That brown. ☁️ Cloudy Hour is the cool mid-tone brown that flatters every skin tone — not terracotta, not nude, exactly this. Cloud Whip gives you a soft, pillowy blur with zero weight, zero dry-out, and Hyaluronic Acid keeping lips cushiony all day. The shade you've been searching for.
✓ 100% Vegan & Cruelty-Free
Dimethicone, Polyglyceryl-2 Triisostearate, Isododecane, Dimethicone/Vinyl Dimethicone Crosspolymer, Isohexadecane, Disteardimonium Hectorite, Synthetic Wax, Propylene Carbonate, Phenoxyethanol, Sodium Hyaluronate, Rubus Chamaemorus Seed Oil, Althaea Officinalis Leaf/Root Extract, Ethylhexyl Palmitate, Tocopheryl Acetate, Helianthus Annuus (Sunflower) Seed Oil, Isobutylmethacrylate/Bis-Hydroxypropyl Dimethicone Acrylate, Trihydroxystearin, Aluminum Hydroxide, Glucomannan. May Contain: Iron Oxide (CI 77491, 77492, 77499), Mica (CI 77019), Red 6 Lake (CI 15850), Red 7 (CI 15850), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891)
Using the doe-foot applicator, dot a small amount onto the center of lips.
A little goes a long way! Apply lightly for soft, hazy colour.
Gently blend outward with fingertips for an ultra-diffused finish.
review
4.9
Rated 4.9 out of 5 stars
Based on 582 reviews
100%would recommend these products
Reviews Summary
Generated by AI from 100 most recent customer reviews
Last updated 11/6/26
Customers say this blush and lip product blends beautifully with a soft, creamy mousse-like texture that feels lightweight and comfortable. The pigmented formula is buildable for natural or glam looks and works well on both cheeks and lips. Many appreciate its versatility and smooth application, though some note it may require a lip liner for definition or feel slightly drying on lips. The fall-inspired shades flatter various skin tones.
been obsessed with cool brown lips for a while, and this one hits the spot.
gotta work quick to blend it out though, but then it stays for quite a while. comes off a little while eating, but that's ok!
the pic makes it look very warm, but it is a cool-toned brown - i don't see the purple-y tone shown in the online swatch though
also, please be CAREFUL with it, i broke mine in the retractable tube, down at the bottom already, but it's still perfectly usable!!
Christine K.
Verified Buyer
Reviewing
Honeymoon Phase
I recommend this product
Rated 5 out of 5 stars
11/10/26
great title
Christmas gift. Although not tried , it came in a box which will help so much with wrapping.
Jennifer G.
Verified Buyer
Reviewing
Chilly Air
I recommend this product
Rated 5 out of 5 stars
11/8/26
Very pretty blush
I usually don't go for 2 and 1 cheek and lip products. I'll be using this as a blush and it's very lovely on. You can definitely control the intensity but can get a pretty natural flush with this. The color looks dark but it's very pretty on. It also is long wearing.
Aliyah L. C.
Verified Buyer
Reviewing
Chilly Air
I recommend this product
Rated 5 out of 5 stars
11/5/26
Amazing!
I was worried that I wouldn't know how to apply this product because of the unfamiliar formatting but it goes on so easily and gorgeous!!!!! It gives a nice glow to it and it truly looks like I was outside on a cold winters day! I love it! It really is buildable as well so if you want a more glam look it can do both glam and natural
Victoria W.
Verified Buyer
Reviewing
Cider Sip
I recommend this product
Rated 5 out of 5 stars
10/29/26
The PERFECT shade for me!!
I love this blush so much. I can’t even describe how perfectly it blends right into my natural coloring. Literally, I just tap my fingers in it and rub a little on my cheekbones and it looks so natural.
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https://colourpop.com/products/cloudy-hour-cloud-whip-liquid-lipstick7494879150162Cloudy Hour10.00https:files/CloudWhipBlurringLiquidLipstick_CloudyHour_ECOM_678258ae-6e75-4a23-a1de-75c5ca99f2f0.jpghttps:files/CloudWhipBlurringLiquidLipstick_CloudyHour_ECOM_678258ae-6e75-4a23-a1de-75c5ca99f2f0.jpgUSDInStockCloud Whip Blurring Liquid Lipstick299909087314All product295354073170Brown292982423634Cloud Whip300228804690Cloud Whip Liquid Lipstick292137402450Colourpop Lip Singles295293943890Core Assortment283451031634Lips285026189394Lipstick & Lip Stains293773344850Promotional300207177810Sale Exceptions286702141522Shop all285029859410The 25% OFF EditThat brown. ☁️ Cloudy Hour is the cool mid-tone brown that flatters every skin tone — not terracotta, not nude, exactly this. Cloud Whip gives you a soft, pillowy blur with zero weight, zero dry-out, and Hyaluronic Acid keeping lips cushiony all day. The shade you've been searching for.✓ 100% Vegan & Cruelty-FreeColourPop010226color:Brownevent:$6 best sellers April 2026event:Cloud Whip Liquid Lip 2025LipsLipstickadd-to-carthttps:files/CloudWhipBlurringLiquidLipstick_CloudyHour_Model_LipMacro_4228869e-d997-43c0-9810-2f63175db0fb.jpghttps:files/CloudWhipBlurringLiquidLipstick_CloudyHour_Infographic_ColourMeetsComfort.jpghttps:files/CloudWhipBlurringLiquidLipstick_CloudyHour_Macro_Lip_ModelWears.jpghttps:files/CloudWhipBlurringLiquidLipstick_CloudyHour_ArmSwatch.jpghttps:files/CloudWhipBlurringLiquidLipstick_CloudyHour_Infographic.jpghttps:files/CloudWhipBlurringLiquidLipstick_CloudyHour_FullFace_Model.jpghttps:files/CloudWhipBlurringLiquidLipstick_CloudyHour_ProductStylized.jpg42170061422674Default Title10.000.00https:https://colourpop.com/products/cloudy-hour-cloud-whip-liquid-lipstick?variant=42170061422674InStockDefault Title