ColourPop BFF Mascara in Blue Ya Mind shows the open tube and wand, brush loaded with vibrant cobalt blue, as a bold swatch arcs behind on white; doodle-print cap and volumizing label spotlight the colorful, lash-lifting formula. Fanned-out lashes coated in Blue Ya Mind BFF Mascara, showcasing bold electric-blue pigment and length on a close-up brown eye; studio swatch of ColourPop BFF Mascara on upper and lower lashes. Bright cobalt lashes coated in Blue Ya Mind ColourPop BFF Mascara fan out on a model's eyes as she lifts a false lash near her lid; bold blue liner and glossy nude lips finish the studio close-up beauty look. ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes. ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
ColourPop BFF Mascara in Blue Ya Mind shows the open tube and wand, brush loaded with vibrant cobalt blue, as a bold swatch arcs behind on white; doodle-print cap and volumizing label spotlight the colorful, lash-lifting formula.
 Fanned-out lashes coated in Blue Ya Mind BFF Mascara, showcasing bold electric-blue pigment and length on a close-up brown eye; studio swatch of ColourPop BFF Mascara on upper and lower lashes.
 Bright cobalt lashes coated in Blue Ya Mind ColourPop BFF Mascara fan out on a model's eyes as she lifts a false lash near her lid; bold blue liner and glossy nude lips finish the studio close-up beauty look.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
ColourPop BFF Mascara in Blue Ya Mind shows the open tube and wand, brush loaded with vibrant cobalt blue, as a bold swatch arcs behind on white; doodle-print cap and volumizing label spotlight the colorful, lash-lifting formula. Fanned-out lashes coated in Blue Ya Mind BFF Mascara, showcasing bold electric-blue pigment and length on a close-up brown eye; studio swatch of ColourPop BFF Mascara on upper and lower lashes.
 Bright cobalt lashes coated in Blue Ya Mind ColourPop BFF Mascara fan out on a model's eyes as she lifts a false lash near her lid; bold blue liner and glossy nude lips finish the studio close-up beauty look.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.

BFF Mascara

Volumizing Mascara

4.5
Rated 4.5 out of 5 stars
2,820 Reviews

Blue Ya Mind - Cobalt blue

🐰 Cruelty-free
💗 Volumizing
🎨 Ultra-pigmented
🍦 Super creamy
💌 Long-lasting
❤️ Matte finish

review

4.5
Rated 4.5 out of 5 stars
Based on 2,820 reviews
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2,820 reviews
  • Marion R.
    Verified Buyer
    Reviewing
    Roar!
    I recommend this product
    Rated 5 out of 5 stars
    4/23/26
    Love this green

    Love this green

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  • Edith D.
    Verified Buyer
    Reviewing
    Roar!
    I recommend this product
    Rated 5 out of 5 stars
    4/23/26
    Love the Colout

    I am enjoying wearing this color. They don’t just advertise a color like other companies. When you wear it, it is the exact color that was advertised.

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  • Stacey G.
    Verified Buyer
    Reviewing
    Roar!
    I recommend this product
    Rated 5 out of 5 stars
    4/12/26
    Such a fun colour...!

    I love this shade of mascara. It's perfect for a fun day away from work.

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  • Guadalupe R. A.
    Verified Buyer
    Reviewing
    Brownie Points
    I recommend this product
    Rated 5 out of 5 stars
    4/12/26
    Very nice. Color.

    Looks great on all person for morning.

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  • Guadalupe R. A.
    Verified Buyer
    Reviewing
    Left on Red
    I recommend this product
    Rated 5 out of 5 stars
    4/12/26
    Love red in all. My Lips and know my eye mascara.

    Fantastic color.

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