🐰 Cruelty-free
🍦 Super creamy
🥼 Dermatologist tested
💧 Hydrating
💌 Long-lasting
☀️ Full coverage
🦋 Natural finish
✨ Cover up, glow up. The Pretty Fresh Creamy Concealer melts into skin for medium-to-full buildable coverage with a natural, skin-like finish. Blurs dark circles, blemishes, and imperfections without creasing or settling — just seamless, comfortable coverage that lasts.
To brighten under eyes, prep with your fave eye cream and choose a shade 1-2 shades lighter than your skin.
To conceal blemishes or uneven skintone, choose a shade that closely matches your skin
Blend with precision blending sponge, a brush, or fingertips.
Set with No Filter Loose Setting Powder. Pair with Pretty Fresh Hyaluronic Tinted Moisturizer.
I adore this foundation, it is the only one I've ever found that matches my extremely pale skin. I practically glow in the dark and am as pale as the day I was born, no tan. It's yellow enough that it reads more neutral-warm which is SO AMAZING when so many other pale foundations end up being pink or orange. It also does not oxidize or get darker when it dries!! The absolute holy grail for me. Not to mention the finish is absolutely beautiful and hydrating. I love a dewy finish, and this gives me a nice natural glow with the option to mattefy it with powder. It lasts all day without separating and I use it over Korean sunscreen which acts as a perfect base. 100/10 the end all be all foundation! If you can't find a foundation pale enough for you, this is your winner.
Dani Y.
Verified Buyer
Reviewing
Fair 10 N
I recommend this product
Rated 5 out of 5 stars
7/13/26
Great Concealer
Great on sensitive skin, long-lasting wear, and a great color match!!
Katherine M.
Verified Buyer
Reviewing
Fair 10 N
I recommend this product
Rated 4 out of 5 stars
6/15/26
Love the product. Dislike the packaging.
PRO: I love this product! It works well.
CON: The Bottle. They changed the twist cap colour to white. My only other con with this product is that it is hard to get the last bits of product from the bottle. There is more waste that I would hope. I wish it came in a squeeze tube instead.
Ava C.
Verified Buyer
Reviewing
Fair 10 N
I recommend this product
Rated 5 out of 5 stars
5/25/26
Never lets me down
This concealer is my old reliable product. I’ve been using it for years and haven’t given a thought to looking for something else. The shade matches me perfectly, and it goes on my under eyes almost every day. No complaints, and I love that it’s so affordable!
Shalaia S.
Verified Buyer
Reviewing
Fair 15 W
I recommend this product
Rated 5 out of 5 stars
5/24/26
True to color
Easy to apply and blend in.
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