Purple Prose ColourPop BFF Mascara shown open, wand coated in rich violet sweeping across a bold swatch, beside a lavender volumizing tube and a cap with hearts, stars, and smiley icons on a white background. Brown eye showcasing lashes coated in ColourPop BFF Mascara, shade Purple Prose, lengthening and defining with bold violet color while the lower lash line is lightly painted in purple, captured in an extreme close-up with natural brow and skin texture. Lashes coated in ColourPop BFF Mascara in Purple Prose, fanning upward with bold purple pigment on upper and lower lashes, paired with lilac eyeshadow and glossy nude lips on a smiling model in a close-up against a pastel lavender background. ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear. ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black. ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
Purple Prose ColourPop BFF Mascara shown open, wand coated in rich violet sweeping across a bold swatch, beside a lavender volumizing tube and a cap with hearts, stars, and smiley icons on a white background.
 Brown eye showcasing lashes coated in ColourPop BFF Mascara, shade Purple Prose, lengthening and defining with bold violet color while the lower lash line is lightly painted in purple, captured in an extreme close-up with natural brow and skin texture.
 Lashes coated in ColourPop BFF Mascara in Purple Prose, fanning upward with bold purple pigment on upper and lower lashes, paired with lilac eyeshadow and glossy nude lips on a smiling model in a close-up against a pastel lavender background.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
Purple Prose ColourPop BFF Mascara shown open, wand coated in rich violet sweeping across a bold swatch, beside a lavender volumizing tube and a cap with hearts, stars, and smiley icons on a white background. Brown eye showcasing lashes coated in ColourPop BFF Mascara, shade Purple Prose, lengthening and defining with bold violet color while the lower lash line is lightly painted in purple, captured in an extreme close-up with natural brow and skin texture.
 Lashes coated in ColourPop BFF Mascara in Purple Prose, fanning upward with bold purple pigment on upper and lower lashes, paired with lilac eyeshadow and glossy nude lips on a smiling model in a close-up against a pastel lavender background.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.

BFF Mascara

Purple Prose

4.5
Rated 4.5 out of 5 stars
2,826 Reviews

Purple Prose - Lavender

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🐰 Cruelty-free
💗 Volumizing
🎨 Ultra-pigmented
🍦 Super creamy
💌 Long-lasting
❤️ Matte finish

review

4.5
Rated 4.5 out of 5 stars
Based on 2,826 reviews
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2,826 reviews
  • Nancy R.
    Verified Buyer
    Reviewing
    Black on Black
    I recommend this product
    Rated 5 out of 5 stars
    5/13/26
    My Order

    I live at the Larchmont Village its in Outer Space and then I had to Swerve Back to Black in order to get back home.

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  • Alaiya J.
    Verified Buyer
    Reviewing
    Roar!
    I recommend this product
    Rated 4 out of 5 stars
    5/4/26
    cute

    nice formula a lil drying but not too bad

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  • Alisha R.
    Verified Buyer
    Reviewing
    Purple Prose
    I recommend this product
    Rated 5 out of 5 stars
    4/29/26
    It pops

    Love this!! Layers great and pops

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  • Alisha R.
    Verified Buyer
    Reviewing
    Swell Season
    I recommend this product
    Rated 5 out of 5 stars
    4/29/26
    Absolutely love this

    It goes on great and you can layer it without clumps. Soooo many compliments from this

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  • Kelly S.
    Verified Buyer
    Reviewing
    Pink Inc.
    I recommend this product
    Rated 5 out of 5 stars
    4/29/26
    Pleasantly surprised

    Fast shipping and this is one of the only mascaras with a pink or red that has actually showed up. And I was also pleased with the fact that it didn’t sprinkle color flakes all day. Will be buying again.

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