What even is this color. We're obsessed. ☁️ What the Fluff is a blurred cool-toned pink that feels like wearing an actual cloud — effortless, soft, perfectly diffused. Marshmallow Root Extract, Cloudberry Oil, and Hyaluronic Acid keep lips plush and on cloud nine all day.
✓ 100% Vegan & Cruelty-Free
Dimethicone, Polyglyceryl-2 Triisostearate, Isododecane, Dimethicone/Vinyl Dimethicone Crosspolymer, Isohexadecane, Disteardimonium Hectorite, Synthetic Wax, Propylene Carbonate, Phenoxyethanol, Sodium Hyaluronate, Rubus Chamaemorus Seed Oil, Althaea Officinalis Leaf/Root Extract, Ethylhexyl Palmitate, Tocopheryl Acetate, Helianthus Annuus (Sunflower) Seed Oil, Isobutylmethacrylate/Bis-Hydroxypropyl Dimethicone Acrylate, Trihydroxystearin, Aluminum Hydroxide, Glucomannan. May Contain: Iron Oxide (CI 77491, 77492, 77499), Mica (CI 77019), Red 6 Lake (CI 15850), Red 7 (CI 15850), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891)
Using the doe-foot applicator, dot a small amount onto the center of lips.
A little goes a long way! Apply lightly for soft, hazy colour.
Gently blend outward with fingertips for an ultra-diffused finish.
This is such a fun blush formula! It’s an almost mousse like texture. It blends out really nicely and the shade is beautiful! I definitely need one of every color! *kindly gifted by Colourpop
Cassandra H.
Verified Buyer
Reviewing
Spiced
I recommend this product
Rated 5 out of 5 stars
10/13/26
So many uses, such a perfect berry color
Rich berry color that you can layer. I use it daily on my cheeks and lips and it really is such a perfect color for fall/winter. I’m always reaching for it
sofia g.
Verified Buyer
Reviewing
Honeymoon Phase
I recommend this product
Rated 5 out of 5 stars
10/12/26
Beautiful formula
#gifted
I absolutely love this product! The formula is incredibly versatile, it has a gorgeous velvety feel on the lips and works wonderfully both as a precise lip liner and as an all-over lipstick.
It feels long lasting on its own. Just a quick tip: be mindful with oily products like lip glosses, as they can make the formula last a little less as with most lipsticks/liplinners. That said, even paired with a gloss (if you don’t mind touching it up throughout the day), it looks stunning.
The shade I picked up is a beautiful mauve that leans slightly pink, and it stays very true to color once applied. Overall, this was an amazing product and I highly recommend it! ✨✨✨✨
I’ve attached some photos under good lighting so you can see the true tone, both lined and fully filled in.
Roxanne S.
Verified Buyer
Reviewing
Rose Cloud
I recommend this product
Rated 5 out of 5 stars
10/11/26
Love
I love this duo! I usually don’t go for matte formulas, but these are great and don’t make my lips feel dry. So happy with my purchase!
Moira L.
Verified Buyer
Reviewing
Mochaccino Hour
I recommend this product
Rated 5 out of 5 stars
10/11/26
Felt amazing!!
I love this combo! It felt like a dream and the colors complimented each other perfectly.
Loading...
Loading...
Choosing a selection results in a full page refresh.
Taxes, discounts and shipping calculated at checkout.
choose your shade
product
6717522enfalse
13380845
https://colourpop.com/products/what-the-fluff-cloud-whip-liquid-lipstick7494877839442What the Fluff10.00https:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_ECOM_f1fbc5a9-f809-4d2f-b9c5-86a3c6448cce.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_ECOM_f1fbc5a9-f809-4d2f-b9c5-86a3c6448cce.jpgUSDInStockCloud Whip Blurring Liquid Lipstick285028253778Best Sellers285004333138Birthday292982423634Cloud Whip292137402450Colourpop Lip Singles295293943890Core Assortment292622237778Lip Singles283451031634Lips285026189394Lipstick & Lip Stains295354335314Pink293773344850Promotional293922996306Rainbow Sorbet286702141522Shop All ColourPop285029859410The 25% OFF Edit294885523538The Festival Shop SaleWhat even is this color. We're obsessed. ☁️ What the Fluff is a blurred cool-toned pink that feels like wearing an actual cloud — effortless, soft, perfectly diffused. Marshmallow Root Extract, Cloudberry Oil, and Hyaluronic Acid keep lips plush and on cloud nine all day.✓ 100% Vegan & Cruelty-FreeColourPop010226Birthday2026color:Pinkevent:$6 best sellers April 2026event:Cloud Whip Liquid Lip 2025LipsLipstickadd-to-carthttps:files/CloudWhipBlurringLiquidLipstick_WhatTheFluff_MacroLip.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_Infographic_ColourMeetsComfort.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_Macro_Lip_ModelWears.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_ArmSwatch.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_Infographic.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_FullFace_Model.jpghttps:files/CloudWhipBlurringLiquidLipstick_WhattheFluff_Product_Stylized.jpg42170059096146Default Title10.000.00https:https://colourpop.com/products/what-the-fluff-cloud-whip-liquid-lipstick?variant=42170059096146InStockDefault Title