Pure Madness lip mask presenting an open lavender jar of glossy pink balm with spatula, surrounded by mushroom-shaped pots and a Disney Alice in Wonderland box with butterflies on a mint backdrop; a fun, giftable ColourPop Lip Mask. Pure Madness ColourPop Lip Mask jar opened, showing glossy pink balm inside a lilac pot labeled 'WHO R U?', with a blue mushroom-cap lid set aside and a matching lilac spatula applicator, studio white background. Pale pink, translucent swatch of Pure Madness ColourPop Lip Mask arced in a smooth swipe, showing glossy, gel-like texture with fine shimmer on a clean white background. Pure Madness overnight lip mask jar sits in a die-cut window, “WHO R U?” on a purple pot; Alice and the Caterpillar art frame the Disney x Fourth Ray Beauty box, birthday cake scent, 7g (0.25 oz), hydrating ColourPop Lip Mask.
Pure Madness lip mask presenting an open lavender jar of glossy pink balm with spatula, surrounded by mushroom-shaped pots and a Disney Alice in Wonderland box with butterflies on a mint backdrop; a fun, giftable ColourPop Lip Mask.
 Pure Madness ColourPop Lip Mask jar opened, showing glossy pink balm inside a lilac pot labeled 'WHO R U?', with a blue mushroom-cap lid set aside and a matching lilac spatula applicator, studio white background.
 Pale pink, translucent swatch of Pure Madness ColourPop Lip Mask arced in a smooth swipe, showing glossy, gel-like texture with fine shimmer on a clean white background.
Pure Madness overnight lip mask jar sits in a die-cut window, “WHO R U?” on a purple pot; Alice and the Caterpillar art frame the Disney x Fourth Ray Beauty box, birthday cake scent, 7g (0.25 oz), hydrating ColourPop Lip Mask.
Pure Madness lip mask presenting an open lavender jar of glossy pink balm with spatula, surrounded by mushroom-shaped pots and a Disney Alice in Wonderland box with butterflies on a mint backdrop; a fun, giftable ColourPop Lip Mask. Pure Madness ColourPop Lip Mask jar opened, showing glossy pink balm inside a lilac pot labeled 'WHO R U?', with a blue mushroom-cap lid set aside and a matching lilac spatula applicator, studio white background.
 Pale pink, translucent swatch of Pure Madness ColourPop Lip Mask arced in a smooth swipe, showing glossy, gel-like texture with fine shimmer on a clean white background.
Pure Madness overnight lip mask jar sits in a die-cut window, “WHO R U?” on a purple pot; Alice and the Caterpillar art frame the Disney x Fourth Ray Beauty box, birthday cake scent, 7g (0.25 oz), hydrating ColourPop Lip Mask.

Pure Madness

Birthday Cake Lip Mask

4.8
Rated 4.8 out of 5 stars
218 Reviews

🌱 Vegan
🐰 Cruelty-free
🥤 Smoothing
💧 Hydrating
👄 Nourishes lips
🎂 Birthday cake flavor
💅 Limited edition

review

4.8
Rated 4.8 out of 5 stars
Based on 218 reviews
Write a Review (Opens in a new window)
218 reviews
  • Denise M.
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    1/11/26
    Cute and nice feeling. But*

    The issue we have is that the stick to apply doesn’t hide away in the product. Scent/taste are great. Feel is really good.

    Was this helpful?
  • Courtney E.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    12/19/25
    Obsessed with this lip mask!

    I use this lip mask every night before bed and I’m obsessed! I love it more than the $25 lip masks from other high end companies. Already bought another one!

    Was this helpful?
  • Tayler p.
    I recommend this product
    Rated 5 out of 5 stars
    11/15/25
    Amazing

    My one year old loves to headbutt and split my lip and it was split for over three months. I tried everything to help heal it and this was the only thing that worked.

    Was this helpful?
  • Catlin B.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    11/11/25
    Smells so good!

    After my favorite balm got discontinued I have been looking for a cake/buttercream lip balm or mask to replace it. This is it! Smells amazing, makes my lips so soft, and adds a bit of shimmer if I want to wear it during the day. LOVE!

    Was this helpful?
  • Isabella S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    9/10/25
    SOOO GOOD!

    This is the first time a birthday cake product has actually tasted like birthday cake!

    Was this helpful?