ColourPop Ultra Matte Lip in Fifth Avenue shown with doe-foot applicator open beside a large warm rosy nude swatch, clear tube labeled Ultra Matte Lip, starry peach cap, and a Top Rated lip-print badge. Fifth Avenue ColourPop Ultra Matte Lip swatched on three lip close-ups across varied skin tones, showing a soft dusty-rose nude; a doe‑foot applies the shade, alongside a product shot of the clear tube with peach star cap - long‑wear matte liquid lipstick. ColourPop Ultra Matte Lip Fifth Avenue tube held upright by a hand with a French manicure, showing a neutral nude-pink shade in a clear vial with a blush cap and white stars, set against a solid pastel pink background. ColourPop Ultra Matte Lip in Fifth Avenue stands upright with a nude cap over three matte swatches (berry, rose, peach) on a pink backdrop, with callouts for full coverage in one swipe, weightless matte finish, and long‑lasting comfy wear. Doe-foot applicator coated in Fifth Avenue, a warm rosy nude liquid lipstick, gliding-ready on a white wand against a clean white background; ColourPop Ultra Matte Lip product shot, macro texture detail. ColourPop Ultra Matte Lip in Fifth Avenue showing a warm rosy nude liquid lipstick, standing in a blush-pink box with star accents and a clear cutout window; 3.7g (0.13 oz) tube on a white background. ColourPop Ultra Matte Lip Fifth Avenue liquid lipstick stands uncapped, doe-foot applicator beside a wide terracotta nude swatch, in a clear tube with white lettering and a blush cap printed with stars, showcasing a long-wear ultra matte finish.
ColourPop Ultra Matte Lip in Fifth Avenue shown with doe-foot applicator open beside a large warm rosy nude swatch, clear tube labeled Ultra Matte Lip, starry peach cap, and a Top Rated lip-print badge.
 Fifth Avenue ColourPop Ultra Matte Lip swatched on three lip close-ups across varied skin tones, showing a soft dusty-rose nude; a doe‑foot applies the shade, alongside a product shot of the clear tube with peach star cap - long‑wear matte liquid lipstick.
 ColourPop Ultra Matte Lip Fifth Avenue tube held upright by a hand with a French manicure, showing a neutral nude-pink shade in a clear vial with a blush cap and white stars, set against a solid pastel pink background.
 ColourPop Ultra Matte Lip in Fifth Avenue stands upright with a nude cap over three matte swatches (berry, rose, peach) on a pink backdrop, with callouts for full coverage in one swipe, weightless matte finish, and long‑lasting comfy wear.
 Doe-foot applicator coated in Fifth Avenue, a warm rosy nude liquid lipstick, gliding-ready on a white wand against a clean white background; ColourPop Ultra Matte Lip product shot, macro texture detail.
 ColourPop Ultra Matte Lip in Fifth Avenue showing a warm rosy nude liquid lipstick, standing in a blush-pink box with star accents and a clear cutout window; 3.7g (0.13 oz) tube on a white background.
 ColourPop Ultra Matte Lip Fifth Avenue liquid lipstick stands uncapped, doe-foot applicator beside a wide terracotta nude swatch, in a clear tube with white lettering and a blush cap printed with stars, showcasing a long-wear ultra matte finish.
ColourPop Ultra Matte Lip in Fifth Avenue shown with doe-foot applicator open beside a large warm rosy nude swatch, clear tube labeled Ultra Matte Lip, starry peach cap, and a Top Rated lip-print badge. Fifth Avenue ColourPop Ultra Matte Lip swatched on three lip close-ups across varied skin tones, showing a soft dusty-rose nude; a doe‑foot applies the shade, alongside a product shot of the clear tube with peach star cap - long‑wear matte liquid lipstick.
 ColourPop Ultra Matte Lip Fifth Avenue tube held upright by a hand with a French manicure, showing a neutral nude-pink shade in a clear vial with a blush cap and white stars, set against a solid pastel pink background.
 ColourPop Ultra Matte Lip in Fifth Avenue stands upright with a nude cap over three matte swatches (berry, rose, peach) on a pink backdrop, with callouts for full coverage in one swipe, weightless matte finish, and long‑lasting comfy wear.
 Doe-foot applicator coated in Fifth Avenue, a warm rosy nude liquid lipstick, gliding-ready on a white wand against a clean white background; ColourPop Ultra Matte Lip product shot, macro texture detail.
 ColourPop Ultra Matte Lip in Fifth Avenue showing a warm rosy nude liquid lipstick, standing in a blush-pink box with star accents and a clear cutout window; 3.7g (0.13 oz) tube on a white background.
 ColourPop Ultra Matte Lip Fifth Avenue liquid lipstick stands uncapped, doe-foot applicator beside a wide terracotta nude swatch, in a clear tube with white lettering and a blush cap printed with stars, showcasing a long-wear ultra matte finish.
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Ultra Matte Lip

Matte Liquid Lipstick

4.4
Rated 4.4 out of 5 stars
21,743 Reviews

Fifth Avenue - Nudie pink

Excluded from Promotion

🌱 Vegan
🐰 Cruelty-free
🎨 Ultra-pigmented
💌 Long-lasting
🧸 Comfy + non-drying
❤️ Matte finish

review

4.4
Rated 4.4 out of 5 stars
Based on 21,743 reviews
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21,743 reviews
  • Rebecca A.
    Verified Buyer
    Reviewing
    Fifth Avenue
    I recommend this product
    Rated 5 out of 5 stars
    3/26/26
    I adore it!

    Exactly what I was looking for!

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  • Rebecca A.
    Verified Buyer
    Reviewing
    LAX
    I recommend this product
    Rated 5 out of 5 stars
    3/26/26
    I love!

    Absolutely Stunning! I love it!

    Was this helpful?
  • Claire A.
    Verified Buyer
    Reviewing
    Bumble
    I recommend this product
    Rated 5 out of 5 stars
    3/25/26
    Great color and matte texture.

    Love it. Highly recommend for quality and price point. Almost perfectly matches the discontinued KVD Everlasting Matte Liquid Lipstick in Double Dare.

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  • Claire A.
    Verified Buyer
    Reviewing
    Beeper
    I recommend this product
    Rated 5 out of 5 stars
    3/25/26
    Great color and matte texture.

    Love it. Highly recommend for quality and price point.

    Was this helpful?
  • Claire A.
    Verified Buyer
    Reviewing
    Fifth Avenue
    I recommend this product
    Rated 5 out of 5 stars
    3/25/26
    Great color and matte texture.

    Love it. Highly recommend for quality and price point.

    Was this helpful?