ColourPop What the Fluff Cloud Whip blurring liquid lipstick standing upright in a frosted pink tube, shown against a soft-focus swipe of rosy mauve pigment on a clean white background. Close-up of smooth, full lips wearing What the Fluff Cloud Whip Blurring Liquid Lipstick in a soft matte pink shade, showing even, blurred edges and velvety texture against flawless natural skin. Close-up of freckled lips wearing What the Fluff Cloud Whip Blurring Liquid Lipstick in a soft matte pink shade, showing smooth, blurred edges and velvety Cloud Whip finish for an airy, lightweight lip look. Cloud Kissed full collection set Cloud Whip liquid lipstick wand swirls rich rosy pigment against a dreamy pink-purple cloud background, highlighting plush ingredients marshmallow root extract, cloudberry oil, and hyaluronic acid benefits. Tutorial graphic shows three close-up steps for applying Cloud Crushin lip trio: dot liquid lipstick on center of lips, blend outward with fingertip, then blur for a soft-focus finish, promoting Cloud Crushin Value Sets on a pink gradient background. Cloud Crushin lip trio value set swatched on three skin tones, showing multiple nude and rosy shades of CloudWhip blurring liquid lipstick in neat horizontal stripes labeled by shade name for easy comparison. Model’s lips show three ways to wear Cloud Crushin lip trio value set—soft blurred pink, full bold pink, and deeper ombré pink—on freckled medium skin, demonstrating versatile finishes of the Cloud Crushin liquid lipstick kit. Model showcases Cloud Kissed full collection set, wearing soft pink Cloud Whip blurring liquid lipstick with a smooth matte finish on naturally flushed lips, framed by glowing skin and minimal eye makeup in a close-up beauty shot. Cloud Crushin lip trio value set featuring three ColourPop Cloud Whip blurring liquid lipsticks in nude and rosy tones, standing in a row on fluffy pink clouds against a pastel sky background, highlighting dreamy everyday lip colors for US shoppers.
ColourPop What the Fluff Cloud Whip blurring liquid lipstick standing upright in a frosted pink tube, shown against a soft-focus swipe of rosy mauve pigment on a clean white background.
 Close-up of smooth, full lips wearing What the Fluff Cloud Whip Blurring Liquid Lipstick in a soft matte pink shade, showing even, blurred edges and velvety texture against flawless natural skin.
 Close-up of freckled lips wearing What the Fluff Cloud Whip Blurring Liquid Lipstick in a soft matte pink shade, showing smooth, blurred edges and velvety Cloud Whip finish for an airy, lightweight lip look.
 Cloud Kissed full collection set Cloud Whip liquid lipstick wand swirls rich rosy pigment against a dreamy pink-purple cloud background, highlighting plush ingredients marshmallow root extract, cloudberry oil, and hyaluronic acid benefits.
 Tutorial graphic shows three close-up steps for applying Cloud Crushin lip trio: dot liquid lipstick on center of lips, blend outward with fingertip, then blur for a soft-focus finish, promoting Cloud Crushin Value Sets on a pink gradient background.
 Cloud Crushin lip trio value set swatched on three skin tones, showing multiple nude and rosy shades of CloudWhip blurring liquid lipstick in neat horizontal stripes labeled by shade name for easy comparison.
 Model’s lips show three ways to wear Cloud Crushin lip trio value set—soft blurred pink, full bold pink, and deeper ombré pink—on freckled medium skin, demonstrating versatile finishes of the Cloud Crushin liquid lipstick kit.
 Model showcases Cloud Kissed full collection set, wearing soft pink Cloud Whip blurring liquid lipstick with a smooth matte finish on naturally flushed lips, framed by glowing skin and minimal eye makeup in a close-up beauty shot.
 Cloud Crushin lip trio value set featuring three ColourPop Cloud Whip blurring liquid lipsticks in nude and rosy tones, standing in a row on fluffy pink clouds against a pastel sky background, highlighting dreamy everyday lip colors for US shoppers.
ColourPop What the Fluff Cloud Whip blurring liquid lipstick standing upright in a frosted pink tube, shown against a soft-focus swipe of rosy mauve pigment on a clean white background. Close-up of smooth, full lips wearing What the Fluff Cloud Whip Blurring Liquid Lipstick in a soft matte pink shade, showing even, blurred edges and velvety texture against flawless natural skin.
 Close-up of freckled lips wearing What the Fluff Cloud Whip Blurring Liquid Lipstick in a soft matte pink shade, showing smooth, blurred edges and velvety Cloud Whip finish for an airy, lightweight lip look.
 Cloud Kissed full collection set Cloud Whip liquid lipstick wand swirls rich rosy pigment against a dreamy pink-purple cloud background, highlighting plush ingredients marshmallow root extract, cloudberry oil, and hyaluronic acid benefits.
 Tutorial graphic shows three close-up steps for applying Cloud Crushin lip trio: dot liquid lipstick on center of lips, blend outward with fingertip, then blur for a soft-focus finish, promoting Cloud Crushin Value Sets on a pink gradient background.
 Cloud Crushin lip trio value set swatched on three skin tones, showing multiple nude and rosy shades of CloudWhip blurring liquid lipstick in neat horizontal stripes labeled by shade name for easy comparison.
 Model’s lips show three ways to wear Cloud Crushin lip trio value set—soft blurred pink, full bold pink, and deeper ombré pink—on freckled medium skin, demonstrating versatile finishes of the Cloud Crushin liquid lipstick kit.
 Model showcases Cloud Kissed full collection set, wearing soft pink Cloud Whip blurring liquid lipstick with a smooth matte finish on naturally flushed lips, framed by glowing skin and minimal eye makeup in a close-up beauty shot.
 Cloud Crushin lip trio value set featuring three ColourPop Cloud Whip blurring liquid lipsticks in nude and rosy tones, standing in a row on fluffy pink clouds against a pastel sky background, highlighting dreamy everyday lip colors for US shoppers.

Cloud Whip Liquid Lipstick

Blurring Liquid Lipstick

4.9
Rated 4.9 out of 5 stars
352 Reviews

What the Fluff - Cool pink

Buy 1, Get 1 Free All Lip Singles

🌱 Vegan
🐰 Cruelty-free
🍦 Super creamy
👑 Blurring
🌙 Medium-buildable coverage
👄 Nourishes lips
🧸 Comfy + non-drying
☁️ Soft blurred finish
Cloud Whip blurring liquid lipstick tubes in a gradient of nude, pink, red, and plum shades displayed above a shade finder chart labeled light, cool, warm, and deep, highlighting names like In a Haze, On Cloud 9, and Storm Cloud, infused with marshmallow root extract, cloudberry oil, and hyaluronic acid on a pink cloud background.

review

4.9
Rated 4.9 out of 5 stars
Based on 352 reviews
Write a Review (Opens in a new window)
352 reviews
  • Judith F.
    Verified Buyer
    Reviewing
    Sky's the Limit
    I recommend this product
    Rated 5 out of 5 stars
    5/6/26
    Comfortable and pretty

    I love it. It is very confortable and the colour is pretty.

    Was this helpful?
  • Amy B.
    Verified Buyer
    Reviewing
    So Dreamy
    I recommend this product
    Rated 5 out of 5 stars
    5/4/26
    Best matte lipstick ever

    I now own 3 shades! They are so soft and even after hours and eating and drinking it was still there. Seriously the best!

    Was this helpful?
  • Amy B.
    Verified Buyer
    Reviewing
    On Cloud 9
    I recommend this product
    Rated 5 out of 5 stars
    5/4/26
    Best matte lipstick ever

    I am not a lipstick girl but these!!!! I bought one and came back for 2 more shades they are that good!

    Was this helpful?
  • Anabel a.
    Verified Buyer
    Reviewing
    Candy Floss
    I recommend this product
    Rated 5 out of 5 stars
    5/3/26
    Amazing

    I’m obsessed with this formula it feels so light on the lips and love how blurring it is 😍

    Was this helpful?
  • Katrina M. R.
    Verified Buyer
    Reviewing
    So Dreamy
    I recommend this product
    Rated 5 out of 5 stars
    4/25/26
    Beautiful day to day lip tint

    This is my go-to tint for daily daytime use. It blots and blends well and looks very natural

    Was this helpful?