Purple Prose ColourPop BFF Mascara shown open, wand coated in rich violet sweeping across a bold swatch, beside a lavender volumizing tube and a cap with hearts, stars, and smiley icons on a white background. Brown eye showcasing lashes coated in ColourPop BFF Mascara, shade Purple Prose, lengthening and defining with bold violet color while the lower lash line is lightly painted in purple, captured in an extreme close-up with natural brow and skin texture. Lashes coated in ColourPop BFF Mascara in Purple Prose, fanning upward with bold purple pigment on upper and lower lashes, paired with lilac eyeshadow and glossy nude lips on a smiling model in a close-up against a pastel lavender background. ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear. ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black. ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
Purple Prose ColourPop BFF Mascara shown open, wand coated in rich violet sweeping across a bold swatch, beside a lavender volumizing tube and a cap with hearts, stars, and smiley icons on a white background.
 Brown eye showcasing lashes coated in ColourPop BFF Mascara, shade Purple Prose, lengthening and defining with bold violet color while the lower lash line is lightly painted in purple, captured in an extreme close-up with natural brow and skin texture.
 Lashes coated in ColourPop BFF Mascara in Purple Prose, fanning upward with bold purple pigment on upper and lower lashes, paired with lilac eyeshadow and glossy nude lips on a smiling model in a close-up against a pastel lavender background.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
Purple Prose ColourPop BFF Mascara shown open, wand coated in rich violet sweeping across a bold swatch, beside a lavender volumizing tube and a cap with hearts, stars, and smiley icons on a white background. Brown eye showcasing lashes coated in ColourPop BFF Mascara, shade Purple Prose, lengthening and defining with bold violet color while the lower lash line is lightly painted in purple, captured in an extreme close-up with natural brow and skin texture.
 Lashes coated in ColourPop BFF Mascara in Purple Prose, fanning upward with bold purple pigment on upper and lower lashes, paired with lilac eyeshadow and glossy nude lips on a smiling model in a close-up against a pastel lavender background.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.

BFF Mascara

Purple Prose

4.5
Rated 4.5 out of 5 stars
2,854 Reviews

Purple Prose - Lavender

🐰 Cruelty-free
πŸ’— Volumizing
🎨 Ultra-pigmented
🍦 Super creamy
πŸ’Œ Long-lasting
❀️ Matte finish

review

4.5
Rated 4.5 out of 5 stars
Based on 2,854 reviews
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2,854 reviews
  • Mikkala H.
    Verified Buyer
    Reviewing
    Left on Red
    I recommend this product
    Rated 5 out of 5 stars
    8/25/26
    What a nice pop of color!

    I love the way this turned out when paired with false lashes! It takes two coats minimum for you to really get good color but I highly recommend it for an easy way to add a bit of color to an everyday look!

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  • Crystal P.
    Verified Buyer
    Reviewing
    Roar!
    I recommend this product
    Rated 5 out of 5 stars
    8/10/26
    So cute & cool

    Really like this collab! Cute pkg & great color hope you do more like this!

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  • Crystal P.
    Verified Buyer
    Reviewing
    Swell Season
    I recommend this product
    Rated 5 out of 5 stars
    8/10/26
    β€οΈπŸ’—πŸ’œ

    My very favorite color.

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  • Julia G.
    Verified Buyer
    Reviewing
    Swell Season
    I recommend this product
    Rated 5 out of 5 stars
    8/10/26
    holy grail for brown eyes

    please, if you have dark eyes this is a must buy. Not only does it make your eyes absolutely POP, it is such a fun, unique shade that goes with so any color combos. An absolute must-have for summer!

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  • Julia G.
    Verified Buyer
    Reviewing
    Wine O'Clock
    I recommend this product
    Rated 5 out of 5 stars
    8/10/26
    Love!

    The most stunning dark red mascara that makes brown eyes absolutely POP! The applicator makes it so easy to get the little lashes near the inner corners of the eye.

    Not waterproof, so beware if you are an emotional person, you may be crying red tears.

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