That brown. ☁️ Cloudy Hour is the cool mid-tone brown that flatters every skin tone — not terracotta, not nude, exactly this. Cloud Whip gives you a soft, pillowy blur with zero weight, zero dry-out, and Hyaluronic Acid keeping lips cushiony all day. The shade you've been searching for.
✓ 100% Vegan & Cruelty-Free
Dimethicone, Polyglyceryl-2 Triisostearate, Isododecane, Dimethicone/Vinyl Dimethicone Crosspolymer, Isohexadecane, Disteardimonium Hectorite, Synthetic Wax, Propylene Carbonate, Phenoxyethanol, Sodium Hyaluronate, Rubus Chamaemorus Seed Oil, Althaea Officinalis Leaf/Root Extract, Ethylhexyl Palmitate, Tocopheryl Acetate, Helianthus Annuus (Sunflower) Seed Oil, Isobutylmethacrylate/Bis-Hydroxypropyl Dimethicone Acrylate, Trihydroxystearin, Aluminum Hydroxide, Glucomannan. May Contain: Iron Oxide (CI 77491, 77492, 77499), Mica (CI 77019), Red 6 Lake (CI 15850), Red 7 (CI 15850), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891)
Using the doe-foot applicator, dot a small amount onto the center of lips.
A little goes a long way! Apply lightly for soft, hazy colour.
Gently blend outward with fingertips for an ultra-diffused finish.
Very pretty color. It is a warm brown color. This is a liquid lipstick so it is wet when put on but once it dries it is matte. This is a buildable color so if you want it darker then when the first application is dry then reapply it.
Teresa D.
Verified Buyer
Reviewing
Pretty Aura
I recommend this product
Rated 5 out of 5 stars
9/12/26
Color Whip
A pretty whip color that goes on liquid then when dries go on matte. It is a buildable lipstick. So, if want a darker shade after it dries just reappeal the lipstick.
Teresa D.
Verified Buyer
Reviewing
Storm Cloud
I recommend this product
Rated 5 out of 5 stars
9/12/26
Cloud Whip
A deep plum brown which is a deep brown. I like deep brown instead of nude because I am not a nude person. This is my favorite color if I want to go brown. Also, this is a liquid lipstick and goes on wet, but when it dries matte. This is buildable so if you want to go darker just reapply.
Teresa D.
Verified Buyer
Reviewing
What the Fluff
I recommend this product
Rated 5 out of 5 stars
9/12/26
Cloud Whip
Very pretty color that at first it goes on liquid when it dries it is kind of matte. If you want it a darker color than just apply it, this is buildable lipstick.
Ally M.
Verified Buyer
Reviewing
Marmont Lane
I recommend this product
Rated 5 out of 5 stars
9/12/26
Creamy & Dreamy
This liner glides on like a dream! It’s so rich and pigmented. The formula is creamy and doesn’t leave your lips dry like some other liners on the market. So obsessed! It’s my new makeup bag staple! 😘💋
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https://colourpop.com/products/cloudy-hour-cloud-whip-liquid-lipstick7494879150162Cloudy Hour10.00https:files/CloudWhipBlurringLiquidLipstick_CloudyHour_ECOM_678258ae-6e75-4a23-a1de-75c5ca99f2f0.jpghttps:files/CloudWhipBlurringLiquidLipstick_CloudyHour_ECOM_678258ae-6e75-4a23-a1de-75c5ca99f2f0.jpgUSDInStockCloud Whip Blurring Liquid Lipstick295354073170Brown292982423634Cloud Whip292137402450Colourpop Lip Singles295293943890Core Assortment283451031634Lips285026189394Lipstick & Lip Stains293773344850Promotional286702141522Shop All ColourPop285029859410The 25% OFF EditThat brown. ☁️ Cloudy Hour is the cool mid-tone brown that flatters every skin tone — not terracotta, not nude, exactly this. Cloud Whip gives you a soft, pillowy blur with zero weight, zero dry-out, and Hyaluronic Acid keeping lips cushiony all day. The shade you've been searching for.✓ 100% Vegan & Cruelty-FreeColourPop010226color:Brownevent:$6 best sellers April 2026event:Cloud Whip Liquid Lip 2025Lipsadd-to-carthttps:files/CloudWhipBlurringLiquidLipstick_CloudyHour_Model_LipMacro_c7491589-dc83-47ca-a16b-af837a1f43ac.jpghttps:files/CloudWhipBlurringLiquidLipstick_CloudyHour_Infographic_ColourMeetsComfort.jpghttps:files/CloudWhipBlurringLiquidLipstick_CloudyHour_Macro_Lip_ModelWears.jpghttps:files/CloudWhipBlurringLiquidLipstick_CloudyHour_ArmSwatch.jpghttps:files/CloudWhipBlurringLiquidLipstick_CloudyHour_Infographic.jpghttps:files/CloudWhipBlurringLiquidLipstick_CloudyHour_FullFace_Model.jpghttps:files/CloudWhipBlurringLiquidLipstick_CloudyHour_ProductStylized.jpg42170061422674Default Title10.000.00https:https://colourpop.com/products/cloudy-hour-cloud-whip-liquid-lipstick?variant=42170061422674InStockDefault Title