Purple Prose ColourPop BFF Mascara shown open, wand coated in rich violet sweeping across a bold swatch, beside a lavender volumizing tube and a cap with hearts, stars, and smiley icons on a white background. Brown eye showcasing lashes coated in ColourPop BFF Mascara, shade Purple Prose, lengthening and defining with bold violet color while the lower lash line is lightly painted in purple, captured in an extreme close-up with natural brow and skin texture. Lashes coated in ColourPop BFF Mascara in Purple Prose, fanning upward with bold purple pigment on upper and lower lashes, paired with lilac eyeshadow and glossy nude lips on a smiling model in a close-up against a pastel lavender background. ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear. ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black. ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
Purple Prose ColourPop BFF Mascara shown open, wand coated in rich violet sweeping across a bold swatch, beside a lavender volumizing tube and a cap with hearts, stars, and smiley icons on a white background.
 Brown eye showcasing lashes coated in ColourPop BFF Mascara, shade Purple Prose, lengthening and defining with bold violet color while the lower lash line is lightly painted in purple, captured in an extreme close-up with natural brow and skin texture.
 Lashes coated in ColourPop BFF Mascara in Purple Prose, fanning upward with bold purple pigment on upper and lower lashes, paired with lilac eyeshadow and glossy nude lips on a smiling model in a close-up against a pastel lavender background.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
Purple Prose ColourPop BFF Mascara shown open, wand coated in rich violet sweeping across a bold swatch, beside a lavender volumizing tube and a cap with hearts, stars, and smiley icons on a white background. Brown eye showcasing lashes coated in ColourPop BFF Mascara, shade Purple Prose, lengthening and defining with bold violet color while the lower lash line is lightly painted in purple, captured in an extreme close-up with natural brow and skin texture.
 Lashes coated in ColourPop BFF Mascara in Purple Prose, fanning upward with bold purple pigment on upper and lower lashes, paired with lilac eyeshadow and glossy nude lips on a smiling model in a close-up against a pastel lavender background.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.

BFF Mascara

Purple Prose

4.5
Rated 4.5 out of 5 stars
2,834 Reviews

Purple Prose - Lavender

🐰 Cruelty-free
💗 Volumizing
🎨 Ultra-pigmented
🍦 Super creamy
💌 Long-lasting
❤️ Matte finish

review

4.5
Rated 4.5 out of 5 stars
Based on 2,834 reviews
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2,834 reviews
  • Elyse P.
    Verified Buyer
    Reviewing
    Swell Season
    I recommend this product
    Rated 5 out of 5 stars
    6/16/26
    Awesome!

    It looks so gorgeous. Very pigmented and lengthening. Genuinely my new favorite mascara! It also looks great with the dual chrome eyeshadow (I have Game Over)!🥳

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  • Kent J.
    Verified Buyer
    Reviewing
    Purple Prose
    I recommend this product
    Rated 5 out of 5 stars
    6/14/26
    Pretty 😍

    I wish it was a touch darker, but overall I really love it. So pretty

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  • Gloria V.
    Verified Buyer
    Reviewing
    Roar!
    I recommend this product
    Rated 5 out of 5 stars
    6/13/26
    Awesome!

    This green color mascara gives a funny look to my eyes! It lasts a lot on my eyelashes. Love it!

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  • Elio
    Verified Buyer
    Reviewing
    Blue Ya Mind
    I recommend this product
    Rated 5 out of 5 stars
    6/11/26
    Woah

    It’s literally the best colored mascara I’ve ever gotten my claws on

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  • Madeleine S.
    Verified Buyer
    Reviewing
    Swell Season
    I recommend this product
    Rated 5 out of 5 stars
    6/11/26
    Really pretty

    This is my favourite one I bought! It looks so cool and I always get compliments on it.

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