Join The

To start earning rewards

Reward Tiers

First In-Feed Post, Reel, or TikTok

$15 colourpop gift card

Limit 1 Per Member

Monthly: 4 in-feed posts, reels, or TikToks

$40 Target Gift Card

Post 4 times in one month to receive your reward

How It Works


Apply by entering your email, details and social handles! Keep an eye out for your welcome email confirming your application has been approved.

Pick your Reward Tier+ Post on Social

Create content featuring ColourPop products and post on Social! Don’t forget to tag us and reference the post rules below.

Earn Rewards

Complete your posts (meeting all requirements within the same calendar month!) and receive rewards!

Post Rules

  • Posts must be made from public accounts

  • Posts must visibly display ColourPop cosmetics products

  • Post may not have more than 3 brand tags total

  • Posts must not be made from accounts with no previous posts

  • TikTok posts must tag the brand in the caption of the post (our handle on TikTok is @colourpopco)

  • Instagram posts must tag the brand in the caption of the post OR in the image (our handle on Instagram is @colourpopcosmetics)

  • Our reward tiers reset on a monthly basis, so you must post all required posts from your desired reward tier within one calendar month to achieve your reward!

  • Posts must be made in compliance with all applicable laws including, but not limited to, copyright law and the FTC Endorsement Guides. Please include #ad or #cppartner in your post caption. 

  • You must use only unlicensed music if you choose to include music in your content 

What We Like to See

High Resolution:

Ensure you are posting high resolution photos/videos for all posts. Good lighting is key!

Be Authentic:

We love seeing photos and video of you applying ColourPop and talking about why you love the product, the formula and the ultimate look the product(s) help you create

Highlight Product/Brand:

We love seeing YOU love ColourPop! Don't forget to tag us so we can be sure we see your post, and it can count towards your rewards goal!


Terms and Conditions

  • Posts must visibly display ColourPop products (either in use or the physical products themselves) to be eligible.

  • To be eligible for rewards, you must sign up on this page and follow the post rules above.

  • By joining the ColourPop Crew Rewards program, you are giving your express permission to allow ColourPop to use rewards member content for marketing purposes.

  • ColourPop may update the rewards program at any time

Frequently Asked Questions

How do I get rewarded?

Ensure you've tagged ColourPop and are following the post guidelines. You must post 4 times in the same month to receive the 4th post reward. On TikTok, make sure you're including [@colourpopco] in the caption. All rewards will be sent to the email you registered with. Please note, you are only able to earn the first post reward ONCE. You are able to earn the 4 post reward month over month if you post 4 times each month.

When will I receive my reward?

You'll receive your first post reward within 48 hours of your post being approved. The 4 Post Monthly reward will be sent the first business day of the following month (i.e. May rewards will be sent June 1, or the first business day of June). 

Can I get rewarded on any other social platforms?

While we encourage you to share on other platforms, we are only offering rewards for Instagram and TikTok at the moment.

Are Instagram Stories included in the Rewards program? What about Reels?

Instagram in-feed posts and TikTok posts are currently eligible for rewards. This means that Instagram reels are, but stories are not.

How do I ensure my post is valid?

Ensure you are posting from a public account, tagging the correct brand, following the post guidelines listed, and upholding the Terms & Conditions. On TikTok, ensure you’re tagging ColourPop in the caption.

Who do I contact if I haven’t received my reward?

Please email with any questions! We ask that you wait the 48 hours before reaching out.