Heart On doesn't do subtle. This bright magenta lands somewhere between pink and berry, loud enough to wear solo and precise enough to sharpen any bold lip. The creamy formula lays down full pigment in one pass and won't feather, migrate, or fade by lunch. Vegan, cruelty-free.
Dimethicone, Ceresin, Trimethylsiloxysilicate, Polyethylene, Stearoxy Dimethicone, Silica, Triethoxycaprylylsilane, Alumina. May Contain: Blue 1 Lake (ci 42090), Iron Oxides (ci 77491, Ci 77492, Ci 77499), Mica (ci 77019), Red 6 (ci 15850), Red 6 Lake (ci 15850), Red 7 Lake (ci 15850), Red 27 Lake (ci 45410), Red 28 Lake (ci 45410), Red 40 Lake (ci 16035), Titanium Dioxide (ci 77891), Yellow 5 Lake (ci 19140), Yellow 6 Lake (ci 15985).
Start with clean, exfoliated lips and line along your natural shape or overline for extra fullness.
Fill in completely for bolder color and more coverage.
Feeling extra? Layer on your fave gloss or lipstick.
Prime with Lippie Primer for a smoother glide.
Use our Pencil Sharpener to keep the tip sharp.
review
4.9
Rated 4.9 out of 5 stars
Based on 2,005 reviews
99%would recommend these products
Reviews Summary
Generated by AI from 100 most recent customer reviews
Last updated 11/8/26
Customers say this lip liner glides on smoothly and creamy, with vibrant, versatile shades that pair beautifully with various lipsticks and glosses. Many appreciate the rich color payoff and easy application. Common feedback highlights cool-toned options perfect for different skin tones. Some note the formula wears off quickly or requires frequent reapplication. A few mention formula or shade variations in recent batches.
great color and staying power too. I just wear mine with a clear gloss
perfect duo!
williams, n.
Verified Buyer
Reviewing
Pitch
I recommend this product
Rated 5 out of 5 stars
11/9/26
Pitch lip linear
I love the color. It blends very well Wms looks amazing!!
Alix S.
Verified Buyer
Reviewing
Grunge
I recommend this product
Rated 5 out of 5 stars
11/7/26
perfect formula
i love this lipliner formula! grunge is a really beautiful shade and looks equally as good under a darker lipstick and a clear gloss
Alix S.
Verified Buyer
Reviewing
Cool BFF
I recommend this product
Rated 5 out of 5 stars
11/7/26
reformed lipliner hater
This product is so perfect itβs made me not hate lip liner! the shade cool bff is the perfect nude for my skin tone and the formula is very user friendly. if this shade gets discontinued i will cry.
Abigail O.
Verified Buyer
Reviewing
Bichette
I recommend this product
Rated 5 out of 5 stars
11/2/26
True red
Iβd been looking for a true red liner. The price is great and the color fits the need!
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