Love Interest ColourPop Lip and Cheek Balm shows a heart-shaped rosy mauve pan in a translucent pink compact, opened beside its black floral box with heart cutout, styled on torn book pages with red lipstick kiss prints and dried roses. Love Interest ColourPop Lip and Cheek Balm swatch, a rosy pink cream with a dewy sheen, sweeping in a curved swipe to show smooth, blendable texture on a clean white background. Close-up model cheek and lips wearing ColourPop Lip and Cheek Balm, showing a sheer pink flush and dewy natural finish, highlighting A Shadow of Secrets Collection Full Collection Set for a fresh everyday makeup look. Heart-shaped Love Interest compact open to reveal rosy mauve balm, displayed with floral “Instant Crush” box, lit candles, a torn book page, and dried roses on a wood table - ColourPop Lip and Cheek Balm for lips and cheeks. Love Interest ColourPop Lip and Cheek Balm swatched on three skin tones, with two stacked stripes per arm labeled Love Interest and Ravished, showing a dewy rosy-mauve finish and buildable multi-use coverage on a white studio background. Heart-shaped rosy mauve balm set in a fuchsia acrylic compact with a clear flip lid, shown at a three-quarter angle on a white background; ColourPop Lip and Cheek Balm in the Love Interest shade, a multitasking tint for lips and cheeks.
Love Interest ColourPop Lip and Cheek Balm shows a heart-shaped rosy mauve pan in a translucent pink compact, opened beside its black floral box with heart cutout, styled on torn book pages with red lipstick kiss prints and dried roses.
 Love Interest ColourPop Lip and Cheek Balm swatch, a rosy pink cream with a dewy sheen, sweeping in a curved swipe to show smooth, blendable texture on a clean white background.
 Close-up model cheek and lips wearing ColourPop Lip and Cheek Balm, showing a sheer pink flush and dewy natural finish, highlighting A Shadow of Secrets Collection Full Collection Set for a fresh everyday makeup look.
 Heart-shaped Love Interest compact open to reveal rosy mauve balm, displayed with floral “Instant Crush” box, lit candles, a torn book page, and dried roses on a wood table - ColourPop Lip and Cheek Balm for lips and cheeks.
 Love Interest ColourPop Lip and Cheek Balm swatched on three skin tones, with two stacked stripes per arm labeled Love Interest and Ravished, showing a dewy rosy-mauve finish and buildable multi-use coverage on a white studio background.
Heart-shaped rosy mauve balm set in a fuchsia acrylic compact with a clear flip lid, shown at a three-quarter angle on a white background; ColourPop Lip and Cheek Balm in the Love Interest shade, a multitasking tint for lips and cheeks.
Love Interest ColourPop Lip and Cheek Balm shows a heart-shaped rosy mauve pan in a translucent pink compact, opened beside its black floral box with heart cutout, styled on torn book pages with red lipstick kiss prints and dried roses. Love Interest ColourPop Lip and Cheek Balm swatch, a rosy pink cream with a dewy sheen, sweeping in a curved swipe to show smooth, blendable texture on a clean white background.
 Close-up model cheek and lips wearing ColourPop Lip and Cheek Balm, showing a sheer pink flush and dewy natural finish, highlighting A Shadow of Secrets Collection Full Collection Set for a fresh everyday makeup look.
 Heart-shaped Love Interest compact open to reveal rosy mauve balm, displayed with floral “Instant Crush” box, lit candles, a torn book page, and dried roses on a wood table - ColourPop Lip and Cheek Balm for lips and cheeks.
 Love Interest ColourPop Lip and Cheek Balm swatched on three skin tones, with two stacked stripes per arm labeled Love Interest and Ravished, showing a dewy rosy-mauve finish and buildable multi-use coverage on a white studio background.
Heart-shaped rosy mauve balm set in a fuchsia acrylic compact with a clear flip lid, shown at a three-quarter angle on a white background; ColourPop Lip and Cheek Balm in the Love Interest shade, a multitasking tint for lips and cheeks.
restocked

Instant Crush Lip & Cheek Balm

Dewy Multi-Use Balm

4.9
Rated 4.9 out of 5 stars
414 Reviews

Limited Edition

Core Shades

Love Interest - rich mauve

🌱 Vegan
🐰 Cruelty-free
🎀 Sheer pigment
💕 Lip + cheek colour
🍦 Super creamy
💙 Dewy finish
💅 Limited edition

review

4.9
Rated 4.9 out of 5 stars
Based on 414 reviews
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414 reviews
  • Ray W.
    Verified Reviewer
    Reviewing
    Lucky U
    I recommend this product
    Rated 5 out of 5 stars
    12/6/25
    Can't Believe It's Not Powder

    Got this as a mystery item, and I'm pleasantly surprised with it! I hardly use blush, so you can imagine my intrigue upon realizing it comes in balm form versus the standard powder I've seen from time to time. Very smooth application! A delightful tint to give my complexion a more playful look.

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  • Jessica P.
    Verified Buyer
    Reviewing
    Fairytale Things
    I recommend this product
    Rated 5 out of 5 stars
    11/16/25
    Epic

    I love the color! I love that I can use it on my lips and cheeks. It's my new favorite go to product! I'm here to purchase another one! :)

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  • Kelly E.
    Verified Buyer
    Reviewing
    Love Interest
    I recommend this product
    Rated 5 out of 5 stars
    11/13/25
    Love Love Interest!

    Love this color! Blendsble and oh so pretty!

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  • Melissa A.
    Verified Buyer
    Reviewing
    Verified
    I recommend this product
    Rated 5 out of 5 stars
    11/7/25
    Prettiest Blush

    Pretty packaging and the product itself is really pretty 🤩

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  • Rose
    Verified Buyer
    Reviewing
    Love Interest
    I recommend this product
    Rated 5 out of 5 stars
    11/6/25
    Perfect nude for medium-deep skin

    I bought this shade on accident but what a happy little accident this was! This has become one of my favorite blushes of all time (I actually love it more than ravished which I thought would be my favorite). I love how buildable the pigment is, and how it adds a subtle wash of color to my cheeks. I think it’s perfect for every day looks, date nights, and everything in between. I hope this becomes one of the core shades.

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