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A cleanser is the first step in your routine for healthy skin.
This essential step washes away dirt and grime with a special formula made just for your face. Since our delicate facial skin needs a little more TLC than the skin on the rest of our body, regular bar soap just won’t do, often leaving skin feeling dry and tight by disrupting the skin's pH levels. A gentle facial cleanser on the other hand thoroughly removes dirt without stripping skin, keeping it balanced and healthy.
Double Cleansing & Makeup Removal
The holy grail for makeup-free, ultra-clean skin is double-cleansing.
Start with the BFD Cleansing Oil to break up makeup as a first step in your nightly cleansing routine.
Follow with a second cleanser tailored to your skin type to wash away makeup, dirt, and grime.
The process of using two cleansers is known as “Double Cleansing” and it’s the best way to ensure you’re kicking off your nightly skincare routine with perfectly clean skin.
Double Cleansing is good for all skin types
Daily: Cleanse AM | Double Cleanse PM
What's Your Type:
Normal to Oily Skin
Try a gel cleanser like the AM to the PM Cleanser that thoroughly cleanses without stripping and triggering sebum (our natural oil) production afterward.
Normal to Dry Skin
Avoid cleansers with too much foam and opt for a gentle milky cleanser like Cloud Bank to ensure your skin stays moisturized while cleansing, leaving it soft to the touch and balanced.
Every Little Step
Regular cleansing day and night helps to keep skin healthy and ready for the rest of your skincare routine by clearing out impurities to make way for skin-loving serums, creams, and face milks. It also helps to minimize the look of pores and promotes a balanced complexion.
AM + PM
For best results, wash your face both in the morning and evening to remove dirt, grime, bacteria, and excess oils.
Hot water can dry out skin so be sure to use cool to lukewarm water while cleansing so skin stays supple and balanced.
In the evening apply directly to dry skin & massage thoroughly. Next, add water and continue massaging skin. Then, rinse thoroughly.
Lather using circular motions to help wash away impurities for a clear complexion. Then rinse thoroughly and dry.
Apply the next steps of your skincare routine while skin is still slightly damp and pores are open to absorb those amazing benefits from tonics, masks, or serums.
How much to use:
Tips & Tricks
Removing Stubborn Makeup
Oil & Sweat
Wash away sweat and unclog pores with a gentle yet effective cleanser like AM to the PM
Dry and Delicate Skin
Choose a face wash made with mild cleansers like Cloud Bank for a gentle cleansing experience that will leave skin balanced and blissed out.