What even is this color. We're obsessed. ☁️ What the Fluff is a blurred cool-toned pink that feels like wearing an actual cloud — effortless, soft, perfectly diffused. Marshmallow Root Extract, Cloudberry Oil, and Hyaluronic Acid keep lips plush and on cloud nine all day.
✓ 100% Vegan & Cruelty-Free
Dimethicone, Polyglyceryl-2 Triisostearate, Isododecane, Dimethicone/Vinyl Dimethicone Crosspolymer, Isohexadecane, Disteardimonium Hectorite, Synthetic Wax, Propylene Carbonate, Phenoxyethanol, Sodium Hyaluronate, Rubus Chamaemorus Seed Oil, Althaea Officinalis Leaf/Root Extract, Ethylhexyl Palmitate, Tocopheryl Acetate, Helianthus Annuus (Sunflower) Seed Oil, Isobutylmethacrylate/Bis-Hydroxypropyl Dimethicone Acrylate, Trihydroxystearin, Aluminum Hydroxide, Glucomannan. May Contain: Iron Oxide (CI 77491, 77492, 77499), Mica (CI 77019), Red 6 Lake (CI 15850), Red 7 (CI 15850), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891)
Using the doe-foot applicator, dot a small amount onto the center of lips.
A little goes a long way! Apply lightly for soft, hazy colour.
Gently blend outward with fingertips for an ultra-diffused finish.
review
4.9
Rated 4.9 out of 5 stars
Based on 579 reviews
100%would recommend these products
Reviews Summary
Generated by AI from 100 most recent customer reviews
Last updated 11/6/26
Customers say this blush and lip product blends beautifully with a soft, creamy mousse-like texture that feels lightweight and comfortable. The pigmented formula is buildable for natural or glam looks and works well on both cheeks and lips. Many appreciate its versatility and smooth application, though some note it may require a lip liner for definition or feel slightly drying on lips. The fall-inspired shades flatter various skin tones.
I was worried that I wouldn't know how to apply this product because of the unfamiliar formatting but it goes on so easily and gorgeous!!!!! It gives a nice glow to it and it truly looks like I was outside on a cold winters day! I love it! It really is buildable as well so if you want a more glam look it can do both glam and natural
Victoria W.
Verified Buyer
Reviewing
Cider Sip
I recommend this product
Rated 5 out of 5 stars
10/29/26
The PERFECT shade for me!!
I love this blush so much. I can’t even describe how perfectly it blends right into my natural coloring. Literally, I just tap my fingers in it and rub a little on my cheekbones and it looks so natural.
Leticia D. B.
Verified Buyer
Reviewing
Mile High
I recommend this product
Rated 5 out of 5 stars
10/29/26
Soft as a cloud
The formula is very soft and once applied it does not feel heavy. The color is pigmented and it last 2/3 of the day
Lisa E.
Verified Buyer
Reviewing
Pretty Aura
I recommend this product
Rated 5 out of 5 stars
10/28/26
Pretty Aura is fantastic
I'm really loving all the Colourpop lipsticks Ive bought, the colours are perfect and they last, not constantly applying them throughout the day and they feel so good to wear
Lisa E.
Verified Buyer
Reviewing
Floating on Air
I recommend this product
Rated 5 out of 5 stars
10/28/26
Another great purchase
I highly recommend anything Colourpop, such a great range and so reasonably priced, loving the lipsticks Ive purchased
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https://colourpop.com/products/what-the-fluff-cloud-whip-liquid-lipstick7494877839442What the Fluff10.00https:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_ECOM_f1fbc5a9-f809-4d2f-b9c5-86a3c6448cce.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_ECOM_f1fbc5a9-f809-4d2f-b9c5-86a3c6448cce.jpgUSDInStockCloud Whip Blurring Liquid Lipstick299909087314All product285028253778Best Sellers285004333138Birthday292982423634Cloud Whip292137402450Colourpop Lip Singles295293943890Core Assortment292622237778Lip Singles283451031634Lips285026189394Lipstick & Lip Stains295354335314Pink293773344850Promotional293922996306Rainbow Sorbet286702141522Shop all285029859410The 25% OFF Edit294885523538The Festival Shop SaleWhat even is this color. We're obsessed. ☁️ What the Fluff is a blurred cool-toned pink that feels like wearing an actual cloud — effortless, soft, perfectly diffused. Marshmallow Root Extract, Cloudberry Oil, and Hyaluronic Acid keep lips plush and on cloud nine all day.✓ 100% Vegan & Cruelty-FreeColourPop010226Birthday2026color:Pinkevent:$6 best sellers April 2026event:Cloud Whip Liquid Lip 2025LipsLipstickadd-to-carthttps:files/CloudWhipBlurringLiquidLipstick_WhatTheFluff_MacroLip.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_Infographic_ColourMeetsComfort.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_Macro_Lip_ModelWears.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_ArmSwatch.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_Infographic.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_FullFace_Model.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_Product_Stylized.jpg42170059096146Default Title10.000.00https:https://colourpop.com/products/what-the-fluff-cloud-whip-liquid-lipstick?variant=42170059096146InStockDefault Title