ColourPop Pretty Fresh Creamy Concealer in Medium 90 W stands upright, revealing its hydrating hyaluronic formula; clear tube with blush-pink cap set against two wide warm medium beige swatches on a white background. ColourPop Pretty Fresh Creamy Concealer in Medium 90W perfects a model’s complexion, showing smooth, natural coverage under the eyes and cheeks; a studio close-up on a beige backdrop highlights the warm medium shade’s skin-like finish. ColourPop Pretty Fresh Creamy Concealer in Fair 05 W swatched on an arm and compared across multiple skin tones, with a peach-capped tube held in hand against a soft beige background to showcase the full shade range. Model’s face shows before-and-after coverage using ColourPop Pretty Fresh Creamy Concealer in Medium 83 C, evening skin tone and softening dark spots; unretouched side-by-side close-up with icons for hyaluronic acid, vegan, dermatologist tested. Fair 05 W ColourPop Pretty Fresh Creamy Concealer showcasing natural, skin-like coverage in a diverse model grid, with hyaluronic acid, vegan, and dermatologist-tested callouts on a beige backdrop. ColourPop Pretty Fresh Creamy Concealer, shade Light 50 W, standing with the full shade range in neat rows; frosted tubes with blush-pink caps and peach blending sponges scattered on a nude background. ColourPop Pretty Fresh Tinted Moisturizer in Medium Dark 14 W sits among matching Pretty Fresh foundation, concealer, and a powder compact in a nude flat lay, showcasing the hydrating hyaluronic acid formula and warm medium-dark coverage.
ColourPop Pretty Fresh Creamy Concealer in Medium 90 W stands upright, revealing its hydrating hyaluronic formula; clear tube with blush-pink cap set against two wide warm medium beige swatches on a white background.
 ColourPop Pretty Fresh Creamy Concealer in Medium 90W perfects a model’s complexion, showing smooth, natural coverage under the eyes and cheeks; a studio close-up on a beige backdrop highlights the warm medium shade’s skin-like finish.
 ColourPop Pretty Fresh Creamy Concealer in Fair 05 W swatched on an arm and compared across multiple skin tones, with a peach-capped tube held in hand against a soft beige background to showcase the full shade range.
 Model’s face shows before-and-after coverage using ColourPop Pretty Fresh Creamy Concealer in Medium 83 C, evening skin tone and softening dark spots; unretouched side-by-side close-up with icons for hyaluronic acid, vegan, dermatologist tested.
 Fair 05 W ColourPop Pretty Fresh Creamy Concealer showcasing natural, skin-like coverage in a diverse model grid, with hyaluronic acid, vegan, and dermatologist-tested callouts on a beige backdrop.
 ColourPop Pretty Fresh Creamy Concealer, shade Light 50 W, standing with the full shade range in neat rows; frosted tubes with blush-pink caps and peach blending sponges scattered on a nude background.
 ColourPop Pretty Fresh Tinted Moisturizer in Medium Dark 14 W sits among matching Pretty Fresh foundation, concealer, and a powder compact in a nude flat lay, showcasing the hydrating hyaluronic acid formula and warm medium-dark coverage.
ColourPop Pretty Fresh Creamy Concealer in Medium 90 W stands upright, revealing its hydrating hyaluronic formula; clear tube with blush-pink cap set against two wide warm medium beige swatches on a white background. ColourPop Pretty Fresh Creamy Concealer in Medium 90W perfects a model’s complexion, showing smooth, natural coverage under the eyes and cheeks; a studio close-up on a beige backdrop highlights the warm medium shade’s skin-like finish.
 ColourPop Pretty Fresh Creamy Concealer in Fair 05 W swatched on an arm and compared across multiple skin tones, with a peach-capped tube held in hand against a soft beige background to showcase the full shade range.
 Model’s face shows before-and-after coverage using ColourPop Pretty Fresh Creamy Concealer in Medium 83 C, evening skin tone and softening dark spots; unretouched side-by-side close-up with icons for hyaluronic acid, vegan, dermatologist tested.
 Fair 05 W ColourPop Pretty Fresh Creamy Concealer showcasing natural, skin-like coverage in a diverse model grid, with hyaluronic acid, vegan, and dermatologist-tested callouts on a beige backdrop.
 ColourPop Pretty Fresh Creamy Concealer, shade Light 50 W, standing with the full shade range in neat rows; frosted tubes with blush-pink caps and peach blending sponges scattered on a nude background.
 ColourPop Pretty Fresh Tinted Moisturizer in Medium Dark 14 W sits among matching Pretty Fresh foundation, concealer, and a powder compact in a nude flat lay, showcasing the hydrating hyaluronic acid formula and warm medium-dark coverage.

Pretty Fresh Hyaluronic Creamy Concealer

Medium 90 W

4.7
Rated 4.7 out of 5 stars
1,080 Reviews

Medium 90 W - Warm medium

🐰 Cruelty-free
🍦 Super creamy
🥼 Dermatologist tested
💧 Hydrating
💌 Long-lasting
☀️ Full coverage
🦋 Natural finish

review

4.7
Rated 4.7 out of 5 stars
Based on 1,080 reviews
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1,080 reviews
  • Katherine M.
    Verified Buyer
    Reviewing
    Fair 10 N
    I recommend this product
    Rated 4 out of 5 stars
    6/15/26
    Love the product. Dislike the packaging.

    PRO: I love this product! It works well.

    CON: The Bottle. They changed the twist cap colour to white. My only other con with this product is that it is hard to get the last bits of product from the bottle. There is more waste that I would hope. I wish it came in a squeeze tube instead.

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  • Ava C.
    Verified Buyer
    Reviewing
    Fair 10 N
    I recommend this product
    Rated 5 out of 5 stars
    5/25/26
    Never lets me down

    This concealer is my old reliable product. I’ve been using it for years and haven’t given a thought to looking for something else. The shade matches me perfectly, and it goes on my under eyes almost every day. No complaints, and I love that it’s so affordable!

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  • Shalaia S.
    Verified Buyer
    Reviewing
    Fair 15 W
    I recommend this product
    Rated 5 out of 5 stars
    5/24/26
    True to color

    Easy to apply and blend in.

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  • Alissa P.
    Verified Buyer
    Reviewing
    Dark 180 N
    I recommend this product
    Rated 5 out of 5 stars
    5/24/26
    Love this concealer

    Not too thick or thin, the perfect amount of creaminess. Works well under or over makeup. I also use this concealer for my dark circles under my eyes and it stays put!

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  • Darcy B.
    Verified Buyer
    Reviewing
    Deep Dark 190 W
    I recommend this product
    Rated 5 out of 5 stars
    4/18/26
    Amazing Contour

    Really like the contour color as it works great with my skin

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