Pure Madness lip mask presenting an open lavender jar of glossy pink balm with spatula, surrounded by mushroom-shaped pots and a Disney Alice in Wonderland box with butterflies on a mint backdrop; a fun, giftable ColourPop Lip Mask. Pure Madness ColourPop Lip Mask jar opened, showing glossy pink balm inside a lilac pot labeled 'WHO R U?', with a blue mushroom-cap lid set aside and a matching lilac spatula applicator, studio white background. Pale pink, translucent swatch of Pure Madness ColourPop Lip Mask arced in a smooth swipe, showing glossy, gel-like texture with fine shimmer on a clean white background. Pure Madness overnight lip mask jar sits in a die-cut window, “WHO R U?” on a purple pot; Alice and the Caterpillar art frame the Disney x Fourth Ray Beauty box, birthday cake scent, 7g (0.25 oz), hydrating ColourPop Lip Mask.
Pure Madness lip mask presenting an open lavender jar of glossy pink balm with spatula, surrounded by mushroom-shaped pots and a Disney Alice in Wonderland box with butterflies on a mint backdrop; a fun, giftable ColourPop Lip Mask.
 Pure Madness ColourPop Lip Mask jar opened, showing glossy pink balm inside a lilac pot labeled 'WHO R U?', with a blue mushroom-cap lid set aside and a matching lilac spatula applicator, studio white background.
 Pale pink, translucent swatch of Pure Madness ColourPop Lip Mask arced in a smooth swipe, showing glossy, gel-like texture with fine shimmer on a clean white background.
Pure Madness overnight lip mask jar sits in a die-cut window, “WHO R U?” on a purple pot; Alice and the Caterpillar art frame the Disney x Fourth Ray Beauty box, birthday cake scent, 7g (0.25 oz), hydrating ColourPop Lip Mask.
Pure Madness lip mask presenting an open lavender jar of glossy pink balm with spatula, surrounded by mushroom-shaped pots and a Disney Alice in Wonderland box with butterflies on a mint backdrop; a fun, giftable ColourPop Lip Mask. Pure Madness ColourPop Lip Mask jar opened, showing glossy pink balm inside a lilac pot labeled 'WHO R U?', with a blue mushroom-cap lid set aside and a matching lilac spatula applicator, studio white background.
 Pale pink, translucent swatch of Pure Madness ColourPop Lip Mask arced in a smooth swipe, showing glossy, gel-like texture with fine shimmer on a clean white background.
Pure Madness overnight lip mask jar sits in a die-cut window, “WHO R U?” on a purple pot; Alice and the Caterpillar art frame the Disney x Fourth Ray Beauty box, birthday cake scent, 7g (0.25 oz), hydrating ColourPop Lip Mask.

Pure Madness

Birthday Cake Lip Mask

4.8
Rated 4.8 out of 5 stars
217 Reviews

🌱 Vegan
🐰 Cruelty-free
🥤 Smoothing
💧 Hydrating
👄 Nourishes lips
🎂 Birthday cake flavor
💅 Limited edition

review

4.8
Rated 4.8 out of 5 stars
Based on 217 reviews
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217 reviews
  • Courtney E.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    12/19/25
    Obsessed with this lip mask!

    I use this lip mask every night before bed and I’m obsessed! I love it more than the $25 lip masks from other high end companies. Already bought another one!

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  • Tayler p.
    I recommend this product
    Rated 5 out of 5 stars
    11/15/25
    Amazing

    My one year old loves to headbutt and split my lip and it was split for over three months. I tried everything to help heal it and this was the only thing that worked.

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  • Catlin B.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    11/11/25
    Smells so good!

    After my favorite balm got discontinued I have been looking for a cake/buttercream lip balm or mask to replace it. This is it! Smells amazing, makes my lips so soft, and adds a bit of shimmer if I want to wear it during the day. LOVE!

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  • Isabella S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    9/10/25
    SOOO GOOD!

    This is the first time a birthday cake product has actually tasted like birthday cake!

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  • Jolene C.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    8/31/25
    Love this stuff!

    I just opened my third one! Love this stuff! It makes my lips oh so soft! … and it smells so yummy! This is a purchase you won’t regret!

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