reds + sexy nudes link up 💋
Paint the town your shade of red in these smokin’ hot hues 💋
It’s a total Disney princess moment with this lip + eye vault duo! 👸🏽
Stay glowy with this warm golden peachy highlight 🧡
Get glowing with this soft peach with gold + silver pinpoints 🍑
A soft neutral tan for the perf summer glow ✨
Bronze it up with this golden tan hue 🏖️
A soft warm bronze for that just-got-back-from-Ibiza look 🌴
Get sunkissed with this warm golden bronze ☀️
Warm it up with this rich golden bronze ❤️🔥
Get a gorg glow with this deep rich bronze 💖
Bronze it up with this must-have tanning set ☀️
Meet the tan of your dreams with our first-ever bronzing mousse 🏝️
Get the perfect bronze every time with our luxe tanning mitt! 🌴
A trio of BT21 glosses in clear, hot orange and cherry red hues 👄
A soft icy peach hue that’s as cute as RJ 🍑
CHIMMY loves this vibrant lime green 💛
A metallic pinky red fit for Prince TATA! ❤️
Swipe on this crystal clear with bright gold pin points ✨
Pucker up with this bright hot orange 🧡
A sheer cool-toned cherry red for the perf pout 🍒
manifest this soft blue and violet palette! your pastel dream ☁️
A set of 3 shimmering opal shades for a glassy af pout 👄
A sheer opal with a warm peachy gold flip 🍑
Swipe on this sheer opal with a warm pink flip 💗
Pucker up with this sheer opal with a blue + violet flip 💜
Be xtra dreamy with these sparkling face crystals! ✨
Get your bod shimmering with this must-have light lavender hue! ✨
Purple vibes are on with this oh so dreamy amethyst palette! ☮️
Make a splash with our full collection for the summer! ☀️
The ultimate palette for some summer glam! ☀️
A set of 4 creamy gel liners in fan-fave shades for the summer! 🌴
Go all out with 30 all matte rainbow colours! 🍭
rainbow mega palette that can really do it all 🌈
The ultimate Smoke N’ Roses Palette & brush set duo! 💕
Sculpt your glam with warm bronze, golden peach and terracotta hues 💛
The most wearable shades ever in our new ALL matte palette 🧡
Stay glowy with this warm golden peachy highlight 🧡
pinky coral with bright pink pin-points
Colour your cheeks with this hot pink hue 💝
This 30-pan neutral palette will change your makeup game 😱
this toasted cool-toned 9 pan palette will make you go crazy! 🥥
our coolest palette yet! this cool neutral 9-pan palette is so dope.
metallic bronze
Look cute in copper with our Lucky Penny Palette! 💰
Sing a song for rich golds and bronze in this new metallic palette. 🎶
A metallic deep bronze for gorg looks ✨
True black
Play it naughty or nice in this muted pinky nude 💫
babe, you’re a stone fox in this 30 pan ultra cool palette.
set of 15 best selling makeup brushes!
Don’t lose control when wearing this true onyx black
warm rose gold with gold sheen
mauve pink
Stay Pretty Fresh with this must-have trio! ✨
oil free, lightweight coverage with hyaluronic acid ✨
skin-perfecting foundation creates a healthy, skin-like finish ✨
translucent formula works best for blonde, auburn and light brown hair
brown formula works best for brown, dark brown, and black hair
Meet the tan of your dreams with our first-ever bronzing mousse 🏝️
Bronze it up with this must-have tanning set ☀️
Get the perfect bronze every time with our luxe tanning mitt! 🌴
Get the healthiest-looking glow with our best-selling bronzing balm! 🌴
rich copper with a golden sheen
Glam up with our latest mega palette of 30 fresh colours! 💚
We’re keepin’ it fresh with this 30-pan mega palette + 6 lip gloss set! ✅
Create the perfect sexy smokey eye with this 14 piece brush set! 🔥
Every rose has a smokey side with our ultra-sexy mega palette 🌹
Be cool AND go totally glam with our 30-pan palette! 🕶️
Our most wearable palette for a super sultry, smoked out eye! 👀
soft ivory with multi-dimensional silver glitter
Get OG faves + NEW shades with this Super Shock Shadow set! 🌈
Super creamy, long-lasting liners for the prettiest pop of colour! 🌈
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made with love in california
It's our mission to redefine luxury beauty by creating amazing products at prices that don't break the bank. Dedicated to newness at lightning speed, we imagine, develop, test, and manufacture all under one roof. We pride ourselves on being cruelty-free, wallet-friendly, and keeping our customers at the center of our world
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