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Beauty ProfileA violet with blue and hot pink pinpoints for major looks 💟
super reflective holographic opal
Line ur eyes with this matte periwinkle hue 💙
Shimmer it up with this multidimensional opal ✨
Create the dreamiest looks with this purple trio 💜
Supercharged metallic vivid violet with a blue duo chrome flip! 💦
Cool lavender with blue and gold holographic glitter 💜
Get endless looks with this RAINBOW palette!
Go all out with 30 all matte rainbow colours! 🍭
canary yellow
Cult-fave colour in ultra-metallic vivid yellow with silver flecks! 😎
Our famous Super Shock formula in metallic icy white! ⛸
A crisp matte white for eye-opening looks 🤍
this pretty pastel palette is the one named sailor moon! 🌙
shimmering icy gold and hot pink flecks
warm baby pink with silver, gold, and pink pinpoints
This vibrant hot pink is totally surreal 💓
A true bright neon pink baked just for u 🥧
Your go-to palette for the trendiest pink looks
Be bold with this futuristic glam palette! 👾
Be bold with this hot pink with a blue duo chrome finish ⚡
bright bubblegum pink
Make it pop in one easy swipe with this true white liquid liner! 🤍
opalescent white with pink, violet and blue duo chrome effects
holographic glitter
Be different with this shimmering sheer icy blue! ✨
Hip, hip, hooray for this soft cool-toned icy lavender 💜
The cutest matte shade that we lilac a lot 💜
Feel the luxe in this rich purple 5-pan palette.
The perf shimmery sheer turquoise 💙
true blue
A matte coral for some sweet glam 🎀
Get instantly soft & supple lips with these hydrating lip patches! 💋
Get a juicy pout with this sheer shimmery tangerine 🍊
Shine on with this duo chrome bronze to gold flip ✨
Keep it fresh with this pastel orange 🍊
A soft coral for oh-so-pretty looks 💖
Our famous Super Shock formula in ultra-metallic sunflower! 🌻
golden copper with a ton of silver
Bloom away with this palette of soft greens + aquas 💚
This midtone mint shadow with gold flecks is all for you 🌿
Supercharged metallic ocean with gold flecks! 🎬
U NEED this soft sea foam green with a gold duo chrome finish 👀
muted emerald green
Be a galactic cutie with a range of sage, olive & neutral tones! 💚
Famous formula in metallic mauve with a green & gold duo chrome flip! 🌙
5 new blending sponges for every look, technique, and beat 💁♀️
micro-fine mist infused with hyaluronic acid 💦
flawless makeup that lasts all day? no filter does it all.
This 30-pan neutral palette will change your makeup game 😱
Indulge urself with this chocolatey palette! 🍫
Our most wearable palette for a super sultry, smoked out eye! 👀
Be cool AND go totally glam with our 30-pan palette! 🕶️
Be en pointe with this pink + neutral palette 🩰
This 30-pan neutral palette will change your makeup game 😱
The ultimate set for warm looks! ❤️🔥
Our NEW buildable, lengthening mascara takes your lashes to new heights! 👀
The ultimate collection for rebels 🖤
Bloom away with this palette of soft greens + aquas 💚
Get glammed up with 24 magical shades 🪄
6 limited-edition palettes?? *adds to cart* 🛒
The complete set of our Blotted Lip in universally flattering shades!
True black
You need this red hot trio! 🔥
Get a supermodel pout with this mauve brown 🤎
Brighten up with this coral red blush 😍
our coolest palette yet! this cool neutral 9-pan palette is so dope.
Get the full collection of magical Harry Potter™-inspired shades! ✨
Swipe on this icy white inspired by a very smart owl 🦉
Get creative with these 4 Hogwarts™ House liners 🏰
Best-Selling white liner + 4 more vibrant shades! 💓
creamy, full coverage concealer with a cushiony feel 🙌
oil free, lightweight coverage with hyaluronic acid ✨
skin-perfecting foundation creates a healthy, skin-like finish ✨
18 shades for ALL skin-tones! Keep skin lookin' extra fresh all day!
this cool-toned, soft glam palette is freakin’ magic. 🦋
This best selling coral dream palette is a game changer
clear
Get the perfect pout with this 7-piece set! 💋
Get risqué and slip into these warm browns and peachy nudes 💛
Get the ultimate collection of our favorite Lippie Pencil neutrals! 😘
Swipe on 48 fan-fave shades with our Lippie Stix Vault! 💋
Level up ur lips with our pink Lippie Pencil set! 💖
Swipe on the perfect pinks with this Lippie Stix set! 💋
Swipe on 19 fan-fave shades with this Lippie Stix stash! ❤️
Get 12 Disney Princess & Heroine shades with this lipstick vault! 💋
It’s a total Disney princess moment with this lip + eye vault duo! 👸🏽
All your fave Disney Princess shades in one Super Shock Shadow Vault!👑
small blending sponge that precisely blends concealer and makeup
Recommended for fair, light, medium & medium dark skin tones
micro-fine mist infused with hyaluronic acid 💦
Get blushin’ with this fab mid-tone warm nude 🎀
This peachy pink blush will have you glowin' from within! ✨
Go bold with this rich magenta blush! ❤️🔥
Fall in luv with this silvery baby pink 💘
Make mems with this ivory champagne 🥂
A warm peach with pinky duo chrome finish 🍑
Get glowing with 5 all new heart highlighters! ✨
Our famous Super Shock formula in metallic icy white! ⛸
Serve some looks with this pearlized soft gold 💛
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with love from california
It's our mission to redefine luxury beauty by creating amazing products at prices that don't break the bank. We imagine, develop, test and manufacture all under one roof for next level colour + formulas. We pride ourselves on being 100% cruelty-free, wallet-friendly and keeping our community at the center of our world.
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