ColourPop Act Natural Mascara in Black shown open, wand coated in black formula beside a pale pink tube with bronze Act Natural Defining Mascara lettering and a floral cap graphic, on a white studio background. ColourPop Act Natural Mascara in Black swatch - glossy jet-black pigment swept in a curved stroke with visible ridged brush lines - on a clean white background, showcasing the shade and texture. Mascara wand coated in deep black formula defining dense bristles, shown beside a blush-pink tube reading ACT NATURAL; ColourPop Act Natural Mascara, Black shade, with bronze detailing on the cap, close-up product shot on a neutral background. Defined upper and lower lashes coated with ColourPop Act Natural Mascara in Black, showing length, separation, and a natural, clump-free finish on a close-up hazel eye; subtle curl and lift ideal for everyday makeup. ColourPop Act Natural Mascara in Black brushing through upper eyelashes with a tapered bristle wand, close-up on a model’s eye for defined, natural-looking length and lift. ColourPop Act Natural Mascara in Black defining lashes - model sweeps the black formula with a thick bristle brush while holding the light-pink tube labeled Act Natural, close-up against a neutral beige background. Lashes wearing ColourPop Act Natural Mascara, Black, lifting and defining a blue-gray eye; side-by-side before and after close-up shows noticeably longer, darker, separated lashes with a soft, natural finish. ColourPop Act Natural Mascara in Black defining lashes with a tapered bristle brush; open white tube and wand displayed beside closed tube and boxes with floral graphics; claims shown: 100% vegan, clump-free, easy to remove; studio beige backdrop.
ColourPop Act Natural Mascara in Black shown open, wand coated in black formula beside a pale pink tube with bronze Act Natural Defining Mascara lettering and a floral cap graphic, on a white studio background.
 ColourPop Act Natural Mascara in Black swatch - glossy jet-black pigment swept in a curved stroke with visible ridged brush lines - on a clean white background, showcasing the shade and texture.
 Mascara wand coated in deep black formula defining dense bristles, shown beside a blush-pink tube reading ACT NATURAL; ColourPop Act Natural Mascara, Black shade, with bronze detailing on the cap, close-up product shot on a neutral background.
 Defined upper and lower lashes coated with ColourPop Act Natural Mascara in Black, showing length, separation, and a natural, clump-free finish on a close-up hazel eye; subtle curl and lift ideal for everyday makeup.
 ColourPop Act Natural Mascara in Black brushing through upper eyelashes with a tapered bristle wand, close-up on a model’s eye for defined, natural-looking length and lift.
 ColourPop Act Natural Mascara in Black defining lashes - model sweeps the black formula with a thick bristle brush while holding the light-pink tube labeled Act Natural, close-up against a neutral beige background.
 Lashes wearing ColourPop Act Natural Mascara, Black, lifting and defining a blue-gray eye; side-by-side before and after close-up shows noticeably longer, darker, separated lashes with a soft, natural finish.
 ColourPop Act Natural Mascara in Black defining lashes with a tapered bristle brush; open white tube and wand displayed beside closed tube and boxes with floral graphics; claims shown: 100% vegan, clump-free, easy to remove; studio beige backdrop.
ColourPop Act Natural Mascara in Black shown open, wand coated in black formula beside a pale pink tube with bronze Act Natural Defining Mascara lettering and a floral cap graphic, on a white studio background. ColourPop Act Natural Mascara in Black swatch - glossy jet-black pigment swept in a curved stroke with visible ridged brush lines - on a clean white background, showcasing the shade and texture.
 Mascara wand coated in deep black formula defining dense bristles, shown beside a blush-pink tube reading ACT NATURAL; ColourPop Act Natural Mascara, Black shade, with bronze detailing on the cap, close-up product shot on a neutral background.
 Defined upper and lower lashes coated with ColourPop Act Natural Mascara in Black, showing length, separation, and a natural, clump-free finish on a close-up hazel eye; subtle curl and lift ideal for everyday makeup.
 ColourPop Act Natural Mascara in Black brushing through upper eyelashes with a tapered bristle wand, close-up on a model’s eye for defined, natural-looking length and lift.
 ColourPop Act Natural Mascara in Black defining lashes - model sweeps the black formula with a thick bristle brush while holding the light-pink tube labeled Act Natural, close-up against a neutral beige background.
 Lashes wearing ColourPop Act Natural Mascara, Black, lifting and defining a blue-gray eye; side-by-side before and after close-up shows noticeably longer, darker, separated lashes with a soft, natural finish.
 ColourPop Act Natural Mascara in Black defining lashes with a tapered bristle brush; open white tube and wand displayed beside closed tube and boxes with floral graphics; claims shown: 100% vegan, clump-free, easy to remove; studio beige backdrop.

Act Natural Mascara

Defining Mascara

4.8
Rated 4.8 out of 5 stars
428 Reviews

Black - Black

🌱 Vegan
🐰 Cruelty-free
💟 Defining
🍦 Super creamy
💌 Long-lasting

review

4.8
Rated 4.8 out of 5 stars
Based on 428 reviews
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428 reviews
  • Bianca L.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    2/19/26
    Love

    This is a great mascara especially for the price!! Definitely would buy it again

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  • alyssa s.
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    2/15/26
    Great

    I think this is my favorite mascara. It makes my eyelashes look long and thick. The only thing I don't like is after 3-4 hours of wearing it, it seems to run under my lower lashes

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  • Devon L.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    2/3/26
    Holy Grail Brown Mascara

    I picked this up at Ulta over a year ago, and I'm on my third tube. There are so few decent brown mascaras that are affordable, so I wasn't exactly spoiled for choice. But this is such an amazing mascara! There's never any clumping, and the brush is great at separating my lashes. The color is a great alternative to black - it's dark enough that my lashes don't get lost against my eyeshadow, but soft enough not to overwhelm me with my fair skin and medium brown hair. My lashes aren't super dramatic with this mascara, but it's great for more subtle, everyday looks for work. It's exactly what I was looking for, and I intend to keep buying it for as long as I can!

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  • Kim C.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    12/29/25
    Perfect for no smudge lashes

    Love...love this product my daughter introduced me to! I'm over 60 yrs old, so always on the lookout for no flake no smudge mascara that comes off easily in the shower. This is it! I've tried so many products and Color Pop is my favorite right now!

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  • Marla W.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    11/4/25
    Great Mascara

    This is a very nice mascara with the type of brush I prefer.

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