Love Interest ColourPop Lip and Cheek Balm shows a heart-shaped rosy mauve pan in a translucent pink compact, opened beside its black floral box with heart cutout, styled on torn book pages with red lipstick kiss prints and dried roses. Love Interest ColourPop Lip and Cheek Balm swatch, a rosy pink cream with a dewy sheen, sweeping in a curved swipe to show smooth, blendable texture on a clean white background. Close-up model cheek and lips wearing ColourPop Lip and Cheek Balm, showing a sheer pink flush and dewy natural finish, highlighting A Shadow of Secrets Collection Full Collection Set for a fresh everyday makeup look. Heart-shaped Love Interest compact open to reveal rosy mauve balm, displayed with floral “Instant Crush” box, lit candles, a torn book page, and dried roses on a wood table - ColourPop Lip and Cheek Balm for lips and cheeks. Love Interest ColourPop Lip and Cheek Balm swatched on three skin tones, with two stacked stripes per arm labeled Love Interest and Ravished, showing a dewy rosy-mauve finish and buildable multi-use coverage on a white studio background. Heart-shaped rosy mauve balm set in a fuchsia acrylic compact with a clear flip lid, shown at a three-quarter angle on a white background; ColourPop Lip and Cheek Balm in the Love Interest shade, a multitasking tint for lips and cheeks.
Love Interest ColourPop Lip and Cheek Balm shows a heart-shaped rosy mauve pan in a translucent pink compact, opened beside its black floral box with heart cutout, styled on torn book pages with red lipstick kiss prints and dried roses.
Love Interest ColourPop Lip and Cheek Balm swatch, a rosy pink cream with a dewy sheen, sweeping in a curved swipe to show smooth, blendable texture on a clean white background.
Close-up model cheek and lips wearing ColourPop Lip and Cheek Balm, showing a sheer pink flush and dewy natural finish, highlighting A Shadow of Secrets Collection Full Collection Set for a fresh everyday makeup look.
Heart-shaped Love Interest compact open to reveal rosy mauve balm, displayed with floral “Instant Crush” box, lit candles, a torn book page, and dried roses on a wood table - ColourPop Lip and Cheek Balm for lips and cheeks.
Love Interest ColourPop Lip and Cheek Balm swatched on three skin tones, with two stacked stripes per arm labeled Love Interest and Ravished, showing a dewy rosy-mauve finish and buildable multi-use coverage on a white studio background.
Heart-shaped rosy mauve balm set in a fuchsia acrylic compact with a clear flip lid, shown at a three-quarter angle on a white background; ColourPop Lip and Cheek Balm in the Love Interest shade, a multitasking tint for lips and cheeks.
Love Interest ColourPop Lip and Cheek Balm shows a heart-shaped rosy mauve pan in a translucent pink compact, opened beside its black floral box with heart cutout, styled on torn book pages with red lipstick kiss prints and dried roses. Love Interest ColourPop Lip and Cheek Balm swatch, a rosy pink cream with a dewy sheen, sweeping in a curved swipe to show smooth, blendable texture on a clean white background.
Close-up model cheek and lips wearing ColourPop Lip and Cheek Balm, showing a sheer pink flush and dewy natural finish, highlighting A Shadow of Secrets Collection Full Collection Set for a fresh everyday makeup look.
Heart-shaped Love Interest compact open to reveal rosy mauve balm, displayed with floral “Instant Crush” box, lit candles, a torn book page, and dried roses on a wood table - ColourPop Lip and Cheek Balm for lips and cheeks.
Love Interest ColourPop Lip and Cheek Balm swatched on three skin tones, with two stacked stripes per arm labeled Love Interest and Ravished, showing a dewy rosy-mauve finish and buildable multi-use coverage on a white studio background.
Heart-shaped rosy mauve balm set in a fuchsia acrylic compact with a clear flip lid, shown at a three-quarter angle on a white background; ColourPop Lip and Cheek Balm in the Love Interest shade, a multitasking tint for lips and cheeks.

Instant Crush Lip & Cheek Balm

Dewy Multi-Use Balm

4.9
Rated 4.9 out of 5 stars
419 Reviews

Limited Edition

Core Shades

Love Interest - rich mauve

Buy 1, Get 1 Free All Lip Singles

🌱 Vegan
🐰 Cruelty-free
🎀 Sheer pigment
💕 Lip + cheek colour
🍦 Super creamy
💙 Dewy finish
💅 Limited edition

review

4.9
Rated 4.9 out of 5 stars
Based on 419 reviews
419 reviews
  • Khamill P.
    Verified Buyer
    Reviewing
    Fairytale Things
    I recommend this product
    Rated 5 out of 5 stars
    2/4/26
    Amazing blush and lip colour.

    I love this blush, it’s even more amazing that it doubles as a lip colour. Can be applied with fingers, sponge, or brush but I like applying it with my fingers because it melts the product making it even easier to work with. The packaging is perfect and probably my favorite.

  • Ashanti R.
    Verified Buyer
    Reviewing
    Baby Bunny
    I recommend this product
    Rated 5 out of 5 stars
    1/27/26
    Rosy cheeks forever

    This blush leaves such a beautiful glow. It looks super natural. It’s also buildable so wether you want something soft or something bolder you can definitely do it with this blush.

  • Rosie
    Verified Buyer
    Reviewing
    Ravished
    I recommend this product
    Rated 5 out of 5 stars
    12/19/25
    Great colour

    I love the colour on my lips and it lasts pretty well. I’m very pale so it’s a little bit too dark for my cheeks.

  • Ana L.
    Verified Buyer
    Reviewing
    Lucky U
    I recommend this product
    Rated 5 out of 5 stars
    12/17/25
    Good one

    The colour is very pretty. The product is very pigmented - a little goes a long way. It is not as long lasting as the powder blushes, but it stays long enough. When applied to the lips, it leaves them a little bit dry.

  • Ana L.
    Verified Buyer
    Reviewing
    Girls Night
    I recommend this product
    Rated 5 out of 5 stars
    12/17/25
    Good one

    The colour is very pretty. The product is very pigmented - a little goes a long way. It is not as long lasting as the powder blushes, but it stays long enough. When applied to the lips, it leaves them a little bit dry.