ColourPop BFF Mascara Pink Inc. wand lifted from an open hot-pink tube, showing a volumizing brush coated in vibrant fuchsia pigment, with bold swatch strokes behind on a white background; playful icon-print cap highlights the shade and packaging. Upper and lower lashes coated in the Pink Inc. shade of ColourPop BFF Mascara, fanning around a brown eye with matching pink liner and soft shimmer, macro close-up showing bold length and definition. Lashes coated in vivid hot-pink ColourPop BFF Mascara, shade Pink Inc., fan out on both eyes as a model puckers glossy lips and frames one eye with fingers, a soft lavender backdrop highlighting the bold length and color payoff. ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black. ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear. ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
ColourPop BFF Mascara Pink Inc. wand lifted from an open hot-pink tube, showing a volumizing brush coated in vibrant fuchsia pigment, with bold swatch strokes behind on a white background; playful icon-print cap highlights the shade and packaging.
 Upper and lower lashes coated in the Pink Inc. shade of ColourPop BFF Mascara, fanning around a brown eye with matching pink liner and soft shimmer, macro close-up showing bold length and definition.
 Lashes coated in vivid hot-pink ColourPop BFF Mascara, shade Pink Inc., fan out on both eyes as a model puckers glossy lips and frames one eye with fingers, a soft lavender backdrop highlighting the bold length and color payoff.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
ColourPop BFF Mascara Pink Inc. wand lifted from an open hot-pink tube, showing a volumizing brush coated in vibrant fuchsia pigment, with bold swatch strokes behind on a white background; playful icon-print cap highlights the shade and packaging. Upper and lower lashes coated in the Pink Inc. shade of ColourPop BFF Mascara, fanning around a brown eye with matching pink liner and soft shimmer, macro close-up showing bold length and definition.
 Lashes coated in vivid hot-pink ColourPop BFF Mascara, shade Pink Inc., fan out on both eyes as a model puckers glossy lips and frames one eye with fingers, a soft lavender backdrop highlighting the bold length and color payoff.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.

BFF Mascara

Volumizing Mascara

4.5
Rated 4.5 out of 5 stars
2,789 Reviews

Pink Inc. - Magenta

🐰 Cruelty-free
💗 Volumizing
🎨 Ultra-pigmented
🍦 Super creamy
💌 Long-lasting
❤️ Matte finish

review

4.5
Rated 4.5 out of 5 stars
Based on 2,789 reviews
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2,789 reviews
  • Alanna E.
    Verified Buyer
    Reviewing
    Blue Ya Mind
    I recommend this product
    Rated 5 out of 5 stars
    2/22/26
    So pretty!

    I have very dark eyelashes so I didn't think I'd get much out of this but it's so pretty! Great mascara in general but the color really pops!

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  • Myrna C.
    Verified Buyer
    Reviewing
    Roar!
    I recommend this product
    Rated 5 out of 5 stars
    2/18/26
    Howdy Howdy Howdy!!

    It's a fantastic green! Shows up as a light green on my blonde lashes. Wore it with some green and blue eye shadow for a cute spring look.

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  • Melanie W.
    Verified Buyer
    Reviewing
    Roar!
    I recommend this product
    Rated 5 out of 5 stars
    2/15/26
    Bright green is awesome

    This mascara is a nice bright green and you can't find that anywhere else.

    The mascara itself is also great as it thickens and lengthens the lashes

    I can run and work in this mascara, no smudges and it comes off easily with makeup remover

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  • Melanie W.
    Verified Buyer
    Reviewing
    Pink Inc.
    I recommend this product
    Rated 5 out of 5 stars
    2/15/26
    Awesome colours of mascara

    Colorpop is the only brand I have found that has red, pink and the brighter green mascaras. I love them all and I rock these looks even being in my 50s.

    Other brands only sell dark purples and greens and blue.

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  • Samantha C.
    Verified Buyer
    Reviewing
    Black on Black
    I recommend this product
    Rated 5 out of 5 stars
    2/12/26
    My BFF

    This is my go-to mascara. It doesn't clump and stands up to watery eyes from allergies 🤣 makes my real lashes look like falsies. This mascara is truly my BFF

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