Pure Madness lip mask presenting an open lavender jar of glossy pink balm with spatula, surrounded by mushroom-shaped pots and a Disney Alice in Wonderland box with butterflies on a mint backdrop; a fun, giftable ColourPop Lip Mask. Pure Madness ColourPop Lip Mask jar opened, showing glossy pink balm inside a lilac pot labeled 'WHO R U?', with a blue mushroom-cap lid set aside and a matching lilac spatula applicator, studio white background. Pale pink, translucent swatch of Pure Madness ColourPop Lip Mask arced in a smooth swipe, showing glossy, gel-like texture with fine shimmer on a clean white background. Pure Madness overnight lip mask jar sits in a die-cut window, “WHO R U?” on a purple pot; Alice and the Caterpillar art frame the Disney x Fourth Ray Beauty box, birthday cake scent, 7g (0.25 oz), hydrating ColourPop Lip Mask.
Pure Madness lip mask presenting an open lavender jar of glossy pink balm with spatula, surrounded by mushroom-shaped pots and a Disney Alice in Wonderland box with butterflies on a mint backdrop; a fun, giftable ColourPop Lip Mask.
 Pure Madness ColourPop Lip Mask jar opened, showing glossy pink balm inside a lilac pot labeled 'WHO R U?', with a blue mushroom-cap lid set aside and a matching lilac spatula applicator, studio white background.
 Pale pink, translucent swatch of Pure Madness ColourPop Lip Mask arced in a smooth swipe, showing glossy, gel-like texture with fine shimmer on a clean white background.
Pure Madness overnight lip mask jar sits in a die-cut window, “WHO R U?” on a purple pot; Alice and the Caterpillar art frame the Disney x Fourth Ray Beauty box, birthday cake scent, 7g (0.25 oz), hydrating ColourPop Lip Mask.
Pure Madness lip mask presenting an open lavender jar of glossy pink balm with spatula, surrounded by mushroom-shaped pots and a Disney Alice in Wonderland box with butterflies on a mint backdrop; a fun, giftable ColourPop Lip Mask. Pure Madness ColourPop Lip Mask jar opened, showing glossy pink balm inside a lilac pot labeled 'WHO R U?', with a blue mushroom-cap lid set aside and a matching lilac spatula applicator, studio white background.
 Pale pink, translucent swatch of Pure Madness ColourPop Lip Mask arced in a smooth swipe, showing glossy, gel-like texture with fine shimmer on a clean white background.
Pure Madness overnight lip mask jar sits in a die-cut window, “WHO R U?” on a purple pot; Alice and the Caterpillar art frame the Disney x Fourth Ray Beauty box, birthday cake scent, 7g (0.25 oz), hydrating ColourPop Lip Mask.

Pure Madness

Birthday Cake Lip Mask

4.8
Rated 4.8 out of 5 stars
222 Reviews

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🌱 Vegan
🐰 Cruelty-free
🥤 Smoothing
💧 Hydrating
👄 Nourishes lips
🎂 Birthday cake flavor
💅 Limited edition

review

4.8
Rated 4.8 out of 5 stars
Based on 222 reviews
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222 reviews
  • Jennifer G.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    5/13/26
    My Favorite Lip Mask

    I hope they never retire this product because it is my favorite lip mask. It smells exactly like birthday cake, tastes good (it goes on the lips, it should taste pleasant if not flavorless), & it has a gorgeous shimmery sheer pink tint. It feels so good on the lips, makes my lips so soft & glossy. I'm obsessed with the mushroom design too. I will be buying back ups in case this goes away again.

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  • Liv
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    4/3/26
    Couldn't have been better

    I love everything about this lip mask, the flavor, the shimmer, the container. I think it's now the cutest product I own. I applied it around 4 h ago and my lips are still soft and sweet. 10/10

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  • Mariana S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3/27/26
    One of the best lip balms

    I love the consistency of this balm as the smell that it has, with the Winnie Pooh one this are my favourites

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  • Marine L.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3/26/26
    Wonderland indeed

    Don't get me wrong, my love is for the Winnie the Pooh lip mask... it's just that I have been wanting to try this one for a long time, but I wondered what the birthday/vanilla cake would smell like. I finally got my hands on it. And. Excuse me ??? This is delicious ???? And how cute the packaging is ?? Love it.

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  • Denise M.
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    1/11/26
    Cute and nice feeling. But*

    The issue we have is that the stick to apply doesn’t hide away in the product. Scent/taste are great. Feel is really good.

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