Cloud Whip Liquid Lipstick
What the Fluff
What the Fluff - Cool pink
What even is this color. We're obsessed. ☁️ What the Fluff is a blurred cool-toned pink that feels like wearing an actual cloud — effortless, soft, perfectly diffused. Marshmallow Root Extract, Cloudberry Oil, and Hyaluronic Acid keep lips plush and on cloud nine all day.
✓ 100% Vegan & Cruelty-Free
review
- Allison B.Verified BuyerReviewingSo DreamyI recommend this productRated 5 out of 5 stars8/12/26Like a fluffy cloud on your lips!
I almost never wear a matte lip and I usually find these blotted lip formulas super dry and icky. But I'm getting married soon and doing my own makeup and grabbed this as a potential option. And it's simply amazing! The texture is so weightless yet creamy and soft! It feels like nothing but is silky and not drying! This shade, So Dreamy, is exactly that. The perfect midtone cool nude. I'm VERY VERY impressed with this formula and might be a blotted lip convert!
- Lisbeth S.Verified BuyerReviewingWhat the FluffI recommend this productRated 5 out of 5 stars8/10/26So beautiful
Its so beautiful and gorgeous
- Lisbeth S.Verified BuyerReviewingSky's the LimitI recommend this productRated 5 out of 5 stars8/10/26Amazing
Amazing soft and comfortable
- Anastasia C.Verified BuyerReviewingSo DreamyI recommend this productRated 4 out of 5 stars8/10/26Pretty Colour
Very pretty colour, but was expecting longer lasting from the way it was described. I still like it though, and it's very nice on. Not dry at all feels moisturising. Completely buildable.
- Kim I.Verified BuyerReviewingPretty AuraI recommend this productRated 5 out of 5 stars8/5/26Beautiful
Love this formula and shade! Works so well with my tan neutral skin tone. It’s a neutral deep rose.