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new

So Juicy Plumping Gloss Balm

IMO

4.8
Rated 4.8 out of 5 stars
790 Reviews

Limited Edition

Pearl finish

Core Shades

IMO - Bright berry

🌱 Vegan
🐰 Cruelty-free
💋 Visibly plumps lips
🧸 Comfy + non-drying
💧 Hydrating
🌟 Glossy finish
💡 Light-buildable coverage

review

4.8
Rated 4.8 out of 5 stars
Based on 790 reviews
790 reviews
  • Stephanie L.
    Verified Buyer
    Reviewing
    Made For Me
    I recommend this product
    Rated 5 out of 5 stars
    7/4/26
    New favourites

    I love every shade I got. I've not tried anything comparible and they are incredible. I love each shade I purchased. I hope they are permanent.

  • Kimberly K.
    Verified Buyer
    Reviewing
    Forbidden Love
    I recommend this product
    Rated 5 out of 5 stars
    6/24/26
    Great Everyday Grab and Go Color

    This is a lovely mauve shade that is great to use daily, or have in your bag to throw on as you are running around. I love how it can be altered with different lip liners, or just thrown on alone. I definitely prefer a lip liner, but a one and done works for me with this one.

  • Susy d. L.
    Verified Buyer
    Reviewing
    Guava Glaze
    I recommend this product
    Rated 5 out of 5 stars
    6/24/26
    Can’t get enough of the plumping gloss balm

    I love the whole line of gloss balms, this is the third shade I get because the formula is amazing.

  • Susy d. L.
    Verified Buyer
    Reviewing
    Tini Time
    I recommend this product
    Rated 5 out of 5 stars
    6/24/26
    New favorite!

    I have a neutral undertone olive/medium skintone and it looks beautiful. Might have to buy another one because I use it daily.

  • Susy d. L.
    Verified Buyer
    Reviewing
    Girly Pop
    I recommend this product
    Rated 5 out of 5 stars
    6/24/26
    Looks better than I expected

    I have neutral undertone olive skin and I feared it was going to look “frosty” but it blends perfectly with my own lip color. I love the whole line, to be honest!