ColourPop BFF Mascara Brownie Points wand lifts from the open tube, bristles coated in deep chocolate-brown, against a sweeping brown swatch; glossy brown tube with white doodle cap and Volumizing Mascara branding. Defined lashes fanning upward, coated in Brownie Points BFF Mascara, on a close-up eye with neutral shimmer shadow and a pop of yellow inner-corner liner, showcasing the rich brown lengthening effect of ColourPop BFF Mascara. ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black. ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear. ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
ColourPop BFF Mascara Brownie Points wand lifts from the open tube, bristles coated in deep chocolate-brown, against a sweeping brown swatch; glossy brown tube with white doodle cap and Volumizing Mascara branding.
 Defined lashes fanning upward, coated in Brownie Points BFF Mascara, on a close-up eye with neutral shimmer shadow and a pop of yellow inner-corner liner, showcasing the rich brown lengthening effect of ColourPop BFF Mascara.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
ColourPop BFF Mascara Brownie Points wand lifts from the open tube, bristles coated in deep chocolate-brown, against a sweeping brown swatch; glossy brown tube with white doodle cap and Volumizing Mascara branding. Defined lashes fanning upward, coated in Brownie Points BFF Mascara, on a close-up eye with neutral shimmer shadow and a pop of yellow inner-corner liner, showcasing the rich brown lengthening effect of ColourPop BFF Mascara.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.

BFF Mascara

Brownie Points

4.5
Rated 4.5 out of 5 stars
2,863 Reviews

Brownie Points - True brown

🐰 Cruelty-free
πŸ’— Volumizing
🎨 Ultra-pigmented
🍦 Super creamy
πŸ’Œ Long-lasting
❀️ Matte finish

review

4.5
Rated 4.5 out of 5 stars
Based on 2,863 reviews
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2,863 reviews
  • Tritzie E. C.
    Verified Buyer
    Reviewing
    Left on Red
    I recommend this product
    Rated 5 out of 5 stars
    10/13/26
    Excelente

    Super

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  • Xanthia H.
    Verified Buyer
    Reviewing
    Wine O'Clock
    I recommend this product
    Rated 5 out of 5 stars
    10/13/26
    Good Pigment

    Took a bit of time to figure out how to use this type of brush, but it was worth it. Being able to match my lashes to a look is great β™‘ I will say after a full day of wear it will have some fallout under your eye. The picture attached was after a full day of work.

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  • Cara B.
    Verified Buyer
    Reviewing
    Pink Inc.
    I recommend this product
    Rated 5 out of 5 stars
    10/12/26
    It's great

    I would suggest buying from the manufacturer directly. Arrived in a timely manner. I live in the south where it is still warm. Sitting in a metal box is probably not good. So make sure you track it.

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  • Emma L.
    Verified Buyer
    Reviewing
    Wine O'Clock
    Rated 3 out of 5 stars
    10/12/26
    Little pop of color

    I love that this is a more subtle shade to add a little color around my eyes, and the warmth really makes my eyes look incredible. I don't love the formula though, it's drier than I would like.

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  • Judy W.
    Verified Buyer
    Reviewing
    Blue Ya Mind
    I recommend this product
    Rated 5 out of 5 stars
    10/3/26
    Gorgeous

    Love it

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