What Up

Lux it up.

💄 What it is – Get the perfect pout with our iconic lipstick that glides on effortlessly with a luxurious feel.

💖 Why you’ll luv it – Antioxidant-rich Pomegranate helps hydrate and nourish for comfy colour that isn’t drying.

💋 Why you need it – Delivers the perfect colour payoff in a lightweight formula with over 30 shades that complement every skin tone!

A soft nudie pink for a sweet pout 👄

This luxurious lipstick is packed full of the finest pigments to give you long-lasting shades made for every skin tone. Our next-level formula glides on effortlessly with a comfy feel and is infused with antioxidant-rich Pomegranate to help hydrate and nourish lips. Comes in 2 Lux finishes: Blur, a silky, velvety soft texture for a soft-focus blurred effect and Crème, a super creamy texture for full coverage colour.

finish crème

shade nudes, pinks

Prep with our Lippie Primer to provide a smooth surface for your lipstick. Then define your lips with Lippie Pencil and now you're ready to apply your Lux Lipstick.