Purple Prose ColourPop BFF Mascara shown open, wand coated in rich violet sweeping across a bold swatch, beside a lavender volumizing tube and a cap with hearts, stars, and smiley icons on a white background. Brown eye showcasing lashes coated in ColourPop BFF Mascara, shade Purple Prose, lengthening and defining with bold violet color while the lower lash line is lightly painted in purple, captured in an extreme close-up with natural brow and skin texture. Lashes coated in ColourPop BFF Mascara in Purple Prose, fanning upward with bold purple pigment on upper and lower lashes, paired with lilac eyeshadow and glossy nude lips on a smiling model in a close-up against a pastel lavender background. ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear. ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black. ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
Purple Prose ColourPop BFF Mascara shown open, wand coated in rich violet sweeping across a bold swatch, beside a lavender volumizing tube and a cap with hearts, stars, and smiley icons on a white background.
 Brown eye showcasing lashes coated in ColourPop BFF Mascara, shade Purple Prose, lengthening and defining with bold violet color while the lower lash line is lightly painted in purple, captured in an extreme close-up with natural brow and skin texture.
 Lashes coated in ColourPop BFF Mascara in Purple Prose, fanning upward with bold purple pigment on upper and lower lashes, paired with lilac eyeshadow and glossy nude lips on a smiling model in a close-up against a pastel lavender background.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
Purple Prose ColourPop BFF Mascara shown open, wand coated in rich violet sweeping across a bold swatch, beside a lavender volumizing tube and a cap with hearts, stars, and smiley icons on a white background. Brown eye showcasing lashes coated in ColourPop BFF Mascara, shade Purple Prose, lengthening and defining with bold violet color while the lower lash line is lightly painted in purple, captured in an extreme close-up with natural brow and skin texture.
 Lashes coated in ColourPop BFF Mascara in Purple Prose, fanning upward with bold purple pigment on upper and lower lashes, paired with lilac eyeshadow and glossy nude lips on a smiling model in a close-up against a pastel lavender background.
 ColourPop BFF Mascara wands in multiple bold shades lined up on a lavender background with hearts and stars, highlighting the Brownie Points brown mascara as a cruelty-free volumizing Colourpop mascara option for everyday wear.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.

BFF Mascara

Volumizing Mascara

4.5
Rated 4.5 out of 5 stars
2,775 Reviews

Purple Prose - Lavender

🐰 Cruelty-free
💗 Volumizing
🎨 Ultra-pigmented
🍦 Super creamy
💌 Long-lasting
❤️ Matte finish

review

4.5
Rated 4.5 out of 5 stars
Based on 2,775 reviews
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2,775 reviews
  • Allison G.
    Verified Buyer
    Reviewing
    Blue Ya Mind
    I recommend this product
    Rated 4 out of 5 stars
    1/6/26
    Cute!

    Super fun! I used to wear blue mascara back in the 2000’s and I love seeing this trend come back. The mascara works well but the color doesn’t pop as much as I had hoped. It’s still great though and I plan to wear it often!

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  • Jessica D.
    Verified Buyer
    Reviewing
    Brownie Points
    I recommend this product
    Rated 5 out of 5 stars
    1/4/26
    Great!

    Doesn’t clump, everything you want a mascara to be :)

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  • Lisa D.
    Verified Reviewer
    Reviewing
    Roar!
    I recommend this product
    Rated 5 out of 5 stars
    1/4/26
    I love to Roar all day!

    Toy Story’s Roar green mascara has replaced my black mascara! I love Toy Story and I love green, so this purchase was a no brainer for me. Roar stays on all day, and doesn’t flake off, or lose its bright color. I think it’s magical. I highly recommend every one purchase it before it goes back to the vault, or is gone forever!

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  • Lilian B.
    Verified Reviewer
    Reviewing
    Slays of the Week
    I recommend this product
    Rated 5 out of 5 stars
    1/2/26
    Daily Mascaras

    I love the range of colors, especially the lavender one. The wands are a bit bulky and tend to leave clumps on the lashes, but they turn out fine if I do a couple thin layers.

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  • Flore D.
    Verified Buyer
    Reviewing
    Wine O'Clock
    I recommend this product
    Rated 4 out of 5 stars
    1/1/26
    Simple mais efficace

    Couleur conforme à la photo mais qualité pas très confortable

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