ColourPop BFF Mascara Black on Black displayed open, wand upright showing dense bristle brush, with a bold black swatch behind; sleek black tube reads Volumizing Mascara and cap features white heart, star, and smiley icons. Lashes transforming - after frame shows longer, thicker, jet‑black lashes versus natural before - achieved with ColourPop BFF Mascara in Black on Black, illustrating dramatic length, volume, and curl in a close-up eye comparison. Defined black lashes coated with ColourPop BFF Mascara in Black on Black, fanning a blue‑gray eye framed by bold graphic double‑wing eyeliner; close‑up beauty shot showcasing clump‑free length and volume. Black on Black BFF Mascara coats and separates lashes on a grey eye, paired with metallic gold eyeliner and a natural brow, highlighting the deep black finish of ColourPop BFF Mascara. ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear. ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black. ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
ColourPop BFF Mascara Black on Black displayed open, wand upright showing dense bristle brush, with a bold black swatch behind; sleek black tube reads Volumizing Mascara and cap features white heart, star, and smiley icons.
 Lashes transforming - after frame shows longer, thicker, jet‑black lashes versus natural before - achieved with ColourPop BFF Mascara in Black on Black, illustrating dramatic length, volume, and curl in a close-up eye comparison.
 Defined black lashes coated with ColourPop BFF Mascara in Black on Black, fanning a blue‑gray eye framed by bold graphic double‑wing eyeliner; close‑up beauty shot showcasing clump‑free length and volume.
 Black on Black BFF Mascara coats and separates lashes on a grey eye, paired with metallic gold eyeliner and a natural brow, highlighting the deep black finish of ColourPop BFF Mascara.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
ColourPop BFF Mascara Black on Black displayed open, wand upright showing dense bristle brush, with a bold black swatch behind; sleek black tube reads Volumizing Mascara and cap features white heart, star, and smiley icons. Lashes transforming - after frame shows longer, thicker, jet‑black lashes versus natural before - achieved with ColourPop BFF Mascara in Black on Black, illustrating dramatic length, volume, and curl in a close-up eye comparison.
 Defined black lashes coated with ColourPop BFF Mascara in Black on Black, fanning a blue‑gray eye framed by bold graphic double‑wing eyeliner; close‑up beauty shot showcasing clump‑free length and volume.
 Black on Black BFF Mascara coats and separates lashes on a grey eye, paired with metallic gold eyeliner and a natural brow, highlighting the deep black finish of ColourPop BFF Mascara.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.

BFF Mascara

Volumizing Mascara

4.5
Rated 4.5 out of 5 stars
2,806 Reviews

Black on Black - Black

🐰 Cruelty-free
💗 Volumizing
🎨 Ultra-pigmented
🍦 Super creamy
💌 Long-lasting
❤️ Matte finish

review

4.5
Rated 4.5 out of 5 stars
Based on 2,806 reviews
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2,806 reviews
  • Carol S.
    Verified Buyer
    Reviewing
    Blue Ya Mind
    I recommend this product
    Rated 5 out of 5 stars
    3/29/26
    Blue Ya Mind mascara

    Excellent mascara that gives a hint of blue that goes great with a blue eyelook. It builds up great and does not over power you eyeshadow.

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  • Carol S.
    Verified Buyer
    Reviewing
    Roar!
    I recommend this product
    Rated 5 out of 5 stars
    3/29/26
    Roar green mascara

    It is a really great mascara and gives a interesting green tint to your eye look. The packaging is cute to.

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  • Julie T.
    Verified Buyer
    Reviewing
    Blue Ya Mind
    I recommend this product
    Rated 5 out of 5 stars
    3/25/26
    Great Color!

    I love this mascara both for the cool color and for the thickness of it and how easily it goes on.

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  • Julie T.
    Verified Buyer
    Reviewing
    Wine O'Clock
    I recommend this product
    Rated 5 out of 5 stars
    3/25/26
    Love it!

    I love having colored mascara! This is a good mascara in that it's nice and thick and goes on well!

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  • Molleigh W.
    Verified Buyer
    Reviewing
    Roar!
    I recommend this product
    Rated 5 out of 5 stars
    3/18/26
    Amazing

    This is my favorite mascara out of all of them! Its a bright green and makes my hazel eyes pop. Absolutely love this one! I hope it never goes away.

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