ColourPop BFF Mascara Pink Inc. wand lifted from an open hot-pink tube, showing a volumizing brush coated in vibrant fuchsia pigment, with bold swatch strokes behind on a white background; playful icon-print cap highlights the shade and packaging. Upper and lower lashes coated in the Pink Inc. shade of ColourPop BFF Mascara, fanning around a brown eye with matching pink liner and soft shimmer, macro close-up showing bold length and definition. Lashes coated in vivid hot-pink ColourPop BFF Mascara, shade Pink Inc., fan out on both eyes as a model puckers glossy lips and frames one eye with fingers, a soft lavender backdrop highlighting the bold length and color payoff. ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black. ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear. ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
ColourPop BFF Mascara Pink Inc. wand lifted from an open hot-pink tube, showing a volumizing brush coated in vibrant fuchsia pigment, with bold swatch strokes behind on a white background; playful icon-print cap highlights the shade and packaging.
 Upper and lower lashes coated in the Pink Inc. shade of ColourPop BFF Mascara, fanning around a brown eye with matching pink liner and soft shimmer, macro close-up showing bold length and definition.
 Lashes coated in vivid hot-pink ColourPop BFF Mascara, shade Pink Inc., fan out on both eyes as a model puckers glossy lips and frames one eye with fingers, a soft lavender backdrop highlighting the bold length and color payoff.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
ColourPop BFF Mascara Pink Inc. wand lifted from an open hot-pink tube, showing a volumizing brush coated in vibrant fuchsia pigment, with bold swatch strokes behind on a white background; playful icon-print cap highlights the shade and packaging. Upper and lower lashes coated in the Pink Inc. shade of ColourPop BFF Mascara, fanning around a brown eye with matching pink liner and soft shimmer, macro close-up showing bold length and definition.
 Lashes coated in vivid hot-pink ColourPop BFF Mascara, shade Pink Inc., fan out on both eyes as a model puckers glossy lips and frames one eye with fingers, a soft lavender backdrop highlighting the bold length and color payoff.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.

BFF Mascara

Volumizing Mascara

4.5
Rated 4.5 out of 5 stars
2,760 Reviews

Pink Inc. - Magenta

🐰 Cruelty-free
💗 Volumizing
🎨 Ultra-pigmented
🍦 Super creamy
💌 Long-lasting
❤️ Matte finish

review

4.5
Rated 4.5 out of 5 stars
Based on 2,760 reviews
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2,760 reviews
  • Barbara P. P.
    Verified Buyer
    Reviewing
    Roar!
    I recommend this product
    Rated 4 out of 5 stars
    12/1/25
    Colorful

    Love the bright green color. Really shows up on my lashes. The only issue is so much status on the brush it cakes on my lakes. I just wipe it down s bit before applying. Other than that if your wanting color that pops on your lashes this is it.

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  • Brenda L. D. V.
    Verified Buyer
    Reviewing
    Blue Ya Mind
    I recommend this product
    Rated 5 out of 5 stars
    11/27/25
    💙💙

    Perfect!

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  • Brenda L. D. V.
    Verified Buyer
    Reviewing
    Purple Prose
    I recommend this product
    Rated 5 out of 5 stars
    11/27/25
    ❤️❤️

    Love it!

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  • Molly F.
    Verified Buyer
    Reviewing
    Blue Ya Mind
    I recommend this product
    Rated 5 out of 5 stars
    11/24/25
    love it!

    this mascara has a great application and the blue is just ever so visible in the light it’s awesome!

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  • Kadi s.
    Verified Buyer
    Reviewing
    Black on Black
    I recommend this product
    Rated 5 out of 5 stars
    11/23/25
    Nice

    It’s a good quality product

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