ColourPop Ultra Matte Lip in Fifth Avenue shown with doe-foot applicator open beside a large warm rosy nude swatch, clear tube labeled Ultra Matte Lip, starry peach cap, and a Top Rated lip-print badge. Fifth Avenue ColourPop Ultra Matte Lip swatched on three lip close-ups across varied skin tones, showing a soft dusty-rose nude; a doe‑foot applies the shade, alongside a product shot of the clear tube with peach star cap - long‑wear matte liquid lipstick. ColourPop Ultra Matte Lip Fifth Avenue tube held upright by a hand with a French manicure, showing a neutral nude-pink shade in a clear vial with a blush cap and white stars, set against a solid pastel pink background. ColourPop Ultra Matte Lip in Fifth Avenue stands upright with a nude cap over three matte swatches (berry, rose, peach) on a pink backdrop, with callouts for full coverage in one swipe, weightless matte finish, and long‑lasting comfy wear. Doe-foot applicator coated in Fifth Avenue, a warm rosy nude liquid lipstick, gliding-ready on a white wand against a clean white background; ColourPop Ultra Matte Lip product shot, macro texture detail. ColourPop Ultra Matte Lip in Fifth Avenue showing a warm rosy nude liquid lipstick, standing in a blush-pink box with star accents and a clear cutout window; 3.7g (0.13 oz) tube on a white background. ColourPop Ultra Matte Lip Fifth Avenue liquid lipstick stands uncapped, doe-foot applicator beside a wide terracotta nude swatch, in a clear tube with white lettering and a blush cap printed with stars, showcasing a long-wear ultra matte finish.
ColourPop Ultra Matte Lip in Fifth Avenue shown with doe-foot applicator open beside a large warm rosy nude swatch, clear tube labeled Ultra Matte Lip, starry peach cap, and a Top Rated lip-print badge.
Fifth Avenue ColourPop Ultra Matte Lip swatched on three lip close-ups across varied skin tones, showing a soft dusty-rose nude; a doe‑foot applies the shade, alongside a product shot of the clear tube with peach star cap - long‑wear matte liquid lipstick.
ColourPop Ultra Matte Lip Fifth Avenue tube held upright by a hand with a French manicure, showing a neutral nude-pink shade in a clear vial with a blush cap and white stars, set against a solid pastel pink background.
ColourPop Ultra Matte Lip in Fifth Avenue stands upright with a nude cap over three matte swatches (berry, rose, peach) on a pink backdrop, with callouts for full coverage in one swipe, weightless matte finish, and long‑lasting comfy wear.
Doe-foot applicator coated in Fifth Avenue, a warm rosy nude liquid lipstick, gliding-ready on a white wand against a clean white background; ColourPop Ultra Matte Lip product shot, macro texture detail.
ColourPop Ultra Matte Lip in Fifth Avenue showing a warm rosy nude liquid lipstick, standing in a blush-pink box with star accents and a clear cutout window; 3.7g (0.13 oz) tube on a white background.
ColourPop Ultra Matte Lip Fifth Avenue liquid lipstick stands uncapped, doe-foot applicator beside a wide terracotta nude swatch, in a clear tube with white lettering and a blush cap printed with stars, showcasing a long-wear ultra matte finish.
ColourPop Ultra Matte Lip in Fifth Avenue shown with doe-foot applicator open beside a large warm rosy nude swatch, clear tube labeled Ultra Matte Lip, starry peach cap, and a Top Rated lip-print badge. Fifth Avenue ColourPop Ultra Matte Lip swatched on three lip close-ups across varied skin tones, showing a soft dusty-rose nude; a doe‑foot applies the shade, alongside a product shot of the clear tube with peach star cap - long‑wear matte liquid lipstick.
ColourPop Ultra Matte Lip Fifth Avenue tube held upright by a hand with a French manicure, showing a neutral nude-pink shade in a clear vial with a blush cap and white stars, set against a solid pastel pink background.
ColourPop Ultra Matte Lip in Fifth Avenue stands upright with a nude cap over three matte swatches (berry, rose, peach) on a pink backdrop, with callouts for full coverage in one swipe, weightless matte finish, and long‑lasting comfy wear.
Doe-foot applicator coated in Fifth Avenue, a warm rosy nude liquid lipstick, gliding-ready on a white wand against a clean white background; ColourPop Ultra Matte Lip product shot, macro texture detail.
ColourPop Ultra Matte Lip in Fifth Avenue showing a warm rosy nude liquid lipstick, standing in a blush-pink box with star accents and a clear cutout window; 3.7g (0.13 oz) tube on a white background.
ColourPop Ultra Matte Lip Fifth Avenue liquid lipstick stands uncapped, doe-foot applicator beside a wide terracotta nude swatch, in a clear tube with white lettering and a blush cap printed with stars, showcasing a long-wear ultra matte finish.
Sale

Ultra Matte Lip

Fifth Avenue

4.5
Rated 4.5 out of 5 stars
21,779 Reviews

Fifth Avenue - Nudie pink

Excluded from Promotion

🌱 Vegan
🐰 Cruelty-free
🎨 Ultra-pigmented
💌 Long-lasting
🧸 Comfy + non-drying
❤️ Matte finish

review

4.5
Rated 4.5 out of 5 stars
Based on 21,779 reviews
21,779 reviews
  • Q G.
    Verified Buyer
    Reviewing
    LAX
    I recommend this product
    Rated 4 out of 5 stars
    6/30/26
    better than others but not perfect

    it dries down quickly and stays well on the lip as long as all you do is talk. it's pretty transfer proof for a while unless you get it wet, eat or drink, or try to put on lip balm or a gloss.

    when it fades or rubs off, it stains my lips a bright pink colour which sticks around for a little over a day. it also fades more purple/pink than a deep red or warm brown. if this is something that appeals to you, you will have no problem. personally, i am not fond of red products that fade into purple. it's good and the way the colour fades is really my only critique.

  • Janet B.
    Verified Buyer
    Reviewing
    You Win
    I recommend this product
    Rated 5 out of 5 stars
    6/25/26
    ROSE LATTE

    Beautiful color!

  • Janet B.
    Verified Buyer
    Reviewing
    Fifth Avenue
    I recommend this product
    Rated 5 out of 5 stars
    6/25/26
    5th avenue

    I love the color! Already received a few compliments

  • Menasha F.
    Verified Buyer
    Reviewing
    Bumble
    I recommend this product
    Rated 5 out of 5 stars
    6/11/26
    Amazing

    Absolutely love the colour and the lipstick is long lasting

  • Alli
    Verified Buyer
    Reviewing
    You Win
    I recommend this product
    Rated 5 out of 5 stars
    6/8/26
    Perfect shade

    Great color that goes with everything.