What even is this color. We're obsessed. ☁️ What the Fluff is a blurred cool-toned pink that feels like wearing an actual cloud — effortless, soft, perfectly diffused. Marshmallow Root Extract, Cloudberry Oil, and Hyaluronic Acid keep lips plush and on cloud nine all day.
✓ 100% Vegan & Cruelty-Free
Dimethicone, Polyglyceryl-2 Triisostearate, Isododecane, Dimethicone/Vinyl Dimethicone Crosspolymer, Isohexadecane, Disteardimonium Hectorite, Synthetic Wax, Propylene Carbonate, Phenoxyethanol, Sodium Hyaluronate, Rubus Chamaemorus Seed Oil, Althaea Officinalis Leaf/Root Extract, Ethylhexyl Palmitate, Tocopheryl Acetate, Helianthus Annuus (Sunflower) Seed Oil, Isobutylmethacrylate/Bis-Hydroxypropyl Dimethicone Acrylate, Trihydroxystearin, Aluminum Hydroxide, Glucomannan. May Contain: Iron Oxide (CI 77491, 77492, 77499), Mica (CI 77019), Red 6 Lake (CI 15850), Red 7 (CI 15850), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891)
Using the doe-foot applicator, dot a small amount onto the center of lips.
A little goes a long way! Apply lightly for soft, hazy colour.
Gently blend outward with fingertips for an ultra-diffused finish.
I have decided to only wear this lipstain for the entire summer. I love the smoothness and coverage it’s so light and lasts for hours!
Sara O.
Verified Buyer
Reviewing
Floating on Air
I recommend this product
Rated 5 out of 5 stars
6/10/26
Very light and non- drying
It feels super lightweight and is not drying on the lips. Very nice natural pinky color too!
Lydia T.
Verified Buyer
Reviewing
On Cloud 9
I recommend this product
Rated 5 out of 5 stars
6/9/26
Love the Cloud 9
Easy application, doesn’t dry out lips, & love the color
Courtney J.
Verified Buyer
Reviewing
Petal Cloud
I recommend this product
Rated 5 out of 5 stars
6/9/26
Such a good combo!
These are perfect for each other. Still looks natural but adds a little bit of depth and definition. My go-to for every day for sure!
Cara S.
Verified Buyer
Reviewing
Floating on Air
I recommend this product
Rated 5 out of 5 stars
6/6/26
Very similar in texture to NYX balm blur
I love the texture of this. It just slides on. Doessn't feel heavy like a lipstick, more of a balm. The color I chose is a nice cool mauve that suits my natural lip color well.
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https://colourpop.com/products/what-the-fluff-cloud-whip-liquid-lipstick7494877839442What the Fluff10.00https:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_ECOM_f1fbc5a9-f809-4d2f-b9c5-86a3c6448cce.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_ECOM_f1fbc5a9-f809-4d2f-b9c5-86a3c6448cce.jpgUSDInStockCloud Whip Blurring Liquid Lipstick285029859410Best of Sitewide285028253778Best Sellers285004333138Birthday292982423634Cloud Whip292137402450Colourpop Lip Singles295293943890Core Assortment292622237778Lip Singles283450409042New Arrivals295354335314Pink293773344850Promotional293922996306Rainbow Sorbet286702141522Shop All ColourPop294885523538The Festival Shop Sale264446836818Trending Now
What even is this color. We're obsessed. ☁️ What the Fluff is a blurred cool-toned pink that feels like wearing an actual cloud — effortless, soft, perfectly diffused. Marshmallow Root Extract, Cloudberry Oil, and Hyaluronic Acid keep lips plush and on cloud nine all day.
✓ 100% Vegan & Cruelty-Free
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