ColourPop Pretty Fresh Creamy Concealer in Medium 100 W stands upright in a clear tube with a blush-pink cap, showing a warm medium beige shade as two smooth swatches sweep behind on a white background, highlighting its hyaluronic creamy formula. ColourPop Pretty Fresh Creamy Concealer in Medium 100 W evening skin tone on a model’s face, showing a warm undertone and natural dewy coverage in a close-up portrait against a soft beige background. Model face wearing ColourPop Pretty Fresh Creamy Concealer, shade Medium 100 W (warm), brightening under-eyes with natural, seamless coverage; close-up studio portrait with freckles, glossy lips, braided hair, and silver hoops on a peach backdrop. ColourPop Pretty Fresh Creamy Concealer in Fair 05 W swatched on an arm and compared across multiple skin tones, with a peach-capped tube held in hand against a soft beige background to showcase the full shade range. Model’s face shows before-and-after coverage using ColourPop Pretty Fresh Creamy Concealer in Medium 83 C, evening skin tone and softening dark spots; unretouched side-by-side close-up with icons for hyaluronic acid, vegan, dermatologist tested. Fair 05 W ColourPop Pretty Fresh Creamy Concealer showcasing natural, skin-like coverage in a diverse model grid, with hyaluronic acid, vegan, and dermatologist-tested callouts on a beige backdrop. ColourPop Pretty Fresh Creamy Concealer, shade Light 50 W, standing with the full shade range in neat rows; frosted tubes with blush-pink caps and peach blending sponges scattered on a nude background. ColourPop Pretty Fresh Tinted Moisturizer in Medium Dark 14 W sits among matching Pretty Fresh foundation, concealer, and a powder compact in a nude flat lay, showcasing the hydrating hyaluronic acid formula and warm medium-dark coverage.
ColourPop Pretty Fresh Creamy Concealer in Medium 100 W stands upright in a clear tube with a blush-pink cap, showing a warm medium beige shade as two smooth swatches sweep behind on a white background, highlighting its hyaluronic creamy formula.
 ColourPop Pretty Fresh Creamy Concealer in Medium 100 W evening skin tone on a model’s face, showing a warm undertone and natural dewy coverage in a close-up portrait against a soft beige background.
 Model face wearing ColourPop Pretty Fresh Creamy Concealer, shade Medium 100 W (warm), brightening under-eyes with natural, seamless coverage; close-up studio portrait with freckles, glossy lips, braided hair, and silver hoops on a peach backdrop.
 ColourPop Pretty Fresh Creamy Concealer in Fair 05 W swatched on an arm and compared across multiple skin tones, with a peach-capped tube held in hand against a soft beige background to showcase the full shade range.
 Model’s face shows before-and-after coverage using ColourPop Pretty Fresh Creamy Concealer in Medium 83 C, evening skin tone and softening dark spots; unretouched side-by-side close-up with icons for hyaluronic acid, vegan, dermatologist tested.
 Fair 05 W ColourPop Pretty Fresh Creamy Concealer showcasing natural, skin-like coverage in a diverse model grid, with hyaluronic acid, vegan, and dermatologist-tested callouts on a beige backdrop.
 ColourPop Pretty Fresh Creamy Concealer, shade Light 50 W, standing with the full shade range in neat rows; frosted tubes with blush-pink caps and peach blending sponges scattered on a nude background.
 ColourPop Pretty Fresh Tinted Moisturizer in Medium Dark 14 W sits among matching Pretty Fresh foundation, concealer, and a powder compact in a nude flat lay, showcasing the hydrating hyaluronic acid formula and warm medium-dark coverage.
ColourPop Pretty Fresh Creamy Concealer in Medium 100 W stands upright in a clear tube with a blush-pink cap, showing a warm medium beige shade as two smooth swatches sweep behind on a white background, highlighting its hyaluronic creamy formula. ColourPop Pretty Fresh Creamy Concealer in Medium 100 W evening skin tone on a model’s face, showing a warm undertone and natural dewy coverage in a close-up portrait against a soft beige background.
 Model face wearing ColourPop Pretty Fresh Creamy Concealer, shade Medium 100 W (warm), brightening under-eyes with natural, seamless coverage; close-up studio portrait with freckles, glossy lips, braided hair, and silver hoops on a peach backdrop.
 ColourPop Pretty Fresh Creamy Concealer in Fair 05 W swatched on an arm and compared across multiple skin tones, with a peach-capped tube held in hand against a soft beige background to showcase the full shade range.
 Model’s face shows before-and-after coverage using ColourPop Pretty Fresh Creamy Concealer in Medium 83 C, evening skin tone and softening dark spots; unretouched side-by-side close-up with icons for hyaluronic acid, vegan, dermatologist tested.
 Fair 05 W ColourPop Pretty Fresh Creamy Concealer showcasing natural, skin-like coverage in a diverse model grid, with hyaluronic acid, vegan, and dermatologist-tested callouts on a beige backdrop.
 ColourPop Pretty Fresh Creamy Concealer, shade Light 50 W, standing with the full shade range in neat rows; frosted tubes with blush-pink caps and peach blending sponges scattered on a nude background.
 ColourPop Pretty Fresh Tinted Moisturizer in Medium Dark 14 W sits among matching Pretty Fresh foundation, concealer, and a powder compact in a nude flat lay, showcasing the hydrating hyaluronic acid formula and warm medium-dark coverage.

Pretty Fresh Hyaluronic Creamy Concealer

Hydrating Liquid Concealer

4.7
Rated 4.7 out of 5 stars
1,071 Reviews

Medium 100 W - Warm medium

🐰 Cruelty-free
🍦 Super creamy
🥼 Dermatologist tested
💧 Hydrating
💌 Long-lasting
☀️ Full coverage
🦋 Natural finish

review

4.7
Rated 4.7 out of 5 stars
Based on 1,071 reviews
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1,071 reviews
  • Adrienne C. N.
    Verified Buyer
    Reviewing
    Fair 07 C
    I recommend this product
    Rated 5 out of 5 stars
    3/26/26
    My go to concealer

    Perfect, doesn’t crease, doesn’t irritate my skin.

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  • Beth T.
    Verified Buyer
    Reviewing
    Light 33 C
    I recommend this product
    Rated 5 out of 5 stars
    3/13/26
    Somehow magic

    This concealer is ligit magic somehow! Got shade matched for my wedding and so glad that even tho that ulta doesn’t carry my shade anymore I can still get it straight from the website!

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  • Abigaëlle M.
    Verified Buyer
    Reviewing
    Fair 05 W
    I recommend this product
    Rated 5 out of 5 stars
    2/24/26
    Perrrfect

    Looks AMAZING ! coverage is great, without being cakey, I like how it smells and it applies super well !! Doesn't make creases despite my elastic skin !

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  • Sanam T. V.
    Verified Buyer
    Reviewing
    Light 40 N
    I recommend this product
    Rated 5 out of 5 stars
    2/23/26
    Amazing

    Amazing

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  • Corinne P.
    Verified Buyer
    Reviewing
    Medium Dark 120 W
    I recommend this product
    Rated 5 out of 5 stars
    1/22/26
    Lightweight concealer

    I love the inclusiveness of the shade range. Great for everyday wear

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