ColourPop Hyaluronic Hydrating Foundation (Pretty Fresh) in shade Fair 10 N stands upright in a frosted bottle with a white pump, with a creamy neutral swatch swept behind on a white background to show tone and coverage. Fair 15 W swatch streaked on an inner forearm beside a full lineup of labeled shades, with hands holding Pretty Fresh bottles - ColourPop Hyaluronic Hydrating Foundation in a warm fair tone - shown for clear shade comparison. ColourPop Hyaluronic Hydrating Foundation bottle, shade Fair 15 W (warm), stands with white pump and Pretty Fresh label, shown in a grid of shades from light to deep, spotlighting the fair warm tone for US shoppers. ColourPop Hyaluronic Hydrating Foundation Pretty Fresh, Fair 15 W, in a tan bottle with white pump, beside shade swatches labeled Oil Free, Dermatologist Tested, Medium Coverage, ideal for all skin types on a beige background. Three pump-top bottles of ColourPop Hyaluronic Hydrating Foundation (Pretty Fresh) stand side by side, showing light, medium, and deep tones; lineup includes the Fair 15 W shade, in frosted bottles with white pumps on a peach background.
ColourPop Hyaluronic Hydrating Foundation (Pretty Fresh) in shade Fair 10 N stands upright in a frosted bottle with a white pump, with a creamy neutral swatch swept behind on a white background to show tone and coverage.
 Fair 15 W swatch streaked on an inner forearm beside a full lineup of labeled shades, with hands holding Pretty Fresh bottles - ColourPop Hyaluronic Hydrating Foundation in a warm fair tone - shown for clear shade comparison.
 ColourPop Hyaluronic Hydrating Foundation bottle, shade Fair 15 W (warm), stands with white pump and Pretty Fresh label, shown in a grid of shades from light to deep, spotlighting the fair warm tone for US shoppers.
 ColourPop Hyaluronic Hydrating Foundation Pretty Fresh, Fair 15 W, in a tan bottle with white pump, beside shade swatches labeled Oil Free, Dermatologist Tested, Medium Coverage, ideal for all skin types on a beige background.
 Three pump-top bottles of ColourPop Hyaluronic Hydrating Foundation (Pretty Fresh) stand side by side, showing light, medium, and deep tones; lineup includes the Fair 15 W shade, in frosted bottles with white pumps on a peach background.
ColourPop Hyaluronic Hydrating Foundation (Pretty Fresh) in shade Fair 10 N stands upright in a frosted bottle with a white pump, with a creamy neutral swatch swept behind on a white background to show tone and coverage. Fair 15 W swatch streaked on an inner forearm beside a full lineup of labeled shades, with hands holding Pretty Fresh bottles - ColourPop Hyaluronic Hydrating Foundation in a warm fair tone - shown for clear shade comparison.
 ColourPop Hyaluronic Hydrating Foundation bottle, shade Fair 15 W (warm), stands with white pump and Pretty Fresh label, shown in a grid of shades from light to deep, spotlighting the fair warm tone for US shoppers.
 ColourPop Hyaluronic Hydrating Foundation Pretty Fresh, Fair 15 W, in a tan bottle with white pump, beside shade swatches labeled Oil Free, Dermatologist Tested, Medium Coverage, ideal for all skin types on a beige background.
 Three pump-top bottles of ColourPop Hyaluronic Hydrating Foundation (Pretty Fresh) stand side by side, showing light, medium, and deep tones; lineup includes the Fair 15 W shade, in frosted bottles with white pumps on a peach background.

Pretty Fresh Hyaluronic Acid Hydrating Foundation

Medium-Coverage Liquid Foundation

4.8
Rated 4.8 out of 5 stars
1,113 Reviews

Fair 10 N - Neutral fair

🌱 Vegan
🐰 Cruelty-free
🌴 Buildable + blendable
💧 Hydrating
💌 Long-lasting
🌙 Medium-buildable coverage
🦋 Natural finish

review

4.8
Rated 4.8 out of 5 stars
Based on 1,113 reviews
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1,113 reviews
  • Christine O.
    Verified Buyer
    Reviewing
    Medium 83 C
    I recommend this product
    Rated 5 out of 5 stars
    12/13/25
    Very nice non drying foundation!

    I really like this foundations light buildable coverage! Non drying foundations are very important to me and this is a nice one!

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  • BETTY A.
    Verified Buyer
    Reviewing
    Dark 157 W
    I recommend this product
    Rated 4 out of 5 stars
    12/9/25
    Great match

    Best match i have found in years

    Definitely will buy again

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  • Errissa K.
    Verified Buyer
    Reviewing
    Light 55 N
    I recommend this product
    Rated 5 out of 5 stars
    11/26/25
    Great formula, hydrating, my favorite foundation

    This is my second time ordering this foundation. I love it, it suits exactly what I want. The consistency is light to medium and covers up just enough but isn't heavy at all, and it's buildable if needed. It is a hydrating foundation and leaves a semi-dewy look that I want. I noticed that if I use a matte primer, it's not as dewy, so just a heads up to pair it with the correct primer to your liking. My favorite things about this foundation are the long wear, the fresh and dewy appearance, and the fact that it barely oxidizes! I have some foundations that look like a good color match when applying, then look orangey by the end of the day, and a whole shade darker. Pretty Fresh doesn't do that, it lives up to the name. I highly recommend this one if you are wanting a hydrated look!

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  • Bria E.
    Verified Buyer
    Reviewing
    Light 55 N
    I recommend this product
    Rated 5 out of 5 stars
    11/25/25
    Love it

    Such an amazing foundation.

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  • Madison M.
    Verified Buyer
    Reviewing
    Fair 05 W
    I recommend this product
    Rated 5 out of 5 stars
    11/15/25
    INCREDIBLE

    I used to use the concealer of this shade as my "foundation", but I finally caved and bought the actual foundation, and it's so nice on my skin. I love the coverage

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