ColourPop Ultra Matte Lip in Toast, a warm cocoa brown liquid lipstick, shown open with doe-foot applicator and blush cap with white stars beside a bold matte swatch on a white background, highlighting its long-wear, high-pigment finish. ColourPop Ultra Matte Lip in Toast coating lips on multiple skin tones, showcasing a warm toasted brown nude with a smooth ultra‑matte finish; collage displays close‑up swatches plus the liquid lipstick tube and doe‑foot applicator. ColourPop Ultra Matte Lip in Toast stands centered over three lipstick swatches, highlighting full-coverage, weightless matte payoff; long-lasting, comfy nude-rose shade with peachy undertones on a pink starry background. Doe-foot applicator coated with Toast, a warm brown ColourPop Ultra Matte Lip, showcasing its velvety, rich pigment in a macro close-up against a white background. ColourPop Ultra Matte Lip in Toast standing boxed, warm terracotta nude liquid lipstick shown through a pink star-print carton window, tube labeled Ultra Matte, 3.7g/0.13oz, on a clean white background.
ColourPop Ultra Matte Lip in Toast, a warm cocoa brown liquid lipstick, shown open with doe-foot applicator and blush cap with white stars beside a bold matte swatch on a white background, highlighting its long-wear, high-pigment finish.
 ColourPop Ultra Matte Lip in Toast coating lips on multiple skin tones, showcasing a warm toasted brown nude with a smooth ultra‑matte finish; collage displays close‑up swatches plus the liquid lipstick tube and doe‑foot applicator.
 ColourPop Ultra Matte Lip in Toast stands centered over three lipstick swatches, highlighting full-coverage, weightless matte payoff; long-lasting, comfy nude-rose shade with peachy undertones on a pink starry background.
 Doe-foot applicator coated with Toast, a warm brown ColourPop Ultra Matte Lip, showcasing its velvety, rich pigment in a macro close-up against a white background.
 ColourPop Ultra Matte Lip in Toast standing boxed, warm terracotta nude liquid lipstick shown through a pink star-print carton window, tube labeled Ultra Matte, 3.7g/0.13oz, on a clean white background.
ColourPop Ultra Matte Lip in Toast, a warm cocoa brown liquid lipstick, shown open with doe-foot applicator and blush cap with white stars beside a bold matte swatch on a white background, highlighting its long-wear, high-pigment finish. ColourPop Ultra Matte Lip in Toast coating lips on multiple skin tones, showcasing a warm toasted brown nude with a smooth ultra‑matte finish; collage displays close‑up swatches plus the liquid lipstick tube and doe‑foot applicator.
 ColourPop Ultra Matte Lip in Toast stands centered over three lipstick swatches, highlighting full-coverage, weightless matte payoff; long-lasting, comfy nude-rose shade with peachy undertones on a pink starry background.
 Doe-foot applicator coated with Toast, a warm brown ColourPop Ultra Matte Lip, showcasing its velvety, rich pigment in a macro close-up against a white background.
 ColourPop Ultra Matte Lip in Toast standing boxed, warm terracotta nude liquid lipstick shown through a pink star-print carton window, tube labeled Ultra Matte, 3.7g/0.13oz, on a clean white background.
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Ultra Matte Lip

Toast

4.5
Rated 4.5 out of 5 stars
21,800 Reviews

Color: ToastCool brown

🌱 Vegan
🐰 Cruelty-free
🎨 Ultra-pigmented
💌 Long-lasting
🧸 Comfy + non-drying
❤️ Matte finish

review

4.5
Rated 4.5 out of 5 stars
Based on 21,800 reviews
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21,800 reviews
  • Kirsten T.
    Verified Buyer
    Reviewing
    Panther
    I recommend this product
    Rated 4 out of 5 stars
    10/20/26
    Very Intense color

    It looks Very blue initially but definitely darkens as it dries.

    I applied it thinly with a lip brush and it was more of a purple, which was nice and gives it some versatility.

    Mad. Staying.Power.

    Stays on til you Scrub it off!!!

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  • dalila b.
    Verified Reviewer
    Reviewing
    Fifth Avenue
    I recommend this product
    Rated 5 out of 5 stars
    10/17/26
    I Love i need back

    I’ve been using the red ones from here for years; I don’t understand why they’re no longer available—I’m lost without them!

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  • J G.
    Verified Buyer
    Reviewing
    Off The Record
    I recommend this product
    Rated 4 out of 5 stars
    10/13/26
    Lipstick

    such a classic 💗 I really enjoyed it but I didn’t like that the lipstick wasn’t as durable as it was before. The lipstick wand wasn’t as sturdy either. But I love the color anyway :)

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  • T
    Reviewing
    Fifth Avenue
    I recommend this product
    Rated 5 out of 5 stars
    10/12/26
    FAVORITE ITEM OF ALL TIME PLZ DONT DISCONTINUE

    I genuinely I’ve been using this product since the release of it and to this day, it is the only lipstick that I wear due to recent allergies. I quite literally always get complimented on it and I really hope you guys bring back more of the colors and don’t discontinue the item!!

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  • Kiwana J.
    Verified Buyer
    Reviewing
    Toast
    I recommend this product
    Rated 5 out of 5 stars
    10/8/26
    Look the look

    Love this matte look on my lips, a bit drying tho. I sometimes add a gloss to it for a pop.

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