ColourPop BFF Mascara Brownie Points wand lifts from the open tube, bristles coated in deep chocolate-brown, against a sweeping brown swatch; glossy brown tube with white doodle cap and Volumizing Mascara branding. Defined lashes fanning upward, coated in Brownie Points BFF Mascara, on a close-up eye with neutral shimmer shadow and a pop of yellow inner-corner liner, showcasing the rich brown lengthening effect of ColourPop BFF Mascara. ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black. ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear. ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
ColourPop BFF Mascara Brownie Points wand lifts from the open tube, bristles coated in deep chocolate-brown, against a sweeping brown swatch; glossy brown tube with white doodle cap and Volumizing Mascara branding.
 Defined lashes fanning upward, coated in Brownie Points BFF Mascara, on a close-up eye with neutral shimmer shadow and a pop of yellow inner-corner liner, showcasing the rich brown lengthening effect of ColourPop BFF Mascara.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
ColourPop BFF Mascara Brownie Points wand lifts from the open tube, bristles coated in deep chocolate-brown, against a sweeping brown swatch; glossy brown tube with white doodle cap and Volumizing Mascara branding. Defined lashes fanning upward, coated in Brownie Points BFF Mascara, on a close-up eye with neutral shimmer shadow and a pop of yellow inner-corner liner, showcasing the rich brown lengthening effect of ColourPop BFF Mascara.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.

BFF Mascara

Volumizing Mascara

4.5
Rated 4.5 out of 5 stars
2,784 Reviews

Brownie Points - True brown

🐰 Cruelty-free
💗 Volumizing
🎨 Ultra-pigmented
🍦 Super creamy
💌 Long-lasting
❤️ Matte finish

review

4.5
Rated 4.5 out of 5 stars
Based on 2,784 reviews
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2,784 reviews
  • Tina H.
    Verified Buyer
    Reviewing
    Blue Ya Mind
    I recommend this product
    Rated 5 out of 5 stars
    2/3/26
    Sweet

    The color pop is intense just love it

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  • Tina H.
    Verified Buyer
    Reviewing
    Purple Prose
    I recommend this product
    Rated 5 out of 5 stars
    2/3/26
    Love

    I love the color pop on this

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  • Tina H.
    Verified Buyer
    Reviewing
    Brownie Points
    I recommend this product
    Rated 5 out of 5 stars
    2/3/26
    Cool color

    Love it

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  • Tina H.
    Verified Buyer
    Reviewing
    Black on Black
    I recommend this product
    Rated 5 out of 5 stars
    2/3/26
    Wonderful

    Love it

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  • Karon D.
    Verified Buyer
    Reviewing
    Roar!
    I recommend this product
    Rated 5 out of 5 stars
    2/3/26
    Fun mascara

    I got this as part of a clearance sale and I am so happy I took a chance on it! The color payoff is nice and it adds a little flair of fun to a look.

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