ColourPop BFF Mascara Pink Inc. wand lifted from an open hot-pink tube, showing a volumizing brush coated in vibrant fuchsia pigment, with bold swatch strokes behind on a white background; playful icon-print cap highlights the shade and packaging. Upper and lower lashes coated in the Pink Inc. shade of ColourPop BFF Mascara, fanning around a brown eye with matching pink liner and soft shimmer, macro close-up showing bold length and definition. Lashes coated in vivid hot-pink ColourPop BFF Mascara, shade Pink Inc., fan out on both eyes as a model puckers glossy lips and frames one eye with fingers, a soft lavender backdrop highlighting the bold length and color payoff. ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black. ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear. ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
ColourPop BFF Mascara Pink Inc. wand lifted from an open hot-pink tube, showing a volumizing brush coated in vibrant fuchsia pigment, with bold swatch strokes behind on a white background; playful icon-print cap highlights the shade and packaging.
 Upper and lower lashes coated in the Pink Inc. shade of ColourPop BFF Mascara, fanning around a brown eye with matching pink liner and soft shimmer, macro close-up showing bold length and definition.
 Lashes coated in vivid hot-pink ColourPop BFF Mascara, shade Pink Inc., fan out on both eyes as a model puckers glossy lips and frames one eye with fingers, a soft lavender backdrop highlighting the bold length and color payoff.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
ColourPop BFF Mascara Pink Inc. wand lifted from an open hot-pink tube, showing a volumizing brush coated in vibrant fuchsia pigment, with bold swatch strokes behind on a white background; playful icon-print cap highlights the shade and packaging. Upper and lower lashes coated in the Pink Inc. shade of ColourPop BFF Mascara, fanning around a brown eye with matching pink liner and soft shimmer, macro close-up showing bold length and definition.
 Lashes coated in vivid hot-pink ColourPop BFF Mascara, shade Pink Inc., fan out on both eyes as a model puckers glossy lips and frames one eye with fingers, a soft lavender backdrop highlighting the bold length and color payoff.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.

BFF Mascara

Volumizing Mascara

4.5
Rated 4.5 out of 5 stars
2,765 Reviews

Pink Inc. - Magenta

🐰 Cruelty-free
💗 Volumizing
🎨 Ultra-pigmented
🍦 Super creamy
💌 Long-lasting
❤️ Matte finish

review

4.5
Rated 4.5 out of 5 stars
Based on 2,765 reviews
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2,765 reviews
  • SJ E.
    Verified Buyer
    Reviewing
    Blue Ya Mind
    I recommend this product
    Rated 5 out of 5 stars
    12/18/25
    💙💙💙

    I dont normally wear mascara, but when i do this is the first one i reach for. Its so vibrant; i bought it for myself LAST Christmas and its lasted me through the year. Safe to say this is becoming an annual gift 😁

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  • Branka
    Verified Buyer
    Reviewing
    Blue Ya Mind
    I recommend this product
    Rated 5 out of 5 stars
    12/16/25
    Pretty

    It looks purple blue, lovely color. It's OK for daytime, it doesn't look neon blue, unless you are right under the lights.

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  • Melody K.
    Verified Buyer
    Reviewing
    Blue Ya Mind
    I recommend this product
    Rated 5 out of 5 stars
    12/11/25
    Gorgeous pop of color

    Love the shade! It's noticeable but not too bright for everyday wear.

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  • Victoria M.
    Verified Buyer
    Reviewing
    Purple Prose
    I recommend this product
    Rated 5 out of 5 stars
    12/9/25
    Mascara

    Fantastic mascara! Love it so much!

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  • Roberta B.
    Verified Buyer
    Reviewing
    Wine O'Clock
    I recommend this product
    Rated 5 out of 5 stars
    12/8/25
    Wine O Clock

    I really love how this mascara. It covers my lashes well and several of my friends noticed the color and wanted to know where they could get from.

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