Our story starts in the late 1980s, when our family purchased one of the first cosmetics manufacturers in Southern California. Over the next 25 years, we built a world-class operation, working with the world's largest beauty brands.

Through this journey, it became clear that there was a better way to do beauty. Our dream was to democratize beauty, to make high-quality beauty products accessible to all, to give a voice to beauty enthusiasts all over the world.

On May 1, 2014 our dreams came true when we launched 31 obsession-worthy shades of our now-iconic Super Shock Shadows... and ColourPop was officially born.

We only exist because of our amazing community: beauty lovers who have found us and embraced us, who share our passion for beautiful, wow-worthy products and who believe luxury beauty doesn't have to break the bank. We are grateful for you every single day.

Keep it colourful! We're so glad you're here.

Laura Nelson & John Nelson (Co-Founders, ColourPop)

High quality, luxury beauty does not need to cost a fortune. We constantly push the envelope to develop the most luxurious, gorgeous, fabulous products under the sun and then offer them at a mind-blowing price.

Never compromise. Have it all. Redefine what luxury beauty means.

At ColourPop we pride ourselves on being original. We do not believe in bringing you stock shades, me-too formulas or "been there, done that" products. Each item is dreamed, created, tried and tested under one roof (it's a big roof). Every day we are taking the freshest ideas and turning them into products faster than you can imagine. You will never see the same formula, in the same shades in the same package anywhere else. That is what original means.

First dream it, then make it.

We believe makeup should be fun and colourful (always spelled with a 'u')! Our products are "priced to play" - we exist to help make it easy and fun for people to try new products, colors, textures and looks. "Fun" is part of our formula. And too many is never too many.

We hope our products create happiness and bring a little fun to your life.

Last time we checked, fur babies don’t wear lipstick.

We stand by our opinion that testing on animals is unnecessary. In today’s industry, there are so many alternatives to animal testing to ensure that products are safe for you to use. Here at ColourPop, we have our entire team of beauty junkies that are jumping at the chance to test the newest batches from our lab.

We’re making makeup for people, so we test on people. It's just that simple.