ColourPop® Fresh Kiss Glossy Lip Balm tube angled over a blue sky background, promoting 25% off sitewide on a pink banner with round stickers reading juicy deals and shop now.
ColourPop BFF Mascara Pink Inc. wand lifted from an open hot-pink tube, showing a volumizing brush coated in vibrant fuchsia pigment, with bold swatch strokes behind on a white background; playful icon-print cap highlights the shade and packaging. Upper and lower lashes coated in the Pink Inc. shade of ColourPop BFF Mascara, fanning around a brown eye with matching pink liner and soft shimmer, macro close-up showing bold length and definition. Lashes coated in vivid hot-pink ColourPop BFF Mascara, shade Pink Inc., fan out on both eyes as a model puckers glossy lips and frames one eye with fingers, a soft lavender backdrop highlighting the bold length and color payoff. ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black. ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear. ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
ColourPop BFF Mascara Pink Inc. wand lifted from an open hot-pink tube, showing a volumizing brush coated in vibrant fuchsia pigment, with bold swatch strokes behind on a white background; playful icon-print cap highlights the shade and packaging.
 Upper and lower lashes coated in the Pink Inc. shade of ColourPop BFF Mascara, fanning around a brown eye with matching pink liner and soft shimmer, macro close-up showing bold length and definition.
 Lashes coated in vivid hot-pink ColourPop BFF Mascara, shade Pink Inc., fan out on both eyes as a model puckers glossy lips and frames one eye with fingers, a soft lavender backdrop highlighting the bold length and color payoff.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
ColourPop BFF Mascara Pink Inc. wand lifted from an open hot-pink tube, showing a volumizing brush coated in vibrant fuchsia pigment, with bold swatch strokes behind on a white background; playful icon-print cap highlights the shade and packaging. Upper and lower lashes coated in the Pink Inc. shade of ColourPop BFF Mascara, fanning around a brown eye with matching pink liner and soft shimmer, macro close-up showing bold length and definition.
 Lashes coated in vivid hot-pink ColourPop BFF Mascara, shade Pink Inc., fan out on both eyes as a model puckers glossy lips and frames one eye with fingers, a soft lavender backdrop highlighting the bold length and color payoff.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
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BFF Mascara

Volumizing Mascara

4.5
Rated 4.5 out of 5 stars
2,799 Reviews

Pink Inc. - Magenta

25% Off. Limited Time Only

🐰 Cruelty-free
💗 Volumizing
🎨 Ultra-pigmented
🍦 Super creamy
💌 Long-lasting
❤️ Matte finish

review

4.5
Rated 4.5 out of 5 stars
Based on 2,799 reviews
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2,799 reviews
  • Rebecca G.
    Verified Buyer
    Reviewing
    Roar!
    I recommend this product
    Rated 4 out of 5 stars
    3/9/26
    It's very NEON!

    This is a fun color pop! It's a bit light for me since I have dark brown eyes. But it would be very fun for young gals! I'm a bit old for it too. It's very cute though!

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  • Michelle B.
    Verified Buyer
    Reviewing
    Roar!
    I recommend this product
    Rated 5 out of 5 stars
    3/9/26
    I absolutely love green mascara—it’s just perfect!

    I absolutely love my Roar green mascara!

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  • Michelle B.
    Verified Buyer
    Reviewing
    Pink Inc.
    I recommend this product
    Rated 5 out of 5 stars
    3/9/26
    Hot pink is just perfect!

    I’m so in love with my pink mascara—it’s just so cute!

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  • Crystal H.
    Verified Buyer
    Reviewing
    Roar!
    I recommend this product
    Rated 5 out of 5 stars
    3/8/26
    Green roar

    I’m in love with this mascara! I have gotten so many compliments when I wear it and it’s a great asset to my makeup routine!

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  • Suzette V.
    Verified Buyer
    Reviewing
    Purple Prose
    I recommend this product
    Rated 5 out of 5 stars
    3/6/26
    Amazing color mascara

    Pinta tan espectacularmente bien. Es mi favorita

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