Pink Inc.

Volume up.

✨ What it is - Have a major lash moment with our super volumizing, ultra-pigmented mascara that delivers dramatic volume, lift and length!

💗 Why you’ll luv it - The unique twisted nylon fiber brush is shaped to comb through each lash from root to tip so you can layer it on without clumps. 

🌟 Why you need it – Long-lasting and buildable, your BFF is there for you through thick + thin with minimized clumps or flakes!

On Wednesdays, we wear magenta 💖

BFF will never let you down! It instantly lifts lashes while volumizing and lengthening with a super pigmented formula. The unique twisted nylon fiber brush is shaped to comb through each lash from root to tip, delivering a buildable look that never clumps. Who needs flakes in their life when you have bff? No flaking, no bs, just a ride-or-die formula.

Step One - Curl lashes

Step Two - Work through lashes from root to tip

Step Three - Build to your desired intensity

Tip - Removes easily with Fourth Ray Beauty's BFD Cleansing Oil.