Pure Madness lip mask presenting an open lavender jar of glossy pink balm with spatula, surrounded by mushroom-shaped pots and a Disney Alice in Wonderland box with butterflies on a mint backdrop; a fun, giftable ColourPop Lip Mask. Pure Madness ColourPop Lip Mask jar opened, showing glossy pink balm inside a lilac pot labeled 'WHO R U?', with a blue mushroom-cap lid set aside and a matching lilac spatula applicator, studio white background. Pale pink, translucent swatch of Pure Madness ColourPop Lip Mask arced in a smooth swipe, showing glossy, gel-like texture with fine shimmer on a clean white background. Pure Madness overnight lip mask jar sits in a die-cut window, “WHO R U?” on a purple pot; Alice and the Caterpillar art frame the Disney x Fourth Ray Beauty box, birthday cake scent, 7g (0.25 oz), hydrating ColourPop Lip Mask.
Pure Madness lip mask presenting an open lavender jar of glossy pink balm with spatula, surrounded by mushroom-shaped pots and a Disney Alice in Wonderland box with butterflies on a mint backdrop; a fun, giftable ColourPop Lip Mask.
 Pure Madness ColourPop Lip Mask jar opened, showing glossy pink balm inside a lilac pot labeled 'WHO R U?', with a blue mushroom-cap lid set aside and a matching lilac spatula applicator, studio white background.
 Pale pink, translucent swatch of Pure Madness ColourPop Lip Mask arced in a smooth swipe, showing glossy, gel-like texture with fine shimmer on a clean white background.
Pure Madness overnight lip mask jar sits in a die-cut window, “WHO R U?” on a purple pot; Alice and the Caterpillar art frame the Disney x Fourth Ray Beauty box, birthday cake scent, 7g (0.25 oz), hydrating ColourPop Lip Mask.
Pure Madness lip mask presenting an open lavender jar of glossy pink balm with spatula, surrounded by mushroom-shaped pots and a Disney Alice in Wonderland box with butterflies on a mint backdrop; a fun, giftable ColourPop Lip Mask. Pure Madness ColourPop Lip Mask jar opened, showing glossy pink balm inside a lilac pot labeled 'WHO R U?', with a blue mushroom-cap lid set aside and a matching lilac spatula applicator, studio white background.
 Pale pink, translucent swatch of Pure Madness ColourPop Lip Mask arced in a smooth swipe, showing glossy, gel-like texture with fine shimmer on a clean white background.
Pure Madness overnight lip mask jar sits in a die-cut window, “WHO R U?” on a purple pot; Alice and the Caterpillar art frame the Disney x Fourth Ray Beauty box, birthday cake scent, 7g (0.25 oz), hydrating ColourPop Lip Mask.

Pure Madness

Birthday Cake Lip Mask

4.8
Rated 4.8 out of 5 stars
226 Reviews

🌱 Vegan
🐰 Cruelty-free
🥤 Smoothing
💧 Hydrating
👄 Nourishes lips
🎂 Birthday cake flavor
💅 Limited edition

review

4.8
Rated 4.8 out of 5 stars
Based on 226 reviews
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226 reviews
  • Kiwana J.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    10/8/26
    😍

    Super cute. Honestly got this for the shroom container. The lip mask is a bonus, helps bring moisture to the lips💋

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  • Robin A.
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    9/29/26
    Rename it UN-Birthday Cake

    This lip mask is amazing! It tastes like the best cake ever! Here’s an idea that could tie everything together! Rename it from Birthday Cake to UN-Birthday Cake! Like the song “A Very Merry Un Birthday To You!” in the animated movie!

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  • Emily C.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    7/29/26
    Smells great!

    This smells so good I want to eat it! And I love the applicator it comes with!!!

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  • ALMA P.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6/7/26
    Mascarilla para labios

    Deja los labios bien hidratados. El aroma no es fuerte y me encanta el empaque.

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  • Jennifer G.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    5/13/26
    My Favorite Lip Mask

    I hope they never retire this product because it is my favorite lip mask. It smells exactly like birthday cake, tastes good (it goes on the lips, it should taste pleasant if not flavorless), & it has a gorgeous shimmery sheer pink tint. It feels so good on the lips, makes my lips so soft & glossy. I'm obsessed with the mushroom design too. I will be buying back ups in case this goes away again.

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