ColourPop BFF Mascara in Blue Ya Mind shows the open tube and wand, brush loaded with vibrant cobalt blue, as a bold swatch arcs behind on white; doodle-print cap and volumizing label spotlight the colorful, lash-lifting formula. Fanned-out lashes coated in Blue Ya Mind BFF Mascara, showcasing bold electric-blue pigment and length on a close-up brown eye; studio swatch of ColourPop BFF Mascara on upper and lower lashes. Bright cobalt lashes coated in Blue Ya Mind ColourPop BFF Mascara fan out on a model's eyes as she lifts a false lash near her lid; bold blue liner and glossy nude lips finish the studio close-up beauty look. ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes. ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
ColourPop BFF Mascara in Blue Ya Mind shows the open tube and wand, brush loaded with vibrant cobalt blue, as a bold swatch arcs behind on white; doodle-print cap and volumizing label spotlight the colorful, lash-lifting formula.
 Fanned-out lashes coated in Blue Ya Mind BFF Mascara, showcasing bold electric-blue pigment and length on a close-up brown eye; studio swatch of ColourPop BFF Mascara on upper and lower lashes.
 Bright cobalt lashes coated in Blue Ya Mind ColourPop BFF Mascara fan out on a model's eyes as she lifts a false lash near her lid; bold blue liner and glossy nude lips finish the studio close-up beauty look.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
ColourPop BFF Mascara in Blue Ya Mind shows the open tube and wand, brush loaded with vibrant cobalt blue, as a bold swatch arcs behind on white; doodle-print cap and volumizing label spotlight the colorful, lash-lifting formula. Fanned-out lashes coated in Blue Ya Mind BFF Mascara, showcasing bold electric-blue pigment and length on a close-up brown eye; studio swatch of ColourPop BFF Mascara on upper and lower lashes.
 Bright cobalt lashes coated in Blue Ya Mind ColourPop BFF Mascara fan out on a model's eyes as she lifts a false lash near her lid; bold blue liner and glossy nude lips finish the studio close-up beauty look.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.

BFF Mascara

Volumizing Mascara

4.5
Rated 4.5 out of 5 stars
2,800 Reviews

Blue Ya Mind - Cobalt blue

🐰 Cruelty-free
💗 Volumizing
🎨 Ultra-pigmented
🍦 Super creamy
💌 Long-lasting
❤️ Matte finish

review

4.5
Rated 4.5 out of 5 stars
Based on 2,800 reviews
Write a Review (Opens in a new window)
2,800 reviews
  • Daniella F.
    Verified Buyer
    Reviewing
    Wine O'Clock
    I recommend this product
    Rated 5 out of 5 stars
    3/12/26
    Love This!

    It's a great mascara, a bold color but a dark enough red that its still somewhat subtle. Perfect for spicing up your look if you're looking to branch out like me.

    Was this helpful?
  • Rebecca G.
    Verified Buyer
    Reviewing
    Roar!
    I recommend this product
    Rated 4 out of 5 stars
    3/9/26
    It's very NEON!

    This is a fun color pop! It's a bit light for me since I have dark brown eyes. But it would be very fun for young gals! I'm a bit old for it too. It's very cute though!

    Was this helpful?
  • Michelle B.
    Verified Buyer
    Reviewing
    Roar!
    I recommend this product
    Rated 5 out of 5 stars
    3/9/26
    I absolutely love green mascara—it’s just perfect!

    I absolutely love my Roar green mascara!

    Was this helpful?
  • Michelle B.
    Verified Buyer
    Reviewing
    Pink Inc.
    I recommend this product
    Rated 5 out of 5 stars
    3/9/26
    Hot pink is just perfect!

    I’m so in love with my pink mascara—it’s just so cute!

    Was this helpful?
  • Crystal H.
    Verified Buyer
    Reviewing
    Roar!
    I recommend this product
    Rated 5 out of 5 stars
    3/8/26
    Green roar

    I’m in love with this mascara! I have gotten so many compliments when I wear it and it’s a great asset to my makeup routine!

    Was this helpful?