I Heart This is the fuchsia that says the quiet part out loud. It leans a shade rosier than a classic blue-toned fuchsia, so it reads bold without going neon. One swipe outlines with total precision; build it up and it wears as a full lip on its own. Long-wearing, feather-resistant, vegan.
Dimethicone, Ceresin, Trimethylsiloxysilicate, Polyethylene, Stearoxy Dimethicone, Silica, Triethoxycaprylylsilane, Alumina. May Contain: Blue 1 Lake (ci 42090), Iron Oxides (ci 77491, Ci 77492, Ci 77499), Mica (ci 77019), Red 6 (ci 15850), Red 6 Lake (ci 15850), Red 7 Lake (ci 15850), Red 27 Lake (ci 45410), Red 28 Lake (ci 45410), Red 40 Lake (ci 16035), Titanium Dioxide (ci 77891), Yellow 5 Lake (ci 19140), Yellow 6 Lake (ci 15985).
Start with clean, exfoliated lips and line along your natural shape or overline for extra fullness.
Fill in completely for bolder color and more coverage.
Feeling extra? Layer on your fave gloss or lipstick.
This is my favorite lip liner, ever. I'm very pale with cool undertones and this liner is the only one that looks neutral on me without turning orange/beige. I can use it with different lipsticks and with lip balm/oil. It's also easy to apply and the color shows up (unlike other light shades from other brands)
Kiwana J.
Verified Buyer
Reviewing
Flattered
I recommend this product
Rated 5 out of 5 stars
10/8/26
Beautiful
Love the deepness of this color. Brings a lovely pop to my lips.
Elizabeth S.
Verified Buyer
Reviewing
Beeper
I recommend this product
Rated 5 out of 5 stars
10/5/26
Love this color!
This is my favorite color and I’ve tried to dupe it with expensive brands but it’s impossible! Great texture, perfect pinky brown
Jillian T.
Verified Buyer
Reviewing
Bichette
I recommend this product
Rated 5 out of 5 stars
10/4/26
Love it. !
It’s the perfect red
Sabina G.
Verified Buyer
Reviewing
Love Bug
I recommend this product
Rated 5 out of 5 stars
10/3/26
Love Love Love
This is my favourite colour - it’s versatile - matches with reds, browns and nudes.
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