Our limited-edition Valentine’s Day gloss balm hydrates like a lip balm, shines like a gloss, visibly plumps lips and delivers buildable colour for a super juicy pout. This comfy, non-sticky formula is infused with hydrating Hyaluronic Acid, moisturizing Tucuma Butter, plumping Ginger and Ceramides + Peptides to visibly plump lips & smooth lip lines for the ultimate plumping effect.
DIISOSTEARYL MALATE, PHYTOSTERYL/ISOSTEARYL/CETYL/STEARYL/BEHENYL DIMER DILINOLEATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, POLYGLYCERYL-2 TRIISOSTEARATE, HYDROGENATED POLYISOBUTENE, CERESIN, POLYETHYLENE, C12-15 ALKYL BENZOATE, RICINUS COMMUNIS (CASTOR) SEED OIL, MENTHONE GLYCERIN ACETAL, ALUMINA, MICROCRYSTALLINE WAX, FLAVOR, SODIUM HYALURONATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, TRIBEHENIN, PHENOXYETHANOL, TOCOPHERYL ACETATE, CAPRYLYL GLYCOL, DIETHYLHEXYL SYRINGYLIDENEMALONATE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX, CERAMIDE NG, PEG-10 PHYTOSTEROL, ETHYLHEXYLGLYCERIN, HEXYLENE GLYCOL, TOCOPHEROL, ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT, TRIETHOXYCAPRYLYLSILANE, ASTROCARYUM TUCUMA SEED BUTTER, PALMITOYL HEXAPEPTIDE-12. MAY CONTAIN: BLUE 1 LAKE (CI 42090), IRON OXIDES (CI 77491, CI 77492 CI 77499), RED 6 (CI 15850), RED 7 LAKE (CI 15850), TITANIUM DIOXIDE (CI 77891).
Click up for desired amount (BTW: don't click up too many times - the balm is not retractable!)
Swipe on once for sheer colour or layer for more intensity.
You’ll feel a slight tingle - don’t worry, that just means it's working!
Before applying, line lips with So Juicy Plumping Lip Liner for extra juicy lips.
This color is so perfect! It enhances the natural color of my lips so well. I can't tell much of a pumping effect, though. It goes on so smooth and it's not sticky at all.
allie p.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
10/26/25
my favorite
looks soo glossy and feels great
Stacey
I recommend this product
Rated 5 out of 5 stars
10/3/25
Feels great on
I bought all 3 of the secret of shadow so juicy lip colors. When I was buying them I couldn't decide what one i liked best and I still can't. The colors a great.
Nina B.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
9/11/25
Please make this a permanent shade 😭
Omg this shade is absolutely gorgeous. I wish it wasn’t limited edition 😭
Lizq F.
Verified Buyer
I recommend this product
Rated 5 out of 5 stars
8/10/25
Obsessed
It's so smooth
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