ColourPop Pretty Fresh Creamy Concealer in Fair 05 W stands upright, closed, with a nude-peach cap and clear tube; a warm fair beige swatch arcs behind on a white background, showcasing the hyaluronic creamy formula and shade. Model wearing Fair 05 W shade of ColourPop Pretty Fresh Creamy Concealer smiles in a close-up, showing luminous, even skin and bright under-eyes against a neutral beige background, highlighting natural, hydrating coverage. ColourPop Pretty Fresh Creamy Concealer in Fair 05 W swatched on an arm and compared across multiple skin tones, with a peach-capped tube held in hand against a soft beige background to showcase the full shade range. Split-screen model face shows before-and-after coverage using ColourPop Pretty Fresh Creamy Concealer in Fair 05 W, blurring redness and evening skin tone; unretouched results with hyaluronic acid formula, vegan and dermatologist tested. Fair 05 W ColourPop Pretty Fresh Creamy Concealer showcasing natural, skin-like coverage in a diverse model grid, with hyaluronic acid, vegan, and dermatologist-tested callouts on a beige backdrop. ColourPop Pretty Fresh Creamy Concealer in Fair 05 W stands in a neat grid of shades, clear tubes with blush-pink caps surrounded by soft pink makeup sponges on a nude background.
ColourPop Pretty Fresh Creamy Concealer in Fair 05 W stands upright, closed, with a nude-peach cap and clear tube; a warm fair beige swatch arcs behind on a white background, showcasing the hyaluronic creamy formula and shade.
 Model wearing Fair 05 W shade of ColourPop Pretty Fresh Creamy Concealer smiles in a close-up, showing luminous, even skin and bright under-eyes against a neutral beige background, highlighting natural, hydrating coverage.
 ColourPop Pretty Fresh Creamy Concealer in Fair 05 W swatched on an arm and compared across multiple skin tones, with a peach-capped tube held in hand against a soft beige background to showcase the full shade range.
 Split-screen model face shows before-and-after coverage using ColourPop Pretty Fresh Creamy Concealer in Fair 05 W, blurring redness and evening skin tone; unretouched results with hyaluronic acid formula, vegan and dermatologist tested.
 Fair 05 W ColourPop Pretty Fresh Creamy Concealer showcasing natural, skin-like coverage in a diverse model grid, with hyaluronic acid, vegan, and dermatologist-tested callouts on a beige backdrop.
 ColourPop Pretty Fresh Creamy Concealer in Fair 05 W stands in a neat grid of shades, clear tubes with blush-pink caps surrounded by soft pink makeup sponges on a nude background.
ColourPop Pretty Fresh Creamy Concealer in Fair 05 W stands upright, closed, with a nude-peach cap and clear tube; a warm fair beige swatch arcs behind on a white background, showcasing the hyaluronic creamy formula and shade. Model wearing Fair 05 W shade of ColourPop Pretty Fresh Creamy Concealer smiles in a close-up, showing luminous, even skin and bright under-eyes against a neutral beige background, highlighting natural, hydrating coverage.
 ColourPop Pretty Fresh Creamy Concealer in Fair 05 W swatched on an arm and compared across multiple skin tones, with a peach-capped tube held in hand against a soft beige background to showcase the full shade range.
 Split-screen model face shows before-and-after coverage using ColourPop Pretty Fresh Creamy Concealer in Fair 05 W, blurring redness and evening skin tone; unretouched results with hyaluronic acid formula, vegan and dermatologist tested.
 Fair 05 W ColourPop Pretty Fresh Creamy Concealer showcasing natural, skin-like coverage in a diverse model grid, with hyaluronic acid, vegan, and dermatologist-tested callouts on a beige backdrop.
 ColourPop Pretty Fresh Creamy Concealer in Fair 05 W stands in a neat grid of shades, clear tubes with blush-pink caps surrounded by soft pink makeup sponges on a nude background.

Pretty Fresh Hyaluronic Creamy Concealer

Fair 05 W

4.7
Rated 4.7 out of 5 stars
1,082 Reviews

Fair 05 W - Warm very fair

🐰 Cruelty-free
🍦 Super creamy
🥼 Dermatologist tested
💧 Hydrating
💌 Long-lasting
☀️ Full coverage
🦋 Natural finish

review

4.7
Rated 4.7 out of 5 stars
Based on 1,082 reviews
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1,082 reviews
  • Cassi W.
    Reviewing
    Fair 05 W
    I recommend this product
    Rated 5 out of 5 stars
    7/16/26
    For the Palest of People

    I adore this foundation, it is the only one I've ever found that matches my extremely pale skin. I practically glow in the dark and am as pale as the day I was born, no tan. It's yellow enough that it reads more neutral-warm which is SO AMAZING when so many other pale foundations end up being pink or orange. It also does not oxidize or get darker when it dries!! The absolute holy grail for me. Not to mention the finish is absolutely beautiful and hydrating. I love a dewy finish, and this gives me a nice natural glow with the option to mattefy it with powder. It lasts all day without separating and I use it over Korean sunscreen which acts as a perfect base. 100/10 the end all be all foundation! If you can't find a foundation pale enough for you, this is your winner.

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  • Dani Y.
    Verified Buyer
    Reviewing
    Fair 10 N
    I recommend this product
    Rated 5 out of 5 stars
    7/13/26
    Great Concealer

    Great on sensitive skin, long-lasting wear, and a great color match!!

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  • Katherine M.
    Verified Buyer
    Reviewing
    Fair 10 N
    I recommend this product
    Rated 4 out of 5 stars
    6/15/26
    Love the product. Dislike the packaging.

    PRO: I love this product! It works well.

    CON: The Bottle. They changed the twist cap colour to white. My only other con with this product is that it is hard to get the last bits of product from the bottle. There is more waste that I would hope. I wish it came in a squeeze tube instead.

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  • Ava C.
    Verified Buyer
    Reviewing
    Fair 10 N
    I recommend this product
    Rated 5 out of 5 stars
    5/25/26
    Never lets me down

    This concealer is my old reliable product. I’ve been using it for years and haven’t given a thought to looking for something else. The shade matches me perfectly, and it goes on my under eyes almost every day. No complaints, and I love that it’s so affordable!

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  • Shalaia S.
    Verified Buyer
    Reviewing
    Fair 15 W
    I recommend this product
    Rated 5 out of 5 stars
    5/24/26
    True to color

    Easy to apply and blend in.

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