ColourPop Ultra Matte Lip in Toast, a warm cocoa brown liquid lipstick, shown open with doe-foot applicator and blush cap with white stars beside a bold matte swatch on a white background, highlighting its long-wear, high-pigment finish. ColourPop Ultra Matte Lip in Toast coating lips on multiple skin tones, showcasing a warm toasted brown nude with a smooth ultra‑matte finish; collage displays close‑up swatches plus the liquid lipstick tube and doe‑foot applicator. ColourPop Ultra Matte Lip in Toast stands centered over three lipstick swatches, highlighting full-coverage, weightless matte payoff; long-lasting, comfy nude-rose shade with peachy undertones on a pink starry background. Doe-foot applicator coated with Toast, a warm brown ColourPop Ultra Matte Lip, showcasing its velvety, rich pigment in a macro close-up against a white background. ColourPop Ultra Matte Lip in Toast standing boxed, warm terracotta nude liquid lipstick shown through a pink star-print carton window, tube labeled Ultra Matte, 3.7g/0.13oz, on a clean white background.
ColourPop Ultra Matte Lip in Toast, a warm cocoa brown liquid lipstick, shown open with doe-foot applicator and blush cap with white stars beside a bold matte swatch on a white background, highlighting its long-wear, high-pigment finish.
ColourPop Ultra Matte Lip in Toast coating lips on multiple skin tones, showcasing a warm toasted brown nude with a smooth ultra‑matte finish; collage displays close‑up swatches plus the liquid lipstick tube and doe‑foot applicator.
ColourPop Ultra Matte Lip in Toast stands centered over three lipstick swatches, highlighting full-coverage, weightless matte payoff; long-lasting, comfy nude-rose shade with peachy undertones on a pink starry background.
Doe-foot applicator coated with Toast, a warm brown ColourPop Ultra Matte Lip, showcasing its velvety, rich pigment in a macro close-up against a white background.
ColourPop Ultra Matte Lip in Toast standing boxed, warm terracotta nude liquid lipstick shown through a pink star-print carton window, tube labeled Ultra Matte, 3.7g/0.13oz, on a clean white background.
ColourPop Ultra Matte Lip in Toast, a warm cocoa brown liquid lipstick, shown open with doe-foot applicator and blush cap with white stars beside a bold matte swatch on a white background, highlighting its long-wear, high-pigment finish. ColourPop Ultra Matte Lip in Toast coating lips on multiple skin tones, showcasing a warm toasted brown nude with a smooth ultra‑matte finish; collage displays close‑up swatches plus the liquid lipstick tube and doe‑foot applicator.
ColourPop Ultra Matte Lip in Toast stands centered over three lipstick swatches, highlighting full-coverage, weightless matte payoff; long-lasting, comfy nude-rose shade with peachy undertones on a pink starry background.
Doe-foot applicator coated with Toast, a warm brown ColourPop Ultra Matte Lip, showcasing its velvety, rich pigment in a macro close-up against a white background.
ColourPop Ultra Matte Lip in Toast standing boxed, warm terracotta nude liquid lipstick shown through a pink star-print carton window, tube labeled Ultra Matte, 3.7g/0.13oz, on a clean white background.
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Ultra Matte Lip

Toast

4.5
Rated 4.5 out of 5 stars
21,791 Reviews

Toast - Cool brown

🌱 Vegan
🐰 Cruelty-free
🎨 Ultra-pigmented
💌 Long-lasting
🧸 Comfy + non-drying
❤️ Matte finish

review

4.5
Rated 4.5 out of 5 stars
Based on 21,791 reviews
21,791 reviews
  • Crystal M.
    Verified Buyer
    Reviewing
    Off The Record
    I recommend this product
    Rated 5 out of 5 stars
    9/10/26
    Light as a feather

    Lovely color, weightless feeling. What's not to love?

  • Sajani S.
    Verified Buyer
    Reviewing
    Off The Record
    I recommend this product
    Rated 5 out of 5 stars
    9/6/26
    Love the color!

    Absolutely love the color! ❤️

  • Aimee V.
    Verified Buyer
    Reviewing
    Fifth Avenue
    I recommend this product
    Rated 5 out of 5 stars
    9/2/26
    Matte lipstick

    lasts all day without chapping

  • Manisha S.
    Verified Buyer
    Reviewing
    Toast
    I recommend this product
    Rated 5 out of 5 stars
    8/31/26
    beautiful color and formula

    I was looking for a similar colour to the "Beeper" shade; this one is not the same, but it comes somewhat close. But on its own, it's a beautiful lip colour.

  • Karina C.
    Verified Buyer
    Reviewing
    Tulum
    I recommend this product
    Rated 5 out of 5 stars
    8/14/26
    Pigmentation is soft

    Hello, I like the pigmentation and the color is fantastic. Thank you