Frosted pump bottle of ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Light 50 W (warm) stands before a beige swatch on a white background, showcasing the ColourPop Hyaluronic Hydrating Foundation’s dewy, hydrating coverage. Light 50 W shade of ColourPop Hyaluronic Hydrating Foundation worn on a model, showing medium coverage and a natural dewy finish; close-up face against a soft beige background highlighting warm undertones and smooth, hydrated skin. ColourPop Hyaluronic Hydrating Foundation in Light 50 W evening skin tone in an unretouched before-and-after on a smiling model, showing smoother coverage and a fresh, dewy finish; close-up split screen with vegan, hyaluronic acid, dermatologist tested icons. Fair 15 W swatch streaked on an inner forearm beside a full lineup of labeled shades, with hands holding Pretty Fresh bottles - ColourPop Hyaluronic Hydrating Foundation in a warm fair tone - shown for clear shade comparison. ColourPop Hyaluronic Hydrating Foundation Pretty Fresh bottle in shade Light 50 W displayed within a full shade grid from fair to deep tones, frosted pump with white cap on warm nude tiles. ColourPop Hyaluronic Hydrating Foundation Pretty Fresh pump bottle in Light 50 W sits beside layered swatches labeled Oil Free, Dermatologist Tested, Medium Coverage, Ideal for all skin types on a peach backdrop.
Frosted pump bottle of ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Light 50 W (warm) stands before a beige swatch on a white background, showcasing the ColourPop Hyaluronic Hydrating Foundation’s dewy, hydrating coverage.
 Light 50 W shade of ColourPop Hyaluronic Hydrating Foundation worn on a model, showing medium coverage and a natural dewy finish; close-up face against a soft beige background highlighting warm undertones and smooth, hydrated skin.
 ColourPop Hyaluronic Hydrating Foundation in Light 50 W evening skin tone in an unretouched before-and-after on a smiling model, showing smoother coverage and a fresh, dewy finish; close-up split screen with vegan, hyaluronic acid, dermatologist tested icons.
 Fair 15 W swatch streaked on an inner forearm beside a full lineup of labeled shades, with hands holding Pretty Fresh bottles - ColourPop Hyaluronic Hydrating Foundation in a warm fair tone - shown for clear shade comparison.
 ColourPop Hyaluronic Hydrating Foundation Pretty Fresh bottle in shade Light 50 W displayed within a full shade grid from fair to deep tones, frosted pump with white cap on warm nude tiles.
 ColourPop Hyaluronic Hydrating Foundation Pretty Fresh pump bottle in Light 50 W sits beside layered swatches labeled Oil Free, Dermatologist Tested, Medium Coverage, Ideal for all skin types on a peach backdrop.
Frosted pump bottle of ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Light 50 W (warm) stands before a beige swatch on a white background, showcasing the ColourPop Hyaluronic Hydrating Foundation’s dewy, hydrating coverage. Light 50 W shade of ColourPop Hyaluronic Hydrating Foundation worn on a model, showing medium coverage and a natural dewy finish; close-up face against a soft beige background highlighting warm undertones and smooth, hydrated skin.
 ColourPop Hyaluronic Hydrating Foundation in Light 50 W evening skin tone in an unretouched before-and-after on a smiling model, showing smoother coverage and a fresh, dewy finish; close-up split screen with vegan, hyaluronic acid, dermatologist tested icons.
 Fair 15 W swatch streaked on an inner forearm beside a full lineup of labeled shades, with hands holding Pretty Fresh bottles - ColourPop Hyaluronic Hydrating Foundation in a warm fair tone - shown for clear shade comparison.
 ColourPop Hyaluronic Hydrating Foundation Pretty Fresh bottle in shade Light 50 W displayed within a full shade grid from fair to deep tones, frosted pump with white cap on warm nude tiles.
 ColourPop Hyaluronic Hydrating Foundation Pretty Fresh pump bottle in Light 50 W sits beside layered swatches labeled Oil Free, Dermatologist Tested, Medium Coverage, Ideal for all skin types on a peach backdrop.

Pretty Fresh Hyaluronic Acid Hydrating Foundation

Medium-Coverage Liquid Foundation

4.8
Rated 4.8 out of 5 stars
1,114 Reviews

Light 50 W - Neutral light

🌱 Vegan
🐰 Cruelty-free
🌴 Buildable + blendable
💧 Hydrating
💌 Long-lasting
🌙 Medium-buildable coverage
🦋 Natural finish

review

4.8
Rated 4.8 out of 5 stars
Based on 1,114 reviews
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1,114 reviews
  • Leonor S.
    Verified Buyer
    Reviewing
    Light 55 N
    I recommend this product
    Rated 5 out of 5 stars
    12/15/25
    Burned beauty 2018 uses it

    I saw how nice it is on her and it was just as nice on me. The prices are great and great quality

    Thank you.

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  • Christine O.
    Verified Buyer
    Reviewing
    Medium 83 C
    I recommend this product
    Rated 5 out of 5 stars
    12/13/25
    Very nice non drying foundation!

    I really like this foundations light buildable coverage! Non drying foundations are very important to me and this is a nice one!

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  • BETTY A.
    Verified Buyer
    Reviewing
    Dark 157 W
    I recommend this product
    Rated 4 out of 5 stars
    12/9/25
    Great match

    Best match i have found in years

    Definitely will buy again

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  • Errissa K.
    Verified Buyer
    Reviewing
    Light 55 N
    I recommend this product
    Rated 5 out of 5 stars
    11/26/25
    Great formula, hydrating, my favorite foundation

    This is my second time ordering this foundation. I love it, it suits exactly what I want. The consistency is light to medium and covers up just enough but isn't heavy at all, and it's buildable if needed. It is a hydrating foundation and leaves a semi-dewy look that I want. I noticed that if I use a matte primer, it's not as dewy, so just a heads up to pair it with the correct primer to your liking. My favorite things about this foundation are the long wear, the fresh and dewy appearance, and the fact that it barely oxidizes! I have some foundations that look like a good color match when applying, then look orangey by the end of the day, and a whole shade darker. Pretty Fresh doesn't do that, it lives up to the name. I highly recommend this one if you are wanting a hydrated look!

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  • Bria E.
    Verified Buyer
    Reviewing
    Light 55 N
    I recommend this product
    Rated 5 out of 5 stars
    11/25/25
    Love it

    Such an amazing foundation.

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