ColourPop BFF Mascara Brownie Points wand lifts from the open tube, bristles coated in deep chocolate-brown, against a sweeping brown swatch; glossy brown tube with white doodle cap and Volumizing Mascara branding. Defined lashes fanning upward, coated in Brownie Points BFF Mascara, on a close-up eye with neutral shimmer shadow and a pop of yellow inner-corner liner, showcasing the rich brown lengthening effect of ColourPop BFF Mascara. ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black. ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear. ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
ColourPop BFF Mascara Brownie Points wand lifts from the open tube, bristles coated in deep chocolate-brown, against a sweeping brown swatch; glossy brown tube with white doodle cap and Volumizing Mascara branding.
 Defined lashes fanning upward, coated in Brownie Points BFF Mascara, on a close-up eye with neutral shimmer shadow and a pop of yellow inner-corner liner, showcasing the rich brown lengthening effect of ColourPop BFF Mascara.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
ColourPop BFF Mascara Brownie Points wand lifts from the open tube, bristles coated in deep chocolate-brown, against a sweeping brown swatch; glossy brown tube with white doodle cap and Volumizing Mascara branding. Defined lashes fanning upward, coated in Brownie Points BFF Mascara, on a close-up eye with neutral shimmer shadow and a pop of yellow inner-corner liner, showcasing the rich brown lengthening effect of ColourPop BFF Mascara.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.

BFF Mascara

Volumizing Mascara

4.5
Rated 4.5 out of 5 stars
2,825 Reviews

Brownie Points - True brown

🐰 Cruelty-free
💗 Volumizing
🎨 Ultra-pigmented
🍦 Super creamy
💌 Long-lasting
❤️ Matte finish

review

4.5
Rated 4.5 out of 5 stars
Based on 2,825 reviews
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2,825 reviews
  • Alaiya J.
    Verified Buyer
    Reviewing
    Roar!
    I recommend this product
    Rated 4 out of 5 stars
    5/4/26
    cute

    nice formula a lil drying but not too bad

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  • Alisha R.
    Verified Buyer
    Reviewing
    Purple Prose
    I recommend this product
    Rated 5 out of 5 stars
    4/29/26
    It pops

    Love this!! Layers great and pops

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  • Alisha R.
    Verified Buyer
    Reviewing
    Swell Season
    I recommend this product
    Rated 5 out of 5 stars
    4/29/26
    Absolutely love this

    It goes on great and you can layer it without clumps. Soooo many compliments from this

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  • Kelly S.
    Verified Buyer
    Reviewing
    Pink Inc.
    I recommend this product
    Rated 5 out of 5 stars
    4/29/26
    Pleasantly surprised

    Fast shipping and this is one of the only mascaras with a pink or red that has actually showed up. And I was also pleased with the fact that it didn’t sprinkle color flakes all day. Will be buying again.

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  • Megan B.
    Verified Buyer
    Reviewing
    Black on Black
    I recommend this product
    Rated 5 out of 5 stars
    4/28/26
    Perfect product!

    I always struggle to find mascara as I have naturally long eyelashes and I feel like most mascara product clumps on my lashes or just makes them look flat. This mascara is great because it doesn’t cause me to have either of those issues. It’s long lasting and makes my lashes look great especially on days when I’m on the go and don’t have time to do my makeup and I want to look put together still.

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