Go-To Lip

Visibly plump and reshape your lips with our long-lasting plumping lip liner. It delivers the cleanest lines and helps minimize feathering while boosting your lip line for a pouty effect. Plus it’s retractable for an always sharp, versatile application. Infused with plumping Ginger, smoothing Ceramides + Peptides and tingling Peppermint. 

Our hybrid gloss balm hydrates like a lip balm, shines like a gloss, visibly plumps lips and delivers buildable colour for a super juicy pout. This comfy, non-sticky formula is infused with hydrating Hyaluronic Acid, moisturizing Tucuma Butter, feel-good plumping Ginger and Ceramides + Peptides to visibly plump lips and smooth lip lines for the ultimate plumping effect.

Follow your natural lip line for a subtle juicy look, or overline Cupid’s Bow and bottom center lip for an extra juicy look.

You’ll feel a slight tingle - don’t worry, that just means it's working!

Wear alone or top with So Juicy Plumping Gloss Balm or So Juicy Plumping Gloss.

Click up for desired amount (BTW: don't click up too many times - the balm is not retractable!)

Swipe on once for sheer colour or layer for more intensity.

You’ll feel a slight tingle - don’t worry, that just means it's working!

Before applying, line lips with So Juicy Plumping Lip Liner for extra juicy lips.