ColourPop Ultra Matte Lip in You Win swatched; deep berry-plum liquid lipstick in a clear tube with white logo and doe-foot applicator, peach cap with star print, set against a bold matte wine swipe showcasing color payoff. ColourPop Ultra Matte Lip You Win coats lips in rich berry‑mauve, shown in a grid on multiple skin tones with a smooth ultra matte finish; product tube and doe‑foot applicator displayed on a rosy backdrop. ColourPop Ultra Matte Lip in You Win standing upright, showing a deep rosy‑mauve liquid lipstick with star‑print cap, swatched in three strokes behind it to highlight full‑coverage, weightless, long‑lasting matte finish on a pink backdrop. Doe-foot applicator coated in You Win Ultra Matte Lip, a deep berry red, showing velvety pigment and texture in macro on a white background; ColourPop Ultra Matte Lip wand ready for precise, long-wear application. ColourPop Ultra Matte Lip in You Win stands upright in a blush-pink box with star accents, a cutout revealing the mauve liquid lipstick tube; 3.7g/0.13oz on a white background for a long-wear matte finish.
ColourPop Ultra Matte Lip in You Win swatched; deep berry-plum liquid lipstick in a clear tube with white logo and doe-foot applicator, peach cap with star print, set against a bold matte wine swipe showcasing color payoff.
ColourPop Ultra Matte Lip You Win coats lips in rich berry‑mauve, shown in a grid on multiple skin tones with a smooth ultra matte finish; product tube and doe‑foot applicator displayed on a rosy backdrop.
ColourPop Ultra Matte Lip in You Win standing upright, showing a deep rosy‑mauve liquid lipstick with star‑print cap, swatched in three strokes behind it to highlight full‑coverage, weightless, long‑lasting matte finish on a pink backdrop.
Doe-foot applicator coated in You Win Ultra Matte Lip, a deep berry red, showing velvety pigment and texture in macro on a white background; ColourPop Ultra Matte Lip wand ready for precise, long-wear application.
ColourPop Ultra Matte Lip in You Win stands upright in a blush-pink box with star accents, a cutout revealing the mauve liquid lipstick tube; 3.7g/0.13oz on a white background for a long-wear matte finish.
ColourPop Ultra Matte Lip in You Win swatched; deep berry-plum liquid lipstick in a clear tube with white logo and doe-foot applicator, peach cap with star print, set against a bold matte wine swipe showcasing color payoff. ColourPop Ultra Matte Lip You Win coats lips in rich berry‑mauve, shown in a grid on multiple skin tones with a smooth ultra matte finish; product tube and doe‑foot applicator displayed on a rosy backdrop.
ColourPop Ultra Matte Lip in You Win standing upright, showing a deep rosy‑mauve liquid lipstick with star‑print cap, swatched in three strokes behind it to highlight full‑coverage, weightless, long‑lasting matte finish on a pink backdrop.
Doe-foot applicator coated in You Win Ultra Matte Lip, a deep berry red, showing velvety pigment and texture in macro on a white background; ColourPop Ultra Matte Lip wand ready for precise, long-wear application.
ColourPop Ultra Matte Lip in You Win stands upright in a blush-pink box with star accents, a cutout revealing the mauve liquid lipstick tube; 3.7g/0.13oz on a white background for a long-wear matte finish.
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Ultra Matte Lip

You Win

4.5
Rated 4.5 out of 5 stars
21,781 Reviews

You Win - Plummy pink

🌱 Vegan
🐰 Cruelty-free
🎨 Ultra-pigmented
💌 Long-lasting
🧸 Comfy + non-drying
❤️ Matte finish

review

4.5
Rated 4.5 out of 5 stars
Based on 21,781 reviews
21,781 reviews
  • Patty P.
    Verified Buyer
    Reviewing
    Fifth Avenue
    I recommend this product
    Rated 5 out of 5 stars
    7/20/26
    Perfect Everyday Lip Color

    Lipstick stays on for hours and looks flawless. It is a matte look so can be drying but that doesn’t bother me. Love it!

  • Darleen S.
    Verified Buyer
    Reviewing
    Off The Record
    I recommend this product
    Rated 5 out of 5 stars
    7/13/26
    Ultra blotted

    My new favs. Looks well this is my 2nd purchase. Medium tan skin tone.

  • Q G.
    Verified Buyer
    Reviewing
    LAX
    I recommend this product
    Rated 4 out of 5 stars
    6/30/26
    better than others but not perfect

    it dries down quickly and stays well on the lip as long as all you do is talk. it's pretty transfer proof for a while unless you get it wet, eat or drink, or try to put on lip balm or a gloss.

    when it fades or rubs off, it stains my lips a bright pink colour which sticks around for a little over a day. it also fades more purple/pink than a deep red or warm brown. if this is something that appeals to you, you will have no problem. personally, i am not fond of red products that fade into purple. it's good and the way the colour fades is really my only critique.

  • Janet B.
    Verified Buyer
    Reviewing
    You Win
    I recommend this product
    Rated 5 out of 5 stars
    6/25/26
    ROSE LATTE

    Beautiful color!

  • Janet B.
    Verified Buyer
    Reviewing
    Fifth Avenue
    I recommend this product
    Rated 5 out of 5 stars
    6/25/26
    5th avenue

    I love the color! Already received a few compliments